introduction - eglobaltravelmedia.com.au · 125 x 125 (max file size – 20kb) 125 x 125 (max file...

INTRODUCTION

In an industry where breaking news,

product updates and other industry alerts are fast

impacting the way we do business, it is important

for today’s travel professional to easily access the

most comprehensive and accurate tourism news

source, delivered in a quick and digestible format.

Welcome to Global Travel Media, a free

news service, which allows travel sellers to have

the world’s tourism news at their fingertips.

Global Travel Media is fast becoming one

of the most respected daily tourism news services

now to nearly 64,000 online subscribers it is equally

influencing and strengthening destination and

product awareness in all aspects of the industry’s

core business sectors.

Our team’s mission is to keep readers

informed of the changing dynamics within the travel

tourism industry on a daily basis. And quality news

is what drives readers to an online news service.

Additionally, it is the elements of the

website that provides travel sellers with an efficient

business tool.

Accordingly, Global Travel Media has

invested heavily in a highly-developed infrastructure

that expertly combines the latest technology and

comprehensive industry network, backed by a team

of highly-skilled travel industry journalists who provide

the reader with the latest and most well informed

tourism coverage in geographically based editions

which are relevant to the subscriber’s markets.

Global Travel Media ‘s tool for all travel pro-

fessionals.

Stephen Morton

Publisher/ Editor-In-Chief

"BRINGING TO YOUR DESK THE FIRST AND MOST TRUSTED SOURCE OF TRAVEL NEWS

FROM AROUND THE WORLD"

1

WHY ADVERTISE WITH GLOBAL TRAVEL MEDIA?

The Benefits of Direct Targeting:

The Reader

Distribution by Industry:

Global Travel Media is circulated free to online

subscribers, providing travel sellers and other industry

professionals with up-to-the-moment reportage on all

breaking news and industry developments.

With over 64,000 daily subscribers worldwide

(and continually expanding), Global Travel Media provides

each reader with a number of user-friendly, interactive

tools to access the news and become fully engaged with

the interactive content, thus in turn providing greater

connection and advertising exposure.

Global Travel Media bulletin stories are emailed

directly to the subscriber’s In-Box each day.

Each individual news update is also easily accessed on

the website’s homepage by clicking straight on to the

link.

Global Travel Media coverage is picked up by

the major search engines world-wide as

‘news-feeds’, which then direct readers back to the website

where the stories and advertisements are easily accessed.

How Does

Global Travel Media work?Source: Based upon active subscribers

Global Travel Media core subscribers include

Australian and New Zealand front-desk travel sellers,

tourism boards, professional conference organisers,

hospitality and airline personnel, industry executives,

regional tour operators and inbound operators, and

training facilities. International subscribers also include

the Americas, Asia, Europe and the United Kingdom.

2

INFLUENCING THE READER

3

Global Travel Media is delivered by lunch time

each day, with breaking news backed by product and

destination reports. Global Travel Media also provides

advertisers with a quick turnaround for delivering their

corporate message or price-driven product.

Global Travel Media has designed a clean yet

colourful layout, which includes breaking stories and

key advertisements. Each advertisement is positioned

on Global Travel Media website on the homepage and/

or category pages which are easily accessed by clicking

straight on to the link.

Global Travel Media provides display advertise-

ment tabs on every webpage.

Global Travel Media high-quality editorial

reportage and advertising layout is complemented by

an integration of other interactive tools including

podcasts and direct website links.

Further Engagement:

End-users are often subscribers to news however

Global Travel Media is indexed to attract major search

engines so that other readers can search and locate

relevant information about your company, placing your

business in front of your targeted audience on a mass

scale and optimising further commercial opportunities

4

Speak to your Global Travel Media account manager for more information

Advertising Options include:

• General Display Advertisements (text link a

dvertisements?)

• Leader Banner

• Home Page Banners

• Category Page Banners

• Hot Deals Advertisements

• Sponsored Email Banner

• Video Streaming

• Sponsored Category Links

• Email Blasts

10RATE CARD

Ad Type - Partnership Ad Size (Pixels) Rate per MonthPlatinum Partnership Logo

Elite Partnership Logo

Premier Partnership Logo

Ad Type - WebsiteLeader Banner

Home Page Banners pos. 1





Footer Leader Banner

Category Page Banners

Vertical Tower Banner “A”

Vertical Tower Banner “B”

SIDE BAR Banner pos 1



Ad Type - News AlertEmail News Alert – Mini Leader

Banner

Email Newsletter Banner A

Email Newsletter Banner B

Email Newsletter Banner C

Ad Type - Article Headline News Article

Headline News Article

Headline News Article

300 x 60 (Max File Size – 10KB)

125 x 125 (Max File size – 20KB)


Ad Size (Pixels) 728 x 90 (Max File size – 50KB)

















Ad Size (Pixels) Top Banner 468 x 60

(Max file size 45 KB)

Bottom Banner 468 x 60



$2,190

$1,790

$1,390

Rate per Week$1,990

$1,790

$1,590

$1,490

$1,390

$1,290

$1,490

$790

$2,300

$1,800

$1,150

$1,050

$900

Rate per Week$2,200

$1,900

$1,800

$1,550

Rate per Week$1,050 (Per Article)

$950 (Per Article)

$900 (Per Article)

11

Rates current as of January 2018 and are shown exclusive of GST and are subject to change.

Ad Type - WebsiteGeneral Article

General News Article

General News Article

Ad Type - AdvertorialAdvertorial Feature

Guest Posts

Social Media Posting of releases

on Facebook, LinkedIn, Twitter,

Google+

GTM Press Clipping Service


Top Banner 468 x 60


Top Banner 468 x 60


Word CountApproximately 700 words and im-

ages

Including 2 Backlinks

Rate per Week$600 (Per Article)

$800 (Per Article)

$600 (Per Article)

Rate per Insertion$5,500

(Per Insertion into our Headline News)

$250 Per insertion

$100(Per Month)

$200(Per Month)

RATE CARD

12BANNER SPECIFICATIONS FOR ADVERTISERS

Media Compatibility Chart

Product

Platinum Partnership Logo - EP300x60

Elite Partnership Logo - EP125x125

Premier Partnership Logo - PP125x60

S728x90

468x220

300x600

300x300

250x250

468x220 X X

X

X

X

X

X

X

X

X

X

X

X

X

X

Websit Advertising

Websit Advertising

Amimated Media Static Media

General Media Standards

EP125 x 125 PP125 x 60

•Width: 125 pixels Height: 125 pixels

•Third Party Click Tracking?: Yes

•File Format: .gif or .jpg

•Max. File Size




•Max. File Size

o Animated .GIF: N/A

o Static Media: 20k


o Static Media: 30k

S728 x 90

•Width: 728pixels Height: 90pixels



•Max. File Size

o Animated .GIF: 50k

o Animation length: 15 seconds in total/ Multiple

loops

o Static Media: 50k

13BANNER SPECIFICATIONS FOR ADVERTISERS

General Media Standards

S250x250




•Max. File Size


o Animation length: 15 seconds in total/ Multiple loops

o Static Media: 50k

• Width: 300 pixels Height: 60 pixels

• Third Party Click Tracking?: Yes

• File Format: .gif or .jpg

• Max. File Size


o Static Media: 30k

S468 x 220




•Max. File Size


o Animation length: 15 seconds in total/

Multiple loops

o Static Media: 45k

S300x300




•Max. File Size


o Animation length: 15 seconds in total/ Multiple loops

o Static Media: 45kS300x60

14ILLUSTRATION IS FOR DISPLAY PURPOSES ONLY

17GLOBAL TRAVEL MEDIA STATS BY REGION

Oceania Dec-15 Dec-16 Dec-17

Australia

New Zealand

Fiji

Solomon Islands

Papua New Guinea

Vanuatu

Total

Austria

Bulgaria

Belgium

Czech Republic

Denmark

Bhutan

Cambodia

China

Indonesia

Japan

Laos

Malaysia

Myanmar

Philippines

Singapore

South Korea

Taiwan

Thailand

Vietnam

Total

2,892,757

158,205

0

0

0

0

3,050,962

8,721

2,591

3,410

2,535

3,218

14,425

4,170

223,930

89,237

28,694

497

57,262

1,508

19,816

228,769

31,204

14,703

408,238

39,474

1,161,927

3,043,519

185,687

3,247

369

586

487

3,233,895

3,098,548

191,104

3,308

391

466

492

3,294,309

3,957

5,778

2,994

4,740

1,414

5,204

5,223

4,232

6,015

4,602

629

6,221

349,396

98,516

15,298

136

55,160

5,124

22,313

249,879

37,367

12,449

427,021

52,892

1,332,401

601

14,822

363,796

70,050

53,943

151

119,794

5,003

21,895

247,765

10,566

16,002

485,850

55,191

1,465,429

Asia / China Dec-15 Dec-16 Dec-17

Europe Dec-15 Dec-16 Dec-17


Europe Dec-15 Dec-16 Dec-17

Finland

France

Germany

Greece

Hungary

Ireland

Italy

Netherlands

Norway

Poland

Portugal

Romania

Spain

Sweden

Switzerland

Turkey

Ukrane

United Kingdom

Russia

Total

Argentina

Brazil

Canada

Colombia

Mexico

United States of America

Total

16,775

345,641

141,337

1,605

17,722

20,803

9,500

102,331

426,621

2,909

13,015

3,823

11,944

5,139

24,154

7,038

9,071

94,355

64,944

1,339,202

1,389

5,724

81,275

800

2,745

6,344,585

6,436,518

102,845

468,576

132,063

1,925

1,753

60,280

12,304

62,812

422,155

27,512

14,097

7,522

20,606

7,322

15,693

26,399

52,847

190,375

23,994

1,669,963

103,020

478,466

135,216

8,432

1,911

62,149

15,877

104,384

432,493

16,131

14,021

3,799

22,001

13,011

16,762

25,165

13,993

198,309

30,304

1,720,720

6,509

11,132

129,063

723

9,017

2,537,010

2,693,454

6,441

7,472

82,820

646

13,219

2,462,580

2,573,178

America’s Dec-15 Dec-16 Dec-17


South Asia Dec-15 Dec-16 Dec-17

India

Sri Lanka

Pakistan

Bangledesh

Nepal

Total

Iran

Israel

Jordan

Kuwait

Oman

Qatar

Saudia Arabia

UAE

Total

Morocco

South Africa

Total

Other Countries

72,170

7,959

1,733

766

418

83,046

604

9,463

668

0

1,224

0

1,827

73,949

87,735

1,173

71,784

72,957

321,396

160,708

3,127

2,023

1,702

871

168,431

147,099

4,139

14,002

1,698

859

167,797

1,737

25,231

938

954

1,802

26,177

8,216

59,347

124,402

1,689

1,288

903

999

1,805

29,969

3,613

66,699

106,965

1,508

23,934

25,442

327,155

1,503

74,360

75,863

338,679

Middle East Dec-15 Dec-16 Dec-17

Africa Dec-15 Dec-16 Dec-17

21CONTACT OUR TEAM MEMBERS

Australian Editorial Team

India and South Asia Editorial Team

Stephen Morton

Chief Executive Officer

e: [email protected]

T: + 61 2 8005 8352

Richard Coles

Training Insights Contributor / Trainer / Presenter

M: +61 4341 52545

[email protected]

Ian McIntosh

Contributing Editor

[email protected]

Peter Needham

Managing Editor - Australasia


T: + 61 2 8006 0240 M: +61 4 1558 4342

John Savage

Journalist

e: [email protected] M: +61 413121215

Jill Walsh

Business Travel Editor


Anand Katti

Managing Editor India & South Asia

e: [email protected] [email protected]

T: +91-222765 7927 M: +91-98204 94322

Madhura Katti

Managing Editor India & South Asia

e: [email protected] [email protected]

T: + 91-22-2765 7927

M: +91-9833129133

Thailand and South East Asia Editorial Team

Reinhard Hohler

Contributing Editor South East Asia


M: +66-891210268

Earth Saiswang

Social and Hospitality Editor


T: +66 81435 4243

Praevaryn Sucharitachandra

Business Development Manager and Editorial Contributor

E: [email protected]

M: +66 93 584 6748

22CONTACT OUR TEAM MEMBERS

Global Travel Media Americas Editorial

Global Travel Media Sales Team

Matthew Thomas

Managing Editor – Americas


T: +61 415 468 4800

M: +61 415 518 2300

Stephen Morton

Global Partnership Manager


T: + 61 2 8005 8352

Anand Katti

Partnership Manager - India & South Asia

e: [email protected] e: [email protected]

T: +91 222765 7927

M: +91 98204 94322

Matthew Thomas

Partnership manager – Americas


T: +61 415 468 4800 M: +61 415 518 2300

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