introduction to yota devices
DESCRIPTION
A brief introduction to Yota Devices, a privately owned international company dedicated to developing and producing high-tech consumer LTE electronics such as smartphones, phablets and routers. With more than 3.5 million 4G connectivity devices sold since first products went on the market in 2009, and active development underway on YotaPhone - the world’s first dual-screen, always-on smartphone, Yota Devices is poised to deliver true innovation in the smartphone technology space. Yota Devices hires top specialists of IT industry (former HP, Microsoft, SAP, Blackberry, Motorola and Nokia employees), R&D team is comprised of former Nokia veterans and other experts we're looking to grow! http://www.indeed.ca/jobs?q=Yota+Devices&l= The company’s headquarter functions are spread between various offices in Germany, Canada, Finland, Singapore, and RussiaTRANSCRIPT
July 2014
5 years expertise in 4G
connectivity devices.
1st Russian company, which
acquired the R&D licenses to
develop innovative products based
on Qualcomm solutions and bring
them to the mass market
• Yota Devices is a privately owned international company dedicated
to developing and producing high-tech consumer LTE electronics
such as smartphones, phablets and routers
• More than 3.5 million 4G connectivity devices sold since first
products went on the market in 2009
• Developed the world’s first dual-screen, always-on smartphone,
YotaPhone, which went on sale in December 2013 in select markets
in Europe, Russia and Middle East
• Yota Devices hires top specialists of IT industry (former HP,
Microsoft, SAP, Blackberry, Motorola and Nokia employees), R&D
team is comprised of former Nokia veterans
• The company’s headquarter functions are spread between various
offices in Germany, Canada, Finland, Singapore, and Russia
Mission: rethink and rebalance
the smartphone user experience
Yota Devices
2
Rebalance relationship with your smartphone
This is the first time a smartphone integrates a full-color display (LCD) on one
side and always-on electronic paper display (EPD) on the other side.
Be informed of virtual
events by enjoying your
day in the real world
On
Social
More comfortable and
longer reading time on
one device instead of two
Personalized images,
information, dashboards
on always-on rear display
Important information
stays on the always-on
screen even if the battery
is fully discharged
You
Useful
YotaPhoneis always…
Effortless ever-present
notifications, RSS feeds
Aware
3
YotaRuby YotaAmber YotaSwift
Ruby, a sleek LTE hotspot with a small e-ink screen. We don’t usually get
too excited about such devices, but Ruby looks like something out of Jony
Ive’s workshop, with some interesting features to match.
The company developed its first connectivity
device in 2009. Yota Devices sold more than 3.5
million modems and routers, representing 6% LTE
connectivity devices market in the segment of
modems and routers. Yota Devices' business
philosophy is based on enhancing the user
experience by applying the best contemporary
technologies.
LTE Connectivity DevicesHigh-Speed Internet: Anytime.
Anywhere. Any Device.
«»
4
Oulu (25)R&D Office, HW engineering
Moscow (65)Research, UX, ID
Software Development
PR, Marketing, Sales,
Support for Russia &CIS
Singapore (14)Supply Chain
Manufacturing
Industrialization
Asia Sales
Frankfurt (15)EMEA Sales, Marketing,
Logistics
Toronto (3)Canada Sales
R&D Office, SW engineering
New York (2)US Sales
Beijing (7)China Sales
Global Organization 2014
5
Key Suppliers and Hardware Partners
(Display) (EPD) (Memories and display)
(Camera modules, Wi-Fi modules, linear vibra)
(Battery) (Flash LED)(3D glass Window)
(IC – wireless charging)
(IC – frequencies) (3D glass Window)
(Antennas)(PCB)
(SOC) (Glass surface treatment)
ODM
6
Key Alliance and Software Partners
Extra functions for always-on screen
including single authorization
Book reading experience for
always-on screen
Oxford Dictionary of definitions
integrated with Yota-Reader
Multi-language dictionaries integrated with
Yota-reader, TeachMe and stand-alone
app
Weather Forecast data provider
The biggest Asian IM service with extra
functions for always-on screen
Structured Sport Data for Yota branded
App - SportCaster
Software
Development Partner
7
It’s a gorgeous idea. The fact that there’s a zero
power display that’s always there with something
useful. I can’t wait till it’s on the market. I definitely
want one.— Steve Wozniak | November 12, 2013
«»
It is very cool – can‘t wait to get one myself.
I totally believe in always-on display.
— Paul Jacobs | February 27, 2014
«»
YotaPhone believers
8
More than 8 000 articles in English and Russian language.
Overall tone of the coverage was positive (80%) with 14%
neutrally toned. Only 6% of articles were considered
ambiguous.
Reprints of press-releases generated 10% of total coverage.
Community of more than 50 thousand brand loyal followers.
… for innovation alone, this device gets full marks.
YotaPhone Has LCD Front, E-Ink Back, Coolness All Over
The Brilliant Phone Idea Samsung & Apple Didn't Dream Up
Major awards Editor's Choice & Best of MWC 2014
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Recognition
— The Telegraph
— Mashable
— Reuters
9
Thank You!