introduction to what.digital · what.digital team - product architect lead, partner 5 10 years+...

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Introduction to what.digital

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Page 1: Introduction to what.digital · what.digital Team - Product Architect Lead, Partner 5 10 years+ experience in Product Management coordinating teams of designers and developers Lean

Introduction to what.digital

Page 2: Introduction to what.digital · what.digital Team - Product Architect Lead, Partner 5 10 years+ experience in Product Management coordinating teams of designers and developers Lean

Confidential

● We help companies launch products online and grow their digital business

● Led by digital professionals with world-class experience

● Company founded in 2015, based in Zurich with a globally distributed team

● We are a trusted partner for founders, owners and entrepreneurs at startups, innovative, established middle-sized companies and corporate innovation teams and departments

● We strive to combine the best from marketing and technical worlds with business success in mind.

Find out more atwww.what.digital

About what.digital

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Page 3: Introduction to what.digital · what.digital Team - Product Architect Lead, Partner 5 10 years+ experience in Product Management coordinating teams of designers and developers Lean

Confidential

what.digital Team - Digital Strategy Lead, Partner

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● 15+ years of experience in online marketing, development, digital strategy & digital project management

● Delivery of web development, SEO and digital marketing strategies for international brands, including HSBC, Victorinox and recently some leading Swiss and international startups.

● M.S. in Business Computing, Poznan University of Economics

● More about Luke on LinkedIn - linkd.in/LukeSzLuke SzkudlarekDigital Strategy Lead

Page 4: Introduction to what.digital · what.digital Team - Product Architect Lead, Partner 5 10 years+ experience in Product Management coordinating teams of designers and developers Lean

Confidential

what.digital Team - Project Management Lead, Partner

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● 8 years of experience in technical product management, web development and analytics

● Proven expertise in Project Management for digital projects, specialising in MVP concepts and lean development.

● Managed digital projects for clients such as Schibsted, SBB, UPC Cablecom, Verivox, Dow Chemicals and SRG.

● B.A. in Business Administration from University of St. Gallen

● More about Mario on LinkedIn lnkd.in/dc2Hp2iMario Colombo

Technical Lead

Page 5: Introduction to what.digital · what.digital Team - Product Architect Lead, Partner 5 10 years+ experience in Product Management coordinating teams of designers and developers Lean

Confidential

what.digital Team - Product Architect Lead, Partner

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● 10 years+ experience in Product Management coordinating teams of designers and developers

● Lean Startup Expert

● Conceptualized and implemented dozens of MVPs with startups in Switzerland, Germany and Ireland

● Managed products for clients like Knip, Allianz, Hotelcard and many more

● More about Marcus on LinkedIn linkedin.com/in/marcuskuhnMarcus Kuhn

Product Architect Lead

Page 6: Introduction to what.digital · what.digital Team - Product Architect Lead, Partner 5 10 years+ experience in Product Management coordinating teams of designers and developers Lean

Confidential

what.digital Team - Marketing Lead

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● 5+ years experience in digital marketing

● Strong focus on content and influencer marketing and social media

● Worked in agencies across the UK and Australia

● First Class Honours in Business and Marketing with the University of Essex

● More about Kelly on LinkedIn

Kelly StaffordHead of International

Marketing

Page 7: Introduction to what.digital · what.digital Team - Product Architect Lead, Partner 5 10 years+ experience in Product Management coordinating teams of designers and developers Lean

Confidential

Victor Yunenko - Technical Lead

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● Expert developer in Django including Django Rest Framework

● Expert in DjangoCMS

● Proven frontend experience in Angular, TypeScript, Protractor

● Successfully launched several e-commerce platforms written in Python / TypeScript

Victor YunenkoTechnical Lead

Page 8: Introduction to what.digital · what.digital Team - Product Architect Lead, Partner 5 10 years+ experience in Product Management coordinating teams of designers and developers Lean

Confidential

Our Differentiators

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THECRITERIA

NETWORK AGENCIES

SPECIALIST AGENCIES

All under one roof

Cost efficiency

Speed of delivery

Independent business model

Page 9: Introduction to what.digital · what.digital Team - Product Architect Lead, Partner 5 10 years+ experience in Product Management coordinating teams of designers and developers Lean

Confidential

Our Strengths

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WEB & APP DEVELOPMENT

PRODUCT CONCEPT & STRATEGY

GROWTH MARKETING

Page 10: Introduction to what.digital · what.digital Team - Product Architect Lead, Partner 5 10 years+ experience in Product Management coordinating teams of designers and developers Lean

Confidential

LEADERS

TRUSTED PARTNERS

SPECIALISTS & OPERATIVE

what.digital Team - Resourcing model

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● Lean and efficient

● High-quality, Swiss customer interface

● Flexible access to a proven network of partners

● Operative resources for selected tasks

Page 11: Introduction to what.digital · what.digital Team - Product Architect Lead, Partner 5 10 years+ experience in Product Management coordinating teams of designers and developers Lean

Confidential

what.digital Senior Staff

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Kelly Online Marketing Lead

ElliottUX Architect &

User-Centric Design

Page 12: Introduction to what.digital · what.digital Team - Product Architect Lead, Partner 5 10 years+ experience in Product Management coordinating teams of designers and developers Lean

Confidential

what.digital Senior Tech Staff

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DominikFrontend Lead

Expert in Wordpress / Frontend Styling

ChrisFrontend Application

Lead Expert in Reactjs, Angularjs, Ionic

VictorBackend Lead Expert in Software

Architecture, Django / DjangoCMS

Page 13: Introduction to what.digital · what.digital Team - Product Architect Lead, Partner 5 10 years+ experience in Product Management coordinating teams of designers and developers Lean

Confidential

Technologies we love

Web Analytics

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Web DevelopmentMobile App

Development

webpack

Page 14: Introduction to what.digital · what.digital Team - Product Architect Lead, Partner 5 10 years+ experience in Product Management coordinating teams of designers and developers Lean

Confidential

Companies that like what we do

Page 15: Introduction to what.digital · what.digital Team - Product Architect Lead, Partner 5 10 years+ experience in Product Management coordinating teams of designers and developers Lean

ShowcaseWeb Development

Page 16: Introduction to what.digital · what.digital Team - Product Architect Lead, Partner 5 10 years+ experience in Product Management coordinating teams of designers and developers Lean

Confidential

Performance Marketing & Growth Hacking for filabé - Switzerland & Germany

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● Selling subscription(e-commerce) for an innovative cosmetic product

● Heavily focused on sales on Google, Facebook & Instagram.

● Achieved growth in revenue for a fraction of cost, without the previous support of TV campaigns, best in the last two years of company’s history.

● Rollout to the German market

Page 17: Introduction to what.digital · what.digital Team - Product Architect Lead, Partner 5 10 years+ experience in Product Management coordinating teams of designers and developers Lean

Confidential

Interio – SEO

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● Optimierung von Tausenden von Produktbeschreibungen sowie technische Optimierung.

● YoY Wachstum der Besuche von der organischen Suche von 37%

● Erfolgreiche Indizierung von 25'000 Produkten auf Google

Page 18: Introduction to what.digital · what.digital Team - Product Architect Lead, Partner 5 10 years+ experience in Product Management coordinating teams of designers and developers Lean

Confidential

Swisspeers - SEO

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● Erarbeitung der Keyword Strategie

● Inhaltliche Optimierung der gesamten Seite

● Erfolgreiche Indexierung auf Platz 1 für das Keyword Crowdlending in der Schweiz

Page 19: Introduction to what.digital · what.digital Team - Product Architect Lead, Partner 5 10 years+ experience in Product Management coordinating teams of designers and developers Lean

Confidential

Energie 360 - swisscharge.ch B2B Case Study

- Anbieter von Ladestationen für Elektroautos

- Google Adwords Kampagne seit 2016

- Wachstum von 0% auf 30% Marktanteil

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Page 20: Introduction to what.digital · what.digital Team - Product Architect Lead, Partner 5 10 years+ experience in Product Management coordinating teams of designers and developers Lean

Confidential

getmyski.com - MVP Design & Development

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- Ski rental platform for Stöckli, the Swiss Ski manufacturer

- Product Design, UX, Content, Web Application Development, Online Marketing Strategy and Execution by what.digital

- www.getmyski.com (stage.getmyski.com)

Page 21: Introduction to what.digital · what.digital Team - Product Architect Lead, Partner 5 10 years+ experience in Product Management coordinating teams of designers and developers Lean

Confidential

Kendris MVP - iOS & Android Apps

As part of Kendris' digital transformation, what.digital created an app that helps tax and wealth consultants around the world to untangle their international clients' tax situations (FATCA & CRS).

The MVP approach allowed a quick go-to-market. Within only two months from project kick-off, the apps were launched.

Page 22: Introduction to what.digital · what.digital Team - Product Architect Lead, Partner 5 10 years+ experience in Product Management coordinating teams of designers and developers Lean

Confidential

Easyfinance MVP Design & Development

Consumer education platform for financial topics including quiz / competition application.

MVP concept, product strategy, design, UX, content, web & application development by what.digital

www.easyfinance.ch by SwissLife AG

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Page 23: Introduction to what.digital · what.digital Team - Product Architect Lead, Partner 5 10 years+ experience in Product Management coordinating teams of designers and developers Lean

Confidential

Skillue MVP Design & Development

Smart job platform based on skills, recommends individual job and provides individual benchmarking against the market

Product strategy, design, UX, content, web development by what.digital

www.skillue.com

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Page 24: Introduction to what.digital · what.digital Team - Product Architect Lead, Partner 5 10 years+ experience in Product Management coordinating teams of designers and developers Lean

Confidential

CSS Geschäftsbericht - Wordpress

- Wordpress Website für den CSS Geschäftsbericht 2016 bis 2018

- Massgeschneiderte Inhalts-Elemente erlauben weitgehende Freiheiten für Editoren - Content Marketing

- Geräte-Optimierung - Responsive Design

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Page 25: Introduction to what.digital · what.digital Team - Product Architect Lead, Partner 5 10 years+ experience in Product Management coordinating teams of designers and developers Lean

what.next

what.digital, Dufourstrasse 43, 8008 Zurich, Switzerland

+41 44 586 44 21 | [email protected] | what.digital