Presented by:Ermilo John D. Gialogo, Jr.BSCS-IST, De La Salle University-Manila

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HOW DO I START?

Know the purpose of your site Business? Organizational? Hobbyist? Personal?

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Set up the website anatomy Containing Block Logo Navigation Content White Space Footer

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Layout using Rule of Thirds Application of the “divine proportion”

▪ Generally makes the site aesthetically appealing

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Common layout examples Left-column navigation

▪ http://www.thinkgeek.com/index.shtml Right-column navigation

▪ http://www.audi.com Three-column navigation

▪ http://store.apple.com/

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Done with the basic stuff.

WHAT’S NEXT?

Colors One of the designer's

best tools Look and Feel Branding Highlight or group content

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Colors

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Colors Red to yellow, including orange,

pink, brown, and burgundy Associated with the sun and fire

Represents both heat and motion

When placed near a cool color, a warm color will tend to pop out, dominate

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Green to blue, can include violet

▪ Cooler violet is closer to blue

Cool colors can calm people down and reduce tension

In a design, cool colors tend to recede▪ Great for backgrounds and larger elements

on a page, ▪ Wont overpower your content

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Monochromatic Scheme One color, different hues

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Monochromatic Color Scheme - http://haveamint.com/

Analogous Colors Adjacent colors in the color wheel

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Analogous Color Scheme - http://regines.net.au/

Complementary Colors Colors located opposite to each other in

the color wheel

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Complementary Color Scheme http://www.ufl.edu/

Complementary Colors Watch out for simultaneous contrast

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Colors in Nature

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Colors in Nature

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Color Scheme 2 http://wellstyled.com/tools/colorscheme2/index-en.html

Color Blender http://www.colorblender.com/

Contrast makes things stand outThings with higher contrast will be

more noticeable.

Creating a document for the web or print, information should be organized and readable

If you are using background graphics on a web page, keep text and other information readable

Don't use too many font sizes Don't use too many font sizes 2-3 Fonts in all

▪ Headers / headlines▪ Body Text▪ Highlights

Serif This is Times New Roman, one of the most

common serif typefaces In print, serif type is easier to read

Sans serif This is Arial, a sans serif typeface On a computer screen, sans serif type is

easier to read

Keep lines shortParagraphs: 4-8 lines Use wider margins to increase white

space

Too many colors TooToo Many Fonts and StylesStyles

ALL CAPITAL LETTERS ARE DIFFICULT TO READ Upper and lower case letters are easier

Do you prefer to read Verdana online? Do you prefer to read Arial online?

Do you prefer to read Georgia online? Do you prefer to read Times online?

Use text when possible Searched and indexed by web

crawlers Can be selected and copy-pasted Decreases page load time

Effective text 351 B (Text)351 B (Text)

1290 B (GIF)1290 B (GIF)

Users often read Web pages in an F-shaped pattern: two horizontal stripes followed by a vertical stripe.

F for fast.

Users won't read your text thoroughly in a word-by-word manner. Scanning Exhaustive reading is rare

The first two paragraphs must state the most important information.

Start subheads, paragraphs, and bullet points with information Carrying words that users will notice when

scanning

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That’s a lot of stuff.

HOW DO I REMEMBER THEM ALL?

http://www.havenworks.com/http://www.5safepoints.com/http://www.samanzerin.com/http://www.alternativetransportservi

ces.co.uk/http://www.brillpublications.com/

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CSS Zen Garden http://www.csszengarden.com

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WRAP UP THE STUFF.