introduction to visual media
TRANSCRIPT
Adhere Training Feedback
An Introduction to Visual
social media
Shaun FaganBlack Dog New Media
Overview
• Intro• Instagram• Pinterest• Vine• Periscope• Blabb
Introduction
Google Trends - World
Google Trends - UK
What is it?
• Phone app• Life as it happens• Images and 15 sec video
How to increase traffic
• Hashtags – 7 is optimal• Follow related people• Advertise using Facebook
Good fit for:• Ecommerce stores• Creative industries• Event / wedding industries
What sort of images to use
• Behind the scenes• Meet the team• Company culture (recruitment)• Customer testimonials (video)• Inspirational quotes
Vine
Vine Videos
• How to make spaghetti bolognese in 6 secs
• How to gift wrap awkward shapes• Customer interviews• Event highlights
Periscope
• Live video broadcast• Limited to 24 hours• New competition from Facebook
Periscope – Facebook Live
Blab.im
Summary
• Rise of Video (smart phones)• Importance of Mobile Apps• Easy to set up – but still need quality
content
www.cicada-online.com
Thank you.
Ned WellsCEO
Zanzi Digital Ltd7a Hithercroft CourtLupton RoadWallingford OX10 9BT
E: [email protected]: 01865 595260W: www.zanzidigital.co.uk