Twitter & Your Business

What We Will Talk About Today

• What is Twitter?

• Getting Started

• Deriving Value from Twitter

What is that Twitter thing anyway?

…the popular micro-blogging site that publishes online messages with a maximum of 140

characters….Source: Flickr

Getting Started

• Why are you considering Twitter?

• Ideas:– Networking– Listening– Resources– Trends – Drive Traffic– Feedback

• PICK ONE to start with! Source: Flickr

Getting Started

• Develop your Twitter Identity

• Name• Image• Profile • Background

Source: Flickr

Example: @annefio

Getting Started

• Start following…the right people…– Influencers and Industry

Experts– Common Interests– Clients

• How do I find them?– Directories and lists

• Twitter Search - http://search.twitter.com

• http://twitterpacks.pbworks.com

– Hashtags• #journalism, #pr, #socialmedia

How to Follow Someone

Example: My Twitter Page

Getting Started

Learn the Twitter Language

• A “tweet” • @ replies• Retweet – RT• Direct Message

– DM

Value: Listening

Source: Flickr

Value: Giving & Receiving

Source: Flickr

Value: Promotion via Authenticity

Source: Flickr

For the Advanced User…

Tweets By Category• TweetDeck – Fantastic tool to sort your

followers by category

Tweets By Location• TwitterLocal - Allows you to watch as many

location-based Twitter feeds as you want

Other suggestions from seasoned Twitterers?

Some Typical Questions

• How much time does this take?

• How can I manage all the information?

• How much do I share? Personal vs. professional?

Additional Resources/Sources

• The Twitter Book

• Commoncraft.com – Twitter in Plain English

• Pistachio Consulting – Professional Guides for Twitter

• Beth Kanter

• Twitter Basics Primer by Marinel Mones

• Follow me: @annefio

Happy Tweeting!