introduction to the mobile web
TRANSCRIPT
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User Experience
User ExperienceA person's perceptions and responses that result from the use or anticipated use of a product, system or service
User Experience on the web
UI User Interface
IA Information Architecture
Pattern Libraries
UI + Developers
What is the “WEB”?
Websites + Web Apps
+ Your Phones + Other Crap Too...
CONTEXT
81% of Americans between the ages
of 25–34 own a smartphone.
42% of smartphone owners
between the ages of 18–29 consider their phone as their
primary way of accessing the internet.
Where are people using mobile devices?84% at home 80% during miscellaneous downtime throughout the day 76% waiting in lines of waiting for appointments 69% while shopping 64% at work 62% while watching TV (alt. study claims 84%) 47% during commute in to work
Source: https://blog.compete.com/2010/03/12/smartphone-owners-a-ready-and-willing-audience/
Why? Does any of this matter?
Apps vs. Web all the same stuff....
Today’s web is the
MOBILE WEB
Responsive Web Design
Some Basics
Responsive Web Design
Responsive Web Design
Think Mobile First
Mobile Web is Squishy
Think Mobile+Content First
Think Mobile+Content+Context First
Apps vs. Web don’t make silos for your content...
Start mobile site then expand to be the full site.
+
UNITE THE CLANS
Designer or UX or UI or
Interaction Designer or Web Designer or Web Developer or
Frontend Designer or Frontend Engineer
All The Same THINGS