Introduction to the Data Quality Suite

An affordable, effective address management and data quality solution

Data Quality Suite

• Address Object– Parse Interface– Street Data Interface– Zip Data Interface

• Email Object =• Phone Object• Name Object

Other Data Quality Products

• GeoCoder Object - Find the lat/long for an address• Presort Object - Automate mail operations• MatchUp API - Merge/purge and dedupe lists• RightFielder 3 API - Turn messy text data into fielded data• SmartMover - Realtime NCOALink Web service

Multiplatform Capability

• Data Quality Suite is cross platform and integrates easily.

Address Object

• Verify and correct any U.S. or Canadian address

• Add ZIP+4, carrier route, delivery point, and more…

• Standardize to USPS (CASS Certified) & Canada Post (SERP) specifications

• Designed in cooperation with the mailing industry to improve the accuracy of postal automation

• Provides a common measure by which to test the quality of address matching software

• Addresses known deficiencies common across software products that require correction

Coding Accuracy Support System

• CASS Certification requires annual testing: – ZIP + 4® coding (minimum passing score is 98%)– Delivery point coding (minimum passing score is 100%)– Carrier route coding (minimum passing score is 98%)– Five-digit coding (minimum passing score is 98%)

Coding Accuracy Support System

Address Object at Work

Before

22382 emprisa, ste 100 92688

AfterCompany: Melissa DataAddress: 22382 Avenida EmpresaSuite: 100City: Rancho Santa MargaritaState: CAZIP: 92688+4: 2112Carrier Rt: C056Delivery Pt: 821County FIPS: 06059County Name: OrangeTime Zone: PacificPMSA: 5945Congress Dist: 48Results: AS01, AS12 (Verified)

Address Object Addons

• Delivery Point Validation• LACSLink• Residential and Business Delivery Indicator

(RBDI)• Early Warning System (EWS)• SuiteLink• Address Plus

DPV (Delivery Point Validation)

• Verify an address actually exists – right down to the suite or apartment number

Melissa Data

22382 Avenida Empresa

Rancho Santa Margarita, CA, 92688-2112

Status Code = AS01, AS12 (DPV Level)

Primary address and suite verified

LACSLink

• Updated “street” addresses, as converted by the 911 system

Rural Box Addressing

Street Style Addressing

PO Box Renumbering

Old Address RR 1 Box 127A 237 Park Ave PO BOX 123

New Address 17255 Scenic Rd 466 Lexington Ave PO BOX 555123

LACSLink Address Conversion Examples

RBDI

Before

22382 avenida empresa, 92688

With RBDI add-on

Delivery Indicator: B (business)

• Addresses are flagged as either a Residence or a Business.

SuiteLink

• USPS product – introduced in 2009

• Improves business addressing by appending known secondary (suite) numbers based on the company information provided.

SuiteLink At Work

Company: C ROY CONST

Address: 3401 E CHAPMAN

City: ORANGE

State: CA

ZIP: 92869

Company: C ROY CONST

Address: 3401 E CHAPMAN

Suite: Ste. A

City: ORANGE

State: CA

ZIP: 92689

Input Output - using SuiteLink

Address Plus

• Add-on to Address Object

• Appends BOTH residential and business suites

• Uses the Last Name or Company Name input

• Compiled from multiple business and residential sources

Address Plus At Work

Last Name: KAY

Company: DR SUSANA KAY

Address: 7630 E CHAPMAN

City: ORANGE

State: CA

ZIP: 92869

Last Name: KAY

Company: DR SUSANA KAY

Address: 7630 E CHAPMAN

Suite: Ste. B

City: ORANGE

State: CA

ZIP: 92689

Input Output - using Address Plus

EWS(Early Warning System)

• Warns when addresses are missing from the USPS database and will be updated in the next release

• Usually signifies new developments

• Weekly updates

EWS at Work

Next release

10601 Rhodenda Ave

Marlboro, MD, 20772-4713

Error Code = AE06 (warning)

Current release

10601 Rhodenda Ave

Marlboro, MD, 20772-4713

Status Code = AS01, AS12 (DPV validated)

Address Verification

Good vs Bad Address

Good Address

- 22382 Avenida Empresa, Rancho Santa Margarita, CA 92688

Results: AS01

Bad Address

- 22382 Fake St., Rancho Santa Margarita, CA 92688

Results: AE02

Fuzzy Matching

Correcting and Standardizing imperfect addresses.

- The address object will try to correct and verify imperfect addresses using complex matching algorithms.

- A verified address means that an actual, physical and deliverable mailbox exists. We do not make any guesses.

Fuzzy Matching

31 W MacArthur 31 W MacArthur Cres Apt E425, Cres Apt E425, Santa Ana, CA Santa Ana, CA 9270792707

31 E MacArthur 31 E MacArthur Cres Apt E425, Cres Apt E425, Santa Ana, CA Santa Ana, CA 9270792707

Missing/Incorrect Directionals

Fuzzy Matching

31 E MacArthur 31 E MacArthur Apt E425, Santa Apt E425, Santa Ana, CA 92707Ana, CA 92707

31 E MacArthur 31 E MacArthur Cres Apt E425, Cres Apt E425, Santa Ana, CA Santa Ana, CA 9270792707

Missing Suffixes

Fuzzy Matching

31 E MacArteur 31 E MacArteur Cres E425, Cres E425, Santa Ana, CA Santa Ana, CA 9270792707 31 E MacArthur 31 E MacArthur

Cres Apt E425, Cres Apt E425, Santa Ana, CA Santa Ana, CA 9270792707

Misspellings (Street and even City Names)

31 E MacArthur 31 E MacArthur Cres Apt E425, Cres Apt E425, Sana An, CASana An, CA

Bad Addresses

Interpreting Results

- The Address Object’s Results Property will not only tell you if an input address was good or bad, it also specifies what aspect of the address was incorrect.

Bad Addresses

100 Unknown St, 100 Unknown St, Santa Ana, CA Santa Ana, CA 9270792707

Results: AE02Results: AE02

- Which means - Which means ““Unknown Unknown StreetStreet””

Example: Unknown Street

Bad Addresses

Other Errors• AE01 Zip Code Error • AE02 Unknown Street • AE03 Component Mismatch Error • AE04 Non-Deliverable Address Error• AE05 Multiple Match Error • AE06 Early Warning System Error • AE07 Missing Minimum Address Input Error• AE08 Suite Range Invalid Error • AE09 Suite Range Missing Error • AE10 Primary Range Invalid Error • AE11 Primary Range Missing Error

Address Object Interfaces

The Interfaces

Address Check

Parse Street Data Zip Data

Street Data Interface

• Allows you to perform queries on the Street Data based on the street name and the zip code.

• Used for generating alternate street suggestions for front end solutions.

Generating Suggestions

• Multiple Suffixes– 1014 Laurel, Beverly Hills CA 90210

• 1014 Laurel Way, Beverly Hills CA 90210• 1014 Laurel Lane, Beverly Hills CA 90210

• Multiple Pre/Post direction– 1613 Gastel Circle, Mission TX 78572

• 1613 E Gastel Circle, Mission TX 78572• 1613 W Gastel Circle, Mission TX 78572

Generating Suggestions

• Unknown Street Due to Misspelling• 13530 Cobblst Ln, Westminster CA 92683 Unknown Street

– Find Street: “13530 Cobblst*, 92683”• Wild Card Search (*): Allows you to search for street

names that begin with the specified string.

Generating Suggestions

Upcoming Feature

- NOTE: The FindSuggestions functionality is set for release. This feature automatically generates street suggestions for you.

Zip Data Interface

• Allows you to do the following queries:– Zip in City

• Return zip code Information based off the city.

– City in Zip• Return city information based off the zip.

– City in State• Return cities in a given state.

Parse Interface

• Parse out individual address components

22382 Avenida 22382 Avenida Empresa, Empresa, 9268892688

• Range = 22382

• StreetName = Empresa

• Suffix = Avda

Other Data Quality Services

GeoCoder Object with GeoPoints

– GeoCoder will retrieve Lat/Long information at the Zip+4 level.– GeoPoints will retrieve Lat/Long information at the Rooftop

level based off the zip, plus4 and Delivery Point Code (DPC).– Also returns other GeoData elements such as the CBSA,

County Information and Census.

GeoObject at Work

92688-2112-82

Input Output

Census Block: 1002County Name: OrangeLatitude: 33.637519Longitude: -117.606924CBSA Code: 31100CBSA Division: Los Angeles-Long Beach-

Santa Ana, CAPlace Name: Rancho Santa MargaritaResults: GS05 (Information at the

rooftop level)

Email Object

• Validate, correct and standardize email addresses– Check and correct general format syntax errors– Check for and correct top level domain name (TLD)– Detect improper email address misspellings for common

domains (ie:Hotmail, AOL, Yahoo)– Verify whether the domain name exists through the

MaileXchange (MX) Lookup for realtime feedback– Parse email addresses into various components

Email Object at Work

Before

Bud@@melissadata.con

After

TLD: comDomain: melissadataTLD Desc: Operated by VerisignEmail: bud@melissadata.comStatus: V (valid)

• Syntax was corrected• Top Level Domain was corrected

Phone Object

• 10 Digit level of verification: Data Source from Telco Data (411 Data).

• Update area codes that have split

• Parse out the phone number to individual components

• Determine whether a phone number is a Business, Residential or Home Office, as well as if it was a Cell, Landline or VOIP.

Phone Object at Work

714 589-5200 x113

Before After

Area Code: 714Prefix: 589Suffix: 5200Extension: 113New Area Code: 949City: Garden GroveState: CACounty FIPS: 06059County: OrangeLatitude: 33.772800Longitude: -117.937897

Name Object

• Parse a single or dual names into its individual components

• Identify gender based on first name

• Catch vulgar words

• Add personalized salutations

Name Object at Work

dr john wayne brown phd

BeforePrefix: DrFirst Name: JohnMiddle Name: WayneLast Name: BrownSuffix: PhDGender: M

After

Database Updates

National Data Files Monthly

DPV Monthly

LACSLink Monthly

RBDI Bi-Monthly

SuiteLink Monthly

SuiteFinder Bi-Monthly

Canada Monthly

GeoCoder Quarterly

Email Bi-Monthly

Name Bi-Monthly

Phone Bi-Monthly

IPLocator Quarterly

WebSmart Services

WebSmart Products

• Address Check– All addons are initialized including Canadian

• Street Search• Zip Search• RBDI• Geo Coder

– Built in Canadian• IPLocator• Email Check• Phone Check• Name Check

Overview

• Uses only Secure Sockets Layer (SSL) connections.

• Our service uses Windows Communication Framework (WCF) which is faster and more stable then previous ASP.NET implementation.

• Available through SOAP, XML or REST protocols.• Web service uses the Local APIs as its driving

engine.