INTRODUCTION TO

TECHNOLOGY

MANAGEMENT

MANAGEMENT OF TECHNOLOGY

BPT 3113

Chapter Outline• Definition of Technology• Technology Components• Salient Features of Technology• Classification of Technology• Concept of Technology Management• Nature of Technology Management• Drivers of MOT• Responding to Technology Challenge

• Define technology and understand different technology types

• Explain the concept and significance of technology management

• Understand the challenges of technology changes and the way organization can respond to it

Lesson Outcome

Introduction

Management of Technology

Organization Sustainable competitive advantage and

long-term profitability

Academic Institutions A new discipline

DefinitionTECHNE

The skills or craft needed

to make something

LOGESDiscussion or knowledge of

something

The knowledge of

how something is

made

“the knowledge, products, processes, tools, methods and systems employed in the creation of goods or in

providing services”

TECHNOLOGY

[ Tarek Khalil (2000) ]

ComponentsHardware

• Any physical product

Software

• The knowledge of how to use the hardware in order to carry out the required tasks

Brainware

• The reasons for using the technology in a particular way

Salient FeaturesChange

Widespread Effects

Self-reinforcing

Complex

Amoral

Classification of Technology

Technology

New

Emerging

High

MediumLow

Codified

Tacit

Technology

New

Emerging

High

MediumLow

Codified

Tacit

Any newly introduced or implemented technology that has an explicit impact on the

way a company produces products or provides servicesClassified as a new whenever introduced for the first time in

a new situationHas a profound effect on

improving productivity and maintaining a competitive

business enterprise

Example :New computer

software introduced to develop

engineering drawing and thus replace manual drafting

New Technology

Technology

New

Emerging

High

MediumLow

Codified

Tacit

Any technology that is not yet fully commercialized but will become so within a few yearsIt may be currently in limited use but is expected to evolve

significantlyCreate new industries and may make existing ones

obsoleteHave the potential of

triggering large changes in institutions and in society

itself

Emerging Tech.

Technology

New

Emerging

High

MediumLow

Codified

Tacit Refers to advanced or sophisticated technologies

Wide set of technologies that

fall between high and low technologies

Technologies that have permeated large segments of human society

High

Medium

Low

Technology

New

Emerging

High

MediumLow

Codified

Tacit

Tacit Tech.Non articulated knowledge – no

uniformity in the way it is presented or expressed to a

large group of peopleBased on experiences where the technology developers are the

ones who have the know-how in question

Transmitted by demonstration or observation, followed by

assimilation by those who seek the knowledge

Occurs by close contact and interaction between the source

and the hostTransferring process is harder,

less precise and more time-consuming

Technology

New

Emerging

High

MediumLow

Codified

Tacit

Codified Tech.

Technology can be preserved & effectively transferred

among users if it is expressed in a coded form

Allow people to know how technology works but not

necessarily why it works in a certain way

Example :Engineering drawing –

expressing shape, dimension and tolerances

about a product

Concept of MOT

“An interdisciplinary field concerned with the planning, development and implementation of

technological capabilities to shape and accomplish the operational and strategic

objectives of an organization”

Management of Technology

[National Research Council Report (1987)]

Nature of MOTIt is a Process

Planning Development Implementation / Commercialization

It is Goal Oriented Satisfying human needs Improving the competitive advantage and profitability of enterprise

It is an Interdisciplinary MixIt is a SystemIt Involves RiskIt is Socially BeneficialIt is Evolutionary

Drivers of MOTChange in

Technology Change in Scope

Change in Competition

Change in Asset Valuation

Change in Focus for National

Competitiveness

Change in Emphasis on Knowledge Management

Responding to Technology Challenge

Shared Values Strategy Structure Systems

Skills Staff Style

Summary• Technology consists of 3 interdependent

components.• Technology can be classified as new,

emerging, high, medium, low, tacit and codified.

• Technology management is a process, goal oriented system and interdisciplinary mix. It is evolutionary in nature.

• Technology management is an engine of economic growth and improves quality of life of people in society.

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