Speaker

• Haroon Rasheed

– Asst. Manager, Telenor Pakistan

Will Speak On:

• At your Doorstep

– How the internet is bringing convenience to millions of internet users worldwide; Introduction to some online services; Pros and Cons of buying online.

R u Online……

What Online Offers

convenience

Relative term- variates from person to person

4 P’s of e- retail

Product

Psychology of buyer and types of commodities make difference in shopping at retail places or shopping online

variation in experience

Buying CD’s or electronic product or any thing which have fair idea about its look and feel and quality can be easily sold though online

On parallel side, grocery or garments , customer required physical interaction to check the quality or personalize the feel.

R u Online … R u Online …

4 p’s of e- retail….

Place

Seller aspect

Establish retail store requires lots of cost , location etc

Buyer experience

for the purchase of simple commodity , buyer might need to travel to far flung area or need to visit multiple stores

Price

Due to major reduction in working expenditure side , products can easily be sold out on comparatively lesser rates.

major source of attraction for customers

Promotion

competition in e-retailing industry itself

Strategy to attract customer over online shopping

R u Online … R u Online …

Pro’s & Cons

Pro’s

wider choice at fingertips

Customization

Depending on purchase experience , product placement & Offering

Hassel free

Con’s

Limited only to on line users. Not all customers have access to the web

Non standardized – retail approach

Trust, security and privacy concerns prevail

R u Online … R u Online …

Purchase experience in Pakistan

Conventional purchase methods i-e shops , malls and General stores

Internet awareness and online purchase is increasing with high percentage

online experience has been pushed my major corp. banks in banks i-e citi bank , standard chartered , Al-Falah and UBL

Concept of e- card has been introduced in 2004

Challenge

Building trust and security

R u Online ….. Pakistani market R u Online ….. Pakistani market

Subscriber experience in Pakistan GSM industry Subscriber experience in Pakistan GSM industry

Barred/ Out of Balance •Did not pay on time •Did not receive bill•Forgot payment

Barred/ Out of Balance •Did not pay on time •Did not receive bill•Forgot payment

Pay bill•Go to Walk in centre•Subscribe to Direct Debit

Pay bill•Go to Walk in centre•Subscribe to Direct Debit

Subscription QuestionsSubscription Questions

New service activation New service activation

Activate VASActivate VAS

• Unable to connect to call center • Unable to connect to call center

Persona weblounge – Persona weblounge –

It’s based on the idea of virtual Postpaid customer life cycle experience from “ordering“ to “service & settlement”.

Offers convenience

To niche market --- technology friendly professionals who have banking relation & can access to internet.

Address Challenge

Secure way of real time transactions …

Key Points

Product key featuresProduct key features

Persona weblounge – Offering /USP’sPersona weblounge – Offering /USP’s

R u Online …R u Online …

Package