introduction to servio media and content services
DESCRIPTION
Servio provides industrial-strength content and SEO services. We provide merchandising services for web retailers, as well as marketing services (press release creation) and resume building.TRANSCRIPT
Company Introduction
Industrial-Strength Online Labor Services
Who We Are
• Servio provides high-speed, high-quality labor services to meet a wide range of business needs
Company Fundamentals
• Started in 2009 in San Francisco.• Founders instrumental in the growth of
Microsoft, Napster, Netscape, Inktomi, and Cloudmark
• More than 3 million paid tasks processed
• More than 80,000 workers
Servio In The News
“Fiendishly Clever.”--New York Times, October 2010
Servio In The News
“One of the 100 Most Brilliant Companies in the U.S.”
--Entrepreneur Magazine, June 2010
Customers
• Target– Applications: Merchandising and Content Creation
• Healthline– Applications: Content Creation, Translation
• Job Fox– Application: Resume Services
• DebtGoal– Application: SEO Services
• eBay– Application: Survey Services
SERVIO MEDIA
Industrial-Strength Content Engineering
• We provide highly scalable content services to customer from the Fortune 30 to the small-business sector.
Faster Better Cheaper
Content Engineering
We Make Content:
Content Engineering Services
Stage Services
OUTREACH SEO PromotionLink BuildingSite Authority Building
TRANSFORMATION TranslationRewriteCuration
AUGMENTATION Expert ReviewCategorization
CREATION WritingVideoImages
RESEARCH Keyword ResearchDatabase Assembly
90,000 registered workers
and more than 7,000
writers
Custom, made-to-spec, and
fully search-engine
optimized
High throughput distributed workflow
High quality results with built-in edit and review
Services: Writing
SERVIO MERCHANDISING
Industrial-Strength Product Content Engineering
• Writing Product Descriptions• Product Names• Product Videos
Target.com needs unique, SEO-ready marketing copy for thousands of products.
Challenges:– Quickly deliver hundreds of thousands of product descriptions – Content must be unique and well-optimized for SEO– Copy must be compelling and marketing driven– not “just the facts.”
Case Study: Target.com
SOLUTION:
SCALE:Break project into tasks so thousand of
products can be worked on at the
same time
SPECIALTY WRITING
(Marketing): Tap elite
marketing writers from more than
50,000 Registered Workers
SEO: In-house SEO team ensures
product listings have the proper
keyword structure and
density to rise to the top of
listings– and drive clicks once they are there.
Results: Servio is delivering marketing copy that meets Target’s needs for high volume and high quality.
Worker Task Interface
Highly-Efficient Quality Control
• Each writer is reviewed by at least one other paid writer.
Why It Matters
• If you use manufacturer descriptions, you will get ranked down in search engines.
Manufacturer Descriptions are Pervasive
•Used by Major Sites Including:
• Pricegrabber• Yahoo Shopping• AOL Shopping• Become.com• Lycos Shopping
• Cheap to Implement, but…
All Top Results Use Unique Descriptions
•…Costly in Search Results:
• None of the huge sites using manufacturer copy make the first page results for: “Graco SnugRide 35”
• Even small site such as Albeebaby and EliteCarSeats can beat the giants
Service Summary
• Industrial-Strength Product Description Services
• Delivery within 24 hours• Access via API• Low pricing• High quality and consistency
SERVIO SEOCORPORATE SOLUTIONS
Servio SEO Corporate Solutions
• Servio’s SEO Services meet the most up-to-date needs of the volatile SEO environment– Our solutions are “Panda” and “Farmer” Friendly– We focus on quality content, doing things the “hard”
way, instead of attempts to trick search engines.– Our solution emphasizes rich on-site enhancements
• Multiblogs• Rich Articles
Available Services
• Site Authority Enhancement– Heavy duty site analysis and monitoring– Ongoing fresh content for your site– Off-site Promotion
• Keyword Authority Enhancement– Link Building– Related Site Discovery– Publication of:
• Related Articles• Related Comments• Related Forum Posts • Always useful, relevant, and fresh!
– Targeted Press Releases
SERVIO BLOG SERVICES
The Evolving Blog Opportunity
• Blogs are more important than ever– Search Engines are emphasizing fresh,
topical content
• However, Blog Upkeep is burdensome
• It’s hard enough to keep a single blog full of fresh content, let alone two or 10
• Quality bar is high• If your posts become fluffy, you’ll lose your readers
Servio Writes Your Blogs
• We give you a final, polished article…• …Which you can then customize as
you see fit, or publish “as-is”.• We offer subscriptions to give you
regular content on a weekly, monthly, or even daily basis
What You Get
• High-quality writing• Regular delivery• Keyword integration• Premium Options include:
– We’ll research a good keyword for each article– We’ll come up with topics for your approval– We’ll write the titles for your approval
SERVIO TRANSLATION
The Best Translation Solution for your Content
• Our advanced workflow platform and 80,000-strong private workforce give us a huge advantage in the translation space
• 24-hour delivery• Disruptively low pricing
SERVIO EDIT
Servio Edit
• Core Document Editing Services• Editing can add value at retail, in and
of itself [put in panos article on zappos’ editing effort]
• 24-hour delivery
SERVIO VIDEO SERVICES
Powerful Video Scale Production
• Low Cost “VidPosts”• Extremely targetable• Sub $100 price point• Examples:
– http://www.youtube.com/watch?v=7KIoaUQFYKA
– http://www.youtube.com/watch?v=JDGRcmtrL_U
