introduction to seo - stukent expert session
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@Ben_BeckStukent Presentation
Introduction To SEO
By: Benjamin Beck
@Ben_BeckStukent Presentation
HelloFounder, Local Stampede
@Ben_Beck
Benjamin Beck
@Ben_BeckStukent Presentation
@Ben_BeckStukent Presentation
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PaidAds
Free(SEO)
Intro To SEO
PaidAds
Free(SEO)
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PPC VS SEO
PPC SEORanking Can be #1 for any keyword today! Takes time & resources
Traffic Only show for keywords you pick Page can rank for several words
Cost Development + CPC! Development but click are FREE
Reports Highly measurable & quantifiable Less measurable & quantifiable
ROI Predictable and consistent Costly at first but long term value
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How Does Rank Results?
Free(SEO)
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Their Algorithm Is Always Changing
Source: http://moz.com/blog/33-link-building-questions-answered
Over 200 Ranking Factors
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Basics To Getting Organic RankingsOff
sit
eOnsite
Picking Keywords
Picking Keywords
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What stage are they in?
Discover Research
Compare
Purchase
Post Purchas
e
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Discover Research
Compare
Purchase
Post Purchas
e
What are their questions?
What is the problem?
What are the solutions?
Which solution is best?
They have made a decision.
Questions about their decision
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Imagine You Sell Airline Tickets
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Discover Research
Compare
Purchase
Post Purchas
e
What are their questions?
What is the problem?
What are the solutions?
Which solution is best?
They have made a decision.
Questions about their decision
Vacation Ideas
Summer Destinations
Asia Vacation
Europe Vacation
Flights to China
Flights to London
Cheap flights to China
Flight Insurance
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Keyword Competition
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Discover Research
Compare
Purchase
Post Purchas
e
Which solution is best?
They have made a decision.
Flights to China
Flights to London
Cheap flights to China
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Google Keyword Planner
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“Cheap Flights To China”
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Keyword Competition
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Choosing Keywords Review
• Find keywords for each stage of the purchase funnel
• Research the competition for your keywords• Target keywords with high search volume &
low competition
Review: Picking Keywords
Onsite Optimization
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What is this about?• Halloween Costumes?• Unicorns?• Senior Yearbook Photo?
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Source: http://moz.com/
Tell What Your Site Is About
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Onsite Optimization Tips
• Only focus on 1 – 3 keywords per a page• Use keywords throughout the page• Use variations, plurals, and synonyms
Review: Onsite Optimization
Offsite“Link
Building”
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Your Content Can Get Copied!
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Authority Makes You Stand Apart
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Links Are Votes
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Not All Votes Are The Same
Low Influence High Influence Works Until You Get Caught
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Low Influence Links
• Personal Blogs• Hobby Blogs• Small niche sites
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High Value Links
• News Outlets (CNN.com )• Government Sites (FAA.gov)• College sites (erau.edu)
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Dangerous Links
• Buy 1K links for $5 (fiverr.com)• Spammy websites• Hacked websites
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Backlinks Of CheapFlights.com
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How To Get High Value Links
Go To: http://pointblankseo.com/link-building-strategies
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Improve An Existing Resource
WorldTimeZone.com – 2,340 Linking Domains
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Rebuild A Broken Resource
1. Find a broken resource– Chrome Extension – check my links
2. See who links to it– Ahrefs or OpenSiteExplorer
3. See what the resource was– Web.archive.org
4. Rebuild it & tell the people who are linking to the broken site to link to yours.
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Create A Guide
http://www.simplybusiness.co.uk/microsites/wordpress-for-small-businesses/
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Promote Resource To Influencers
• Industry News– http://www.travelindustrywire.com/
• Industry Influencers– http://www.fourhourworkweek.com/blog/
• Industry Organizations– http://www.adventuretravel.biz/
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Onsite Optimization Tips
• Links help build your sites authority to rank higher in search engines
• Build something link worthy• Reach out to influencers
Review: Offsite – Link Building
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Want To More Learn About SEO?
• Moz.com – Beginners Guide To SEO• QuickSprout.com – Guides & University Videos
Want To Learn More About SEO?
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Thank You!Founder, LocalStampede
Contact@LocalStampede
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Benjamin Beck