introduction to online market research
TRANSCRIPT
INTRODUCTION TO ONLINE MARKET RESEARCH
WHAT IS ONLINE MARKET RESEARCH?
A set of
strategies used
b companies to
determine how
their products are performing on the market and
with individual
customers.
Strategies
Product Performance
Trends
Wider audience
More information on target audience
ADVANTAGES OF INTERNET SURVEYS
ConvenientLess expensive
AccurateAutomation
Why market research?
You need insight to decide
Online VS Offline Research
VS
Offline
High cost
Need interviewer
to collecting
Less flexibility
for respondent
High chance of error
Time consuming
Limited research
area
Need to find specific
criteria
Cannot implement
Logics
Online
Low cost
Image and video
availability
Complex questionnaire
handling
Inconsistence answer
elimination
Speed delivery
Error free
No interviewer
Implement Logics
WHY ONLINE RESEARCH?
THE ERA OF MULTIPLE GADGET CONNECTED
25.2% from Featured Phone
49.1% Accessing from
Desktop PC
71.3% from their
Smartphone
73% Accessing from Laptop
26.3% from their Tablet
ONLINE RESEARCH FLOW
Create questionnaire
Data collecting
Data processing
Analysing Reporting
ON
LIN
E SU
RV
EY P
RO
CES
S