introduction to nokia 2

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Page 1: Introduction to Nokia 2

1 © NOKIA

Nokia - Enabling People to Shape Their Own Mobile World

We will continue to create, enhance and implement the technologies that bring people together through:

• Pioneering work in Research & Development

• Deep understanding of customer needs

• Creating a wide and diversified range of products

• Supporting service evolution to bring new opportunities

Page 2: Introduction to Nokia 2

2 © NOKIA

Nokia Mobile Phones’ Strategic Intent

Enrich people's lives bybranded mobility solutions

Page 3: Introduction to Nokia 2

3 © NOKIA

Nokia Mobile Phones Facts

Page 4: Introduction to Nokia 2

4 © NOKIA

Nokia Mobile Phones Key Facts

• World's largest manufacturer of mobile phones since 1998

• Global market share in 2001 37%

• Products for all customer segments and mobile standards worldwide

• Sales volume 140 million units in 2001 (total market volume 380 million units)

• Net sales EUR 23,158 million in 2001

• Approximately 26,500 employees

Page 5: Introduction to Nokia 2

5 © NOKIA

Net Sales 2001

Nokia net sales EUR 31,191 million - of this, Nokia Mobile Phones

share EUR 23,158 million

Nokia Mobile Phones

net sales by region

Nokia net salesby business group

NVO 2 %

NET24%

NMP74%

Europe & Africa46%

Americas 35%

Asia Pacific18%

1 EUR = 0.9026 USD (December 31, 2001)

Page 6: Introduction to Nokia 2

6 © NOKIA

Nokia Mobile Phones Worldwide

Production sitesProduct creation sitesSales offices

Americas Europe

Asia-Pacific

• Balanced global presence• Products sold in more than 130 markets

Page 7: Introduction to Nokia 2

7 © NOKIA

Nokia Mobile Phones in Europe

• The world's #1 mobile phone market in terms of penetration and value added services

• Factories in:Salo, Finland;Bochum, Germany;Komárom, Hungary

• Product creation sites:Copenhagen, Denmark;Espoo, Oulu, Tampere, Salo and Jyväskylä, Finland;Bochum and Ulm, Germany;Southwood, UK

Page 8: Introduction to Nokia 2

8 © NOKIA

Nokia Mobile Phones in the Americas

• Factories:Fort Worth, Texas, US Reynosa, MexicoManaus, Brazil

• Product creation sites:Vancouver, Canada; Boston, MAIrving, TX and San Diego, CA, US

• Products for digital GSM, CDMA and TDMA standards; analog AMPS and NAMPS standards

• Internet driven development

Page 9: Introduction to Nokia 2

9 © NOKIA

Nokia Mobile Phones in Asia-Pacific

• Fastest developing region in terms of sales volume

• China is the biggest mobile market in the world

• Nokia in leadership position• A combination of advanced markets

and those with low penetration and huge potential

• Factories: Dongguan and Beijing, China; Masan, South Korea• Product creation sites: Beijing and Hong Kong, China; Tokyo, Japan; Seoul, South Korea• GSM 900/1800, CDMA (Korea), PDC (Japan)

Page 10: Introduction to Nokia 2

10 © NOKIA

A Very Short

History of Nokia

Mobile Phones

Page 11: Introduction to Nokia 2

11 © NOKIA

Nokia Mobile Phones milestonesThe era of the first generation

• In the early 60's the Finnish military asks Nokia and Salora to develop a portable field phone

• In the 70's the first car phones for the Finnish ARP network

• 1979 Nokia & salora form a joint venture: Mobira

• The NMT era • 1982 First Mobira products: Senator

and Combi portable phones for NMT-450• 1984 the first handportable mobile phone:

the Mobira Talkman• 1986 the first Mobira Cityman handportables

Page 12: Introduction to Nokia 2

12 © NOKIA

• 1991 World's first GSM call made in Finland on the Nokia 6050 car phone

• 1992 First mobile GSM phone, the Nokia 1011

• 1994 First GSM product family, the Nokia 2100 series and first digital cellular data products

• 1996 World's first communicator, the Nokia 9000 Communicator

• 1999 World's first media phone, the Nokia 7110

• 2001 World’s first Multimedia Messaging phone, the Nokia 7650

Nokia Mobile Phones milestonesThe era of the second generation

Page 13: Introduction to Nokia 2

13 © NOKIA CONFIDENTIAL