introduction to nbi by henrik kaersgaard, head of operation (1)
TRANSCRIPT
@henrikkhansen
Agenda
• Intro to NBI
• The NBI Framework
• Demo
•Why become a partner
"Digirati are 26%more profitable than their
industry competitors"
5
#NBILaunch
• Konsulenthuse• Teknologi leverandører• Viden-netværk• Medlemsorganisationer
Offentlige organer
Viden & Teknologi partnere Forskning &
Uddannelses-institutioner
NBI Platformen- En dataopsamling- og vidensdessiminerings platform
• Dataopsamling
• Værktøjer
• Analyser
• Vidensdeling
NBI Platformen- En dataopsamling- og vidensdessiminerings platform
Launch SiteSurvey Dashboard
The NBI Framework
Informed & focused execution!
Break-down organisational siloes!
Executive buy-in!
3 ambitions for Responding Companies
The NBI Mapping FrameworkBusiness Functions:Sales & MarketingService & SupportPR & CommunicationsInnovation (R&D)Human ResourcesLeadership & Management
Technologies:WebSocial MediaMobileCloudData Analytics
The NBI Mapping FrameworkBusiness Functions:Sales & MarketingService & SupportPR & CommunicationsInnovation (R&D)Human ResourcesLeadership & Management
Technologies:WebSocial MediaMobileCloudData Analytics
Launch SiteSurvey Dashboard
Launch SiteSurvey Dashboard
DEMO
Informed & focused execution
Break-down organisational siloes
Executive buy-in
WebSo
cial M
ediaMobileCloudData
Analytics
✓ ✓
✓ ✓
Sales & MarketingService & SupportPR & CommunicationsInnovation (R&D)Human RessourcesLeadership & Management
3 ambitions for Responding Companies
FAQ
•Data security• Is it the right questions?
TechnologyBusiness ValueOrganisation
Demografi Governance Culture Resources Adoption Intra/inter silo
coordination Barriers and drivers to
investment
Technologies used Platforms and devices Data management Architecture Investment in technology
• Impact of technologies• Business value created• Influence on strategic goals
The NBI Mapping Framework
FAQ
•Data security• Is it the right questions?• Is it the right recommendations?
FAQ
•Data security• Is it the right questions?• Is it the right recommendations?•How do you get a company get access to the tool?
Only via NBI Partners!
Why become an NBI Partner?
Better Marketing (Content for; Publications, Events, PR)
Better Pitching
More Leads(Rebizz & New Bizz)
Better Solutions
NBI Partner Features:Branded Launch Site with unique url.
NBI Partner Features:Industry and Cohort statistics
NBI Partner Features:Respondent list and profile
NBI Partner Features:Respondent Dashboard*
* If the responding company grants access
NBI PARTNER ECOSYSTEM
NBI
PARTNERSConsultancies
VendorsAssociations
COMPANIES
ACADEMICS
Network/Reach
NBI
COMPANIES
Knowledge
Data
Leads/Member value Marketing contentBetter solutions
Data
Tool & Knowledge
ACADEMICS
Partner FAQ• Hvad så nu, hvor der ikke er meget data til benchmark?
• Spørgsmålene I sig selv giver læring• Italesætter uberørte områder
• Giver jeg ikke mine leads væk?• Kun de anonyme data bliver “givet væk”• Dine leads forbliver dine leads
• Hvor lang tid tager det?• 15 min – Sign-up, send ud• Dagevis - Lave events, whitepapers, m.m.
• Hvorfor bede kunderne svare på spørgsmål om områder, vi ikke leverer på?• Du sætter selv rammen• Kan kaste lys over vigtige afhængigheder til dine projekter
”Det handler ikke om at sælge noget.Det handler om at komme med noget!”
Billedkilde: BT http://www.bt.dk/sites/default/files-dk/node-images/966/4/4966469-blachman.jpg