introduction to nbi by henrik kaersgaard, head of operation (1)

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Page 1: Introduction to NBI by Henrik Kaersgaard, Head of Operation (1)

@henrikkhansen

Page 2: Introduction to NBI by Henrik Kaersgaard, Head of Operation (1)

Agenda

• Intro to NBI

• The NBI Framework

• Demo

•Why become a partner

Page 3: Introduction to NBI by Henrik Kaersgaard, Head of Operation (1)

"Digirati are 26%more profitable than their

industry competitors"

Page 4: Introduction to NBI by Henrik Kaersgaard, Head of Operation (1)
Page 5: Introduction to NBI by Henrik Kaersgaard, Head of Operation (1)

5

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#NBILaunch

Page 7: Introduction to NBI by Henrik Kaersgaard, Head of Operation (1)

• Konsulenthuse• Teknologi leverandører• Viden-netværk• Medlemsorganisationer

Offentlige organer

Viden & Teknologi partnere Forskning &

Uddannelses-institutioner

Page 8: Introduction to NBI by Henrik Kaersgaard, Head of Operation (1)

NBI Platformen- En dataopsamling- og vidensdessiminerings platform

• Dataopsamling

• Værktøjer

• Analyser

• Vidensdeling

Page 9: Introduction to NBI by Henrik Kaersgaard, Head of Operation (1)

NBI Platformen- En dataopsamling- og vidensdessiminerings platform

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Launch SiteSurvey Dashboard

Page 11: Introduction to NBI by Henrik Kaersgaard, Head of Operation (1)
Page 12: Introduction to NBI by Henrik Kaersgaard, Head of Operation (1)

The NBI Framework

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Informed & focused execution!

Break-down organisational siloes!

Executive buy-in!

3 ambitions for Responding Companies

Page 14: Introduction to NBI by Henrik Kaersgaard, Head of Operation (1)

The NBI Mapping FrameworkBusiness Functions:Sales & MarketingService & SupportPR & CommunicationsInnovation (R&D)Human ResourcesLeadership & Management

Technologies:WebSocial MediaMobileCloudData Analytics

Page 15: Introduction to NBI by Henrik Kaersgaard, Head of Operation (1)

The NBI Mapping FrameworkBusiness Functions:Sales & MarketingService & SupportPR & CommunicationsInnovation (R&D)Human ResourcesLeadership & Management

Technologies:WebSocial MediaMobileCloudData Analytics

Page 16: Introduction to NBI by Henrik Kaersgaard, Head of Operation (1)

Launch SiteSurvey Dashboard

Page 17: Introduction to NBI by Henrik Kaersgaard, Head of Operation (1)

Launch SiteSurvey Dashboard

DEMO

Page 18: Introduction to NBI by Henrik Kaersgaard, Head of Operation (1)

Informed & focused execution

Break-down organisational siloes

Executive buy-in

WebSo

cial M

ediaMobileCloudData

Analytics

✓ ✓

✓ ✓

Sales & MarketingService & SupportPR & CommunicationsInnovation (R&D)Human RessourcesLeadership & Management

3 ambitions for Responding Companies

Page 19: Introduction to NBI by Henrik Kaersgaard, Head of Operation (1)

FAQ

•Data security• Is it the right questions?

Page 20: Introduction to NBI by Henrik Kaersgaard, Head of Operation (1)

TechnologyBusiness ValueOrganisation

Demografi Governance Culture Resources Adoption Intra/inter silo

coordination Barriers and drivers to

investment

Technologies used Platforms and devices Data management Architecture Investment in technology

• Impact of technologies• Business value created• Influence on strategic goals

The NBI Mapping Framework

Page 21: Introduction to NBI by Henrik Kaersgaard, Head of Operation (1)

FAQ

•Data security• Is it the right questions?• Is it the right recommendations?

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Page 23: Introduction to NBI by Henrik Kaersgaard, Head of Operation (1)

FAQ

•Data security• Is it the right questions?• Is it the right recommendations?•How do you get a company get access to the tool?

Page 24: Introduction to NBI by Henrik Kaersgaard, Head of Operation (1)

Only via NBI Partners!

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Page 26: Introduction to NBI by Henrik Kaersgaard, Head of Operation (1)

Why become an NBI Partner?

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Better Marketing (Content for; Publications, Events, PR)

Better Pitching

More Leads(Rebizz & New Bizz)

Better Solutions

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NBI Partner Features:Branded Launch Site with unique url.

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NBI Partner Features:Industry and Cohort statistics

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NBI Partner Features:Respondent list and profile

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NBI Partner Features:Respondent Dashboard*

* If the responding company grants access

Page 34: Introduction to NBI by Henrik Kaersgaard, Head of Operation (1)

NBI PARTNER ECOSYSTEM

NBI

PARTNERSConsultancies

VendorsAssociations

COMPANIES

ACADEMICS

Network/Reach

NBI

COMPANIES

Knowledge

Data

Leads/Member value Marketing contentBetter solutions

Data

Tool & Knowledge

ACADEMICS

Page 35: Introduction to NBI by Henrik Kaersgaard, Head of Operation (1)

Partner FAQ• Hvad så nu, hvor der ikke er meget data til benchmark?

• Spørgsmålene I sig selv giver læring• Italesætter uberørte områder

• Giver jeg ikke mine leads væk?• Kun de anonyme data bliver “givet væk”• Dine leads forbliver dine leads

• Hvor lang tid tager det?• 15 min – Sign-up, send ud• Dagevis - Lave events, whitepapers, m.m.

• Hvorfor bede kunderne svare på spørgsmål om områder, vi ikke leverer på?• Du sætter selv rammen• Kan kaste lys over vigtige afhængigheder til dine projekter

Page 36: Introduction to NBI by Henrik Kaersgaard, Head of Operation (1)

”Det handler ikke om at sælge noget.Det handler om at komme med noget!”

Billedkilde: BT http://www.bt.dk/sites/default/files-dk/node-images/966/4/4966469-blachman.jpg

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