introduction to management
DESCRIPTION
Business Services Support Limited offers online business management training courses. This power point presentation takes you through our introduction for management course for new managers. Visit our site www.businessservicessupport.com and find out more about our servicesTRANSCRIPT
DELIVERED BY:BSS Management ConsultancyProduced: By Sheila Elliott MBA, FCCA, LPNLP
ONLINE MARKETING COURSE FOR BEGINNERS
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WHAT YOU WILL LEARN
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Definition of marketing- its benefits and value preposition
How to research your market and market profiling
Developing your marketing strategies and plan
Selling effectively to your market
The ability to sell yourself and your products/services is one of the greatest skills you can master if you are to be successful inbusiness.
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WHAT IS MARKETING
Identifying the needs of a group of target market and providing invaluable solutions to address them.
A fair and profitable exchange of goods and services between the supplier and the buyer.
Getting the right goods/services from producer to customer at the right time, right place and right price
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RESEARCHING THE MARKET
Research is the key to identifying and mapping target. There are two methodologies:
Desktop Research
Direct Research
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MAPPING YOUR TARGET MARKET
Market segmentation can be done using different profile:
Age of people / business
Location of people/ business
Income bracket of people / business
Size of business – no of employees
Ethnicity or gender
Life style of people or business
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DEVELOPING YOUR MARKETING STRATEGIES & PLAN
Market segmentation can be done using different profile:
Age of people / business
Location of people/ business
Income bracket of people / business
Size of business – no of employees
Ethnicity or gender
Life style of people or business
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SELLING TO YOUR MARKET EFFECTIVELY
People buy to satisfy their needs (remember what you are selling)
Understand the principle of motivation- positive and negative motivation
Understand the selling cycle- prospecting, presenting and follow up
Establish rapport
Put price in the correct context- do not compete on price, compete on the least risk available option
People do not buy until they are aware of their need
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MARKETING STRATEGIES THAT TRANSFORM SALES
Be Outward Focus
Commit to engineer your business
Commit to reviewing what is working and repeat it
Find out strengths and weaknesses of the team and position them to maximise strengths
Systemise what works
Adopt the right mindset
Proactively cultivate a trusted relationship with clients
Love your client more
Put your client needs first
Think solution – what in it for customers
Instigate a formal referral programme
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EXERCISE TO TEST YOUR UNDERSTANDING OF THE CONCEPT
Practice Session
In your learning portal you will find a workbook, templates and examples of marketing strategies/plan to review and consolidate your learning. You are required to think about your own organisation or one you are familiar with to answer this question.
1. Briefly describe or put together a marketing strategy for your organisation.
2. Briefly put together a marketing plan to accomplish the marketing strategy as above.
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CONCLUSIONS
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BUSINESS SERVICES SUPPORT L IMITEDCONTACT DETAILS: INFO@BSSRESPOND ERS.COM
DELIVERED BY:BSS Management ConsultancyProduced: By Sheila Elliott Bsc Econs Hons, MBA, FCCA
Website: http://www.businessservicessupport.com