introduction to magento at ecommerce north east
TRANSCRIPT
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Magento: what is it,and is it for me?
@PeacockCarter
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Who are we?
@PeacockCarter
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Orange!
Author of 4 books on Magento
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We’ve worked with clients including the Scottish Government, University of Edinburgh, University College Dublin, City & Guilds, and more…
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Peacock Carter have worked with Magento since 2008.
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Magento was founded in 2008…
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…the same year Obama was elected!
Image: public domain
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What isMagento?
@PeacockCarter
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“Magento is the eCommercesoftware and platform trusted by the world’s leading brands.”
magento.com
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Feature rich
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Extensible
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Serious ecommerce
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What Magento is not
@PeacockCarter
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A blogging platformModules exist, but are poor!
Most clients use WordPress.
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A silver bullet!Magento won’t solve all of your current issues (out of the box, anyway)Needs to be supported by a strategy for marketing/development
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Who usesMagento?
@PeacockCarter
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www.christianlouboutin.com
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www.nikestore.com.au
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www.harveynichols.com
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www.made.com
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www.janenorman.com
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store.liverpoolfc.com
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www.sodastream.com
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www.mothercare.ie
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Magento features
@PeacockCarter
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Catalogue managementCategoriesProduct typesAdvanced pricing rulesTiered pricing for bulk discountsLayered navigationProduct reviews
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CustomerAccountOrder historyAddress book managementDownloads
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Cart and checkoutOne page checkoutShipping optionsPayment optionsTax ratesEU VAT validation
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Promotion NewsletterUp-sells & cross-sellsCoupon codesCustomer groupsSales reporting
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SEOXML sitemapsMetaAutomatic URL creation
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More!MultisiteMultilingualMulticurrency
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Enterprisevs
Community
@PeacockCarter
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CommunityFree to useComprehensive
EnterpriseAnnual licenseFeatures++
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Enterprise features
@PeacockCarter
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CMS+More developed; page hierarchy tool
Content stagingBranch, merge and launch
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Full Page Cache = faster store!
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Dynamic up-sell/cross-sell rules
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Gift registry
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Store credit
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Return Merchandise Authorisation
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Magento myths
@PeacockCarter
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1. Magento is slow
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1. Magento is slowCaching + Server
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2. Magento is for enterprise
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2. Magento is for enterpriseSmaller businesses use it very
successfully
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3. Magento is hard
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3. Magento is hardKnowledge & training
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Is Magento for you?
@PeacockCarter
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✓ Serious about selling online✓ Comprehensive backend✓ Integration heavy (?)
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✘ Out of the box ecommerce✘ Software as a Service
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Magentofor developers
@PeacockCarter
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Reputation for a steep learning curve
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Reputation for a steep learning curveBetter documentation, better community
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Designers/themersNeat theming frameworkGood responsive base themeWell abstractedFlexibleDocumentation is good, and
getting better
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DevelopersClear, modular approachGood communityHeavily extensible“Mind blowing” systemMagento UDeveloper qualifications
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…but mostly
The annual Magento Imagine conference in Vegas ;)
(+ events in London/Europe)
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Had fun? Learned something?
@PeacockCarter
facebook.com/peacockcarter