Introduction to Landscape Labeling

John Recha24 September 2013Mbeya, Tanzania

What is landscape labeling?

A new marketing mechanism that can provide financial incentives to producers for practicing agriculture, fishing or forestry in ways that help to sustain biodiversity and ecosystem services while improving livelihood security.

A landscape label can encourage consumers who share these values to participate through their purchases and payments in management strategies that help promote a healthy landscape.

Opportunities with landscape labeling●Captures market values for existing social

and ecological assets in the landscape

●Scale up agroecological farming practices to benefit biodiversity conservation and local livelihoods

Opportunities with landscape labeling●Incentive for collaborative production and

marketing

●Incentive to define and mainstream best practices and standards

●Access new regional and export markets

What do we need to learn, discover and develop for landscape labeling to be

effective in Mbeya?