introduction to ku leuven newsroom
DESCRIPTION
An introduction to the Newsroom of KU Leuven by Newsroom Chief Sigrid Somers. Presentation for the EUVIRNA: European Training Network on (+)RNA Virus Replication and Antiviral Drug Development on the 4th February 2014.TRANSCRIPT
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Introduction to KU Leuven NewsroomSigrid Somers - 4 February 2014
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News@KU Leuven
• Until 2010: 3 (of 8) separate cells under ‘communication’ o Campuskrant (newspaper)o Press officeo Internet communication
• Anno 2013: 1 ‘integrated’ newsroom organised under Rectorial Officeso central focus: reporting and
distributing national and international news on research, education, and service to society
o online & offlineo team of 13 people
press
onlineprint
Internet communi
cation
Press office
Campus-krant …
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Newsroom 2014• Reporting, awareness-building and outreach for research,
education, societal engagemento News in the journalistic sense of the word o As objective as possible and non-prejudiced
• honest, clear, transparent• not a ‘good news show’, marketing tool, promotional tool
• Actively stimulating dialogue with internal and external target audienceso Room for opinion and exchange of ideas
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Focus
Different messages and channels for
different target audiences
Balance between print
and digital
Expand international
press outreach
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News• What’s newsworthy?
o That depends on several factors:• Societal impact (target audiences)• Exclusivity• Timing• Link with current events/news of the day• Unexpected event• Proximity/involvement • Location• Emotional dimension • …
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Sources
Policy• Policy decisions (Executive Board, Academic Council, Board of Trustees),
international cooperation agreements, student affairs• …
Education• Enrolment evolution, educational programmes, innovative education
projects and reforms • …
Research• Research results, international publications, doctoral dissertations,
master’s theses, scholarships, clinical studies by University Hospitals Leuven, researchers’ blogs, conferences
• …
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Sources
Societal engagement• Metaforum, columns & op-eds about ‘hot topics’ in the public discourse
(GMOs, euthanasia…)• …
Crisis communication • Scientific misconduct, unexpected termination of a researcher’s contract,
fire in student residence • …
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Students
Staff
EmeritiAlumni
Press
Target audiences: broad & diverse
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Campuskrant
• University newspaper
• News and analysis on scientific research, education, university policy, student life, alumni
• For staff members, emeriti, paying alumni, students, press
• Features:o Beeldige Wetenschap – De Raad – Emeritusevangelie – Leven
na Leuven – Markante alumnus – Boek:delen – Benoemd en Onderscheiden
o Room for opinion: Brief aan de rector, guest columnistso Op-eds are welcome!
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Campuskrant
• Campuskrant in print: 35,000 copies o Alumni: 26,350o Staff: 1,600o Emeriti: 1,600o Via distribution points on
campus: 5,000o External readers (schools,
libraries, journalists, government offices…): 450
o Special edition (May-June): 60,000 copies
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Campuskrant
• Campuskrant via e-mail: 121,413 addresseso Students: 53,322o Staff: 14,855o Alumni: 51,584o External: 1,613 o Press: 139
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Campuskrant
• Also available online: o website: http://nieuws.kuleuven.be/campuskrant
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Campuskrant
• And on the go: o Campuskrant iPad app:
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KU Leuven Focus
• Highlights of the previous academic year o KU Leuven ‘at a glance’o Researcho Awards & recognition o University & society o Charitable giving & fundraisingo Education & student lifeo Integration & association o University Hospitals Leuven
• NL & EN, updated yearly in September
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Website
• http://www.kuleuven.beo Portal site with a strong news
focus• ‘News’ block: with 4 most
recent news articles from the news website
• Right column: ‘In the media: ‘Research’ & ‘Public debate’• Links to online articles, news
clips about KU Leuven
o For (prospective) students, staff, job seekers, alumni, press and gifters
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Website
• http://www.kuleuven.be/english o Portal site with a strong news
focus• ‘News’ block: with 4 most recent
news articles from the news website
• Right column: ‘Education’, ‘Research’ & ‘Meet us abroad’
o For international audience: (prospective) students, staff, job seekers, alumni, press and gifters
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News website
• http://nieuws.kuleuven.be and http://www.kuleuven.be/news o News website with latest articles
on education, research, social engagement, etc.
o For staff, students, alumni, press
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Nieuwsmail• Lastest news,
announcements
• Weekly
• 69,668 addresses o students: 53,322o staff: 14,855o external subscribers: 1,352o press: 139o (coming soon) alumni: 51,584
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English-language e-newsletter• Latest news,
announcements, agenda
• Weekly
• 11,082 addresseso international students: 53,322o non-Belgian staff: 14,855o external subscribers: 463o (coming soon) alumni: 5,000
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Focus Monthly• Selection of top research
research news, socially-relevant topics of interest
• Monthly
• International community, international alumni, embassies, IO foreign universities…
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Policy Bulletin• Overview of policy
decisions of central policymaking bodies of KU Leuven and KU Leuven Association
• Monthly
• Staff, students
• NL & EN
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Press• Daily (NL & EN):
o Press inquiries: the press calls on KU Leuven gladly and often• We provide support and advice to professors, researchers…act as go-between
with the press: press inquiries, participation in societal debate, op-eds…
o Press releases (national and international)o Twitter: used intensively by journalists
• Broad network of journalists o Selection by topic: which journalist for which news?
• Internal database with 800 national contacts • External database with thousands of international contacts• Agreements on exclusivity and embargos as necessary
• E-persoverzicht (press overview) for subscribers:o Daily overview of newspaper articles in cooperation with Mediarguso Strictly individual and available upon request via the Newsroom
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Press
• Media trainingo Radio: Steve Dierckx (VRT)o Television: Wim De Vilder (VRT)o 2 sessions per year, each spread over 2 half-dayso For professors, researchers and other staff seeking advice and
support• Groups always interdisciplinary • Exclusive training tailored to a specific group can also be arranged
o Early bird gets the worm!
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KU Leuven in pictures• Photographer Rob Stevens
o House photographer supplying images for the Newsroom’s news channels
o Available for hire on a per-assignment basis for special events, etc.: www.kuleuven.be/foto
• Photo database: www.kuleuven.be/fotodatabank:o Photos by Rob Stevenso For faculties, departments, research groups…
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News? Share it with us!
Tel.: 016 32 40 08 – 016 32 40 13E-mail: [email protected] | [email protected]
Follow us and join the conversation:
nieuws.kuleuven.be | kuleuven.be/news
fb.com/kuleuven | fb.com/LeuvenUniversity
twitter.com/ku_leuven | twitter.com/LeuvenU
www.kuleuvenblogt.be