introduction to integrated marketing workshop course details
DESCRIPTION
Frying Pan workshop on introduction to INtegrated Marketing cours detailsTRANSCRIPT
INTRODUCTION TO
WORKSHOP INTEGRATEDMARKETING
WHO FRYING PAN ACADEMY IS A TWO YEAR OLD INITIATIVE
THAT IS BASED ON EXPERIENTIAL LEARNING
MORE THAN 100 WORKSHOPS CONDUCTED AT CORPORATE & ACADEMIC LEVELTHE FOCUS IS ON EXPERIENTIAL OR ON JOB BASED OR ON PROJECT BASED LEARNING APPROACH
WHAT
INTRODUCTION TO INTEGRATED MARKETING WORKSHOP GIVES A HOLISTIC VIEW OF HOW TO INCORPORATE DIGITAL INTO TRADITIONAL MARKETING
THE SESSION WILL HAVE A 90 MINUTE CLASSROOM SESSION FOLLOWED BY A 90 MINUTE LIVE WORKSHOP
MODULES
1. INTRODUCTION TO INTEGRATED MARKETING • Strategies in integrated marketing • Aligning business objectives • Case studies
2. INTRODUCTION TO DIGITAL MARKETING • How to measure success • Creating optimised campaigns
3. INTRODUCTION TO SOCIAL MEDIA • What is social media • Increasing traffic Vs Brand awareness • Case studies
4. INTRODUCTION TO ONLINE PR 5. INTRODUCTION TO ANALYTICAL TOOLS 6. INTRODUCTION TO MOBILE MARKETING
• Mobile Apps & domain introduction • Case studies
7. PLANNING A CAMPAIGN 8. CAMPAIGN BRIEF & LIVE TEAM PRESENTATION
• Team works on live project • Presents an integrated plan basis brief
9. INTRODUCTION TO HAPPINESS MARKETING 10.Q&A
