Introduction to Graphic Arts

Major Areas of Specialization in the Graphic Arts Trade

• Printing• Graphic Arts Photography• Folding, Binding, and Finishing• Proofreading• Sales, customer service• Writing, design, and Layout• Desktop publishing• Plate-making

Types of organizations that employ printers

• Commercial printing plants• Universities/Colleges• In-House printing plants• Newspapers• Magazine publishers• Book Publishers• Yearbook Publishers• Greeting Card Publishers• Advertising Agencies• Print Shops

Personal Traits Important for Successful Printers

• Ability to listen and follow instructions well

• Ability to work well with others• Dependability

Skills Important for Successful Printers

• Desire for Perfection• Ability to work without direct

supervision• Accuracy

Advantages of an Occupation in Graphic Arts

• Variety of Challenging Tasks• Open Job Market• Sense of Pride and Satisfaction

Disadvantages of an occupation in graphic arts

• Pressure of work deadlines• Close work confinement• Rigid standards for accuracy• Long hours during peak production

periods• Most good employment

opportunities are confined to metropolitan areas.