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Key conceptsWhat are the 7 key concepts?

M

IG

R

AI

N

Media language

Institution

Genre

Representation

Audience

Ideology

Narrative

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LO

To understand what is expected from section B of theexam

To think about our own consumption as an audience

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Section BAudiences & Institutions

The Film Industry

1 compulsory question 50% of exam

25% of AS

AO1 & AO2 45mins

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AO1

Demonstrate knowledge and understanding ofmedia concepts, contexts and critical debates,using terminology appropriately and with accurateand coherent written expression.

AO2

Applyknowledge and understanding to show how

meanings are created when analysing mediaproducts and evaluating their own practical work.

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What will you be tested on?Through specific case studies candidates should beprepared to demonstrate understanding ofcontemporaryinstitutional processes of:

1.production2.distribution3.marketing4. exchange/exhibition

at a local, national or international level as well as Britishaudiences reception and consumption. There should alsobe some emphasis on the students own experiences ofbeing audiences of film.

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A study of a specific studio or production company

within a contemporary film industry that targets aBritish audience (eg Hollywood, Bollywood, UKfilm), including its patterns of production,distribution, exhibition and consumption by

audiences. This should be accompanied by studyof contemporary film distribution practices(digital cinemas, DVD, HD-DVD, downloads, etc)and their impact upon production, marketing and

consumption.

Make reference to related media where relevant.

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PRODUCTION

buy

DISTRIBUTION

EXHIBITIONmake

market

show

sell

Films are known

as PRODUCTSin the film industrylike a Mars Bar

for the Food IndustryHow does this change

the way Media Studentsanalyse films?

Business

Studies?

Institution Audience

buy

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What is the definition of audience?

The people that a media product isaimed at and consumed by.

Demographics