introduction to fundraising and grants
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Grants 101
Introduction to Fund Raising and Grants
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Part I
Overview of the Non-Profit Sector
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Facts about the Non Profit Sector
• Approx. 1.4 million NPs in the US• $1.6 trillion in revenue yearly• 5% of GDP, 8% of wages/salaries,
10% of all employment in US• About 26% of all Americans
volunteer
(Source: Non Profit Almanac 2008)
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Giving to NP’s in 2009
• Total Giving in 2009 $303.75B• Giving By Source:
– Individuals: $227B 75%– Foundations: $38B 13%– Corporations: $14B 5%– Bequests: $24B 8%
Source: GivingUSA Foundation
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Giving in 2009 by Recipient• Religion $100B 33%• Education $40B 13%• Foundations $31B 10%• Human Services $27B 9%• Public-Society Benefit $22B 8%• Health $22B 7% • Arts/Culture $12B 4%• International $9B 3%• Environment/Animals $6B 2%
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Tax Exempt vs. Tax Deductible
• All NPs are tax-exempt - No taxes on revenue or assets
• Gifts to certain NPs are tax deductible for the giver
• Only gifts to 501c3 NPs are tax deductible
• Gifts to other types of NPs are not tax-deductible
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Sources of Income for NPs
• Individuals• Foundations• Corporations• Government contracts/grants• In-kind gifts • Fees
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Individual Gifts
• Events• Annual gifts• Membership• Major gifts• Planned gifts
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Corporate Support
• Grants from corporate foundationsExample: Verizon Foundation
• Gifts/Donations from companyExample: Sunoco Corporate Giving
• In-kind support• Sponsorship/marketing
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Government Grants
• Actually opposite of philanthropy• Philanthropy means gift with
nothing in return, no quid pro quo• Government contracts with
businesses (FP and NP) to do work it wants done—essentially paying for a service
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Fees/Revenue
• Myth that NPs can’t charge for services/can’t bring in own income
• Fee for service• For profit subsidiaries• Related businesses—thrift stores,
other businesses
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In-Kind Support
• Gifts of items or time• Examples: food drives, toy
collections, used computer equipment, etc.
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Part II
Preparing to Raise Money Through Grants
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For Grants You Will Need:
– clear organization mission– plan with organizational goals and objectives– budget development process– support of Board/Executive Leadership– fundraising plan– way to record/track your plans, work and results– support documents commonly requested by
grantors
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Mission
• What is your mission statement?• One sentence to summarize what
you do and why• “elevator pitch”
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Work Plan and Leadership Support• What will your organization accomplish
this year? Next year?• How will accomplish these things?• How are your organizational plans and
budgets created? • Does leadership support these plans?
How do you know?• Does leadership support grant
fundraising? • Is leadership willing to commit time and
resources to grant fundraising?
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Fundraising Plans
• Create program plans• Develop budgets• Set fundraising goal• Involve all types of funding• Set goals for funding streams• Create action plans for each
funding area
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“Ideal” FR PlanGoal of $100K
IDEAL Sample FR Plan
Overall goal: $100K
Funding Area GoalIndividual Gifts
Annual Gifts 20,000Major Gifts 30,000
Events 25,000
Fdn/Corp grants 15,000
Fees 10,000
TOTAL 100,000
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More Common RealityMORE COMMON FR REALITY
Overall Goal $100K
Funding Area GoalIndividual Gifts
Annual Gifts 10,000Major Gifts 20,000
Events 15,000
Fdn/Corp grants 55,000
Fees
TOTAL 100,000
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Plans for Each Funding Stream
• How will you get $10K in individual gifts? • How will you get $20K in major gifts?• What events will you have to raise your
$15K• How many grants will you write for your
$55K in grant funding?
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Tracking
• Records for internal and accounting purposes
• Thank and communicate with grantors
• Report and reconcile grants on time• Many options—spreadsheets,
custom database, software
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Documentation
• 501c3 letter• 990 tax returns• Audits for past 2 years• List of Board Members • Overall organization budget• List of largest funders/grants
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Thank you!
To learn more about the grant seeking process, view the next
slidecast, “Elements of a Proposal”