introduction to e-commerce - business model canvas
DESCRIPTION
Supplementary Resource for Introduction to E-Commerce Course in University of the Philippines Open UniversityTRANSCRIPT
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I N T R O D U T I O N T O E - C O M M E R C E
U N I V E R S I T Y O F T H E P H I L I P P I N E S
O P E N U N I V E R S I T Y F A C U L T Y O F M A N A G E M E N T A N D D E V E L O P M E N T S T U D I E S
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RM Nisperos Course Instructor Introduction to E-Commerce
University of the Philippines Open University
HELLO!
http://rmnisperos.com
facebook.com/RMnisperoswebsite
@RMnisperos
+RMnisperos
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Business Model?
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“A business model describes the
rationale of how an organization
creates, delivers and captures value.” ~A. Osterwalder
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Business Model
Canvas?
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t A TOOL TO CREATE BUSINESS MODELS
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YES, YOU CAN!
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EASILY ANALYZE, UPDATE AND ITERATE
BUSINESS MODELS IN ONE PAGE!
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Building
Blocks 9 Business Model Canvas
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CUSTOMER SEGMENTS
WHO DO YOU SERVE?
Detailed description of target customer profile
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VALUE PROPOSITION
WHAT PROBLEM DO YOU SOLVE AND WHAT NEED DO YOU ADDRESS?
Does your offer promise enough added value to motivate your customer to pull out their credit card?
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CHANNELS
HOW DO DELIVER VALUE TO YOUR CUSTOMERS?
Physical or Virtual
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CUSTOMER RELATIONSHIP
WHAT TYPE OF RELATIONSHIP WILL YOU HAVE WITH YOUR CUSTOMERS?
Personal? Transactional? Retentive?
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Product Market Fit!
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“The right product at the right
time for a market that is
searching for a solution to a
problem or need”
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REVENUE STREAMS
HOW DO YOU GET PAID?
REVENUE MODELS: Retail, Transactional, Freemium, Advertising, Auction, Licensing, Subscription
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KEY RESOURCES
WHAT RESOURCE IS THE MOST ESSENTIAL THAT WHEN ABSENT
WILL UNDERPIN YOUR BUSINESS? Most critical asset for business to be successful
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KEY ACTIVITIES
WHAT ACTIVITIES YOU NEED TO DO WELL TO BE SUCCESSFUL?
Core process or activities to differentiate from competition
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KEY PARTNERS
WHICH PARTNERS/SUPPLIERS YOU NEED TO FURTHER IMPROVE YOUR
MODEL? Who do you need to rely on to accelerate growth
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COST STRUCTURE
WHAT ARE THE COST STRUCTURES TO OPERATE THE MODEL?
Which key resource and activity drive your costs
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RECAP
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RECAP
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The Business Model
Canvas can be used for
team brainstorming
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Change just 1 building block and your
business model totally changes!
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The Business Model
Canvas can easily get
your team onboard!
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A powerful tool in 1 page!
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EXAMPLES EXAMPLES
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DeMOLAY.PH: E-Commerce
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Beyond
the
Business Model Canvas
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STRATEGY
VISION
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STRATEGY
VISION
Product
Market
Fit
Transition
to Growth
Growth
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Generic Strategies?
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COST LEADERSHIP (lowest price)
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DIFFERENTIATION (unique)
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Business Model Canvas Strategies?
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Business Model Canvas Execution?
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You need to validate your model assumptions
and strategies with REAL customers using the
Lean Startup Methodology
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IDEA for
providing
solution to a
problem or
need
Assessment
of Internal
and External
Environment
using SWOT
Analysis
Business
Model
Canvas
based on the
IDEA and
SWOT
Lean
Startup: Validate your
business model
assumptions and
strategies.
PIVOT!
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• Focus on cash flows and chase milestones
• Focus on key foundational pieces and build it up
• Review every feedback you get from customers
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RM Nisperos Course Instructor Introduction to E-Commerce
University of the Philippines Open University
THANKS!
http://rmnisperos.com
facebook.com/RMnisperoswebsite
@RMnisperos
+RMnisperos