introduction to data governance and stewardship by brett stineman
TRANSCRIPT
Introduction to Data Governance and StewardshipSalesforce World Tour, BostonApril 2016Brett Stineman, Product Marketing Dir., [email protected]
@jbstineman
Why is data important?
40% of business initiativesdue to poor
data quality
Source: Gartner, Inc.
Why is data important?
40% of business initiativesdue to poor
data quality
Source: Gartner, Inc.
Marketing ROI
ChurnGrowth Sales Cycles
Margins / Profitability
Customer Satisfaction
Defining the terms
GOVERNANCE STEWARDSHIP
3 Steps to Governance & Stewardship
Assess your current state
1.
Develop your plan
2. Implement your plan3.
QUANTITATIVE
QUALITATIVE
+
Assess your current stateWho is using the data?What is the data quality?How is data being created, changed?How is the data being used?Which data is being used?What are the business needs?
Develop your planSECTIONS:Data DefinitionsQuality StandardsRoles and OwnershipSecurity and PermissionsQuality Control
Remember the 80/20 ruleFocus on the data that has the highest business value
Expand the plan over time
Implement your planSYSTEMS
PROCESSESPEOPLE Share stewardship
across depts, roles Tools to assist with
data entry
Keep them flexible
Learn and adapt
Automate data enrichment Track progress
• Data health ratings • Field level details • Match rate and where
to improveVisit appexchange.salesforce.com search:
Data.com
Download the e-book:www.salesforce.com/data
(under Resources)
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