introduction to corporate social responsibility corporate social responsibility also known as...

8/2/2019 Introduction to Corporate Social Responsibility Corporate Social Responsibility Also Known as Corporate Responsibility

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Introduction to Corporate Social Responsibility Corporate social responsibility also known as corporate responsibility ,corporate citizenship, responsible business , sustainable business and corporate social performance which is in theform of corporate self regulation integrated into a business model.

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Corporate Social responsibility is inclusion of public interest into Corporate decision making and honoring triple :

People , Planet , Profit. Corporate Social Responsibility is how a company should conduct their business in a waywhich is ethical.

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Corporate Social Responsibility is a form of strategic management which would encourage the organization to scanand think laterally about its relationship , which will contribute for long term in changing world. Corporate SocialResponsibility is a forwarded action which flows companys vision and mission as a part of companys everydayactions.

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Corporate Social Responsibility is being aware of and bringing about change to working practices to eradicateexploitation and promote fairness and safety . Corporate Social Responsibility is that which company gives backsometimes to the community locally and internationally purchasing on a ethical basis .

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Concept were by company integrate social and environment concerns in their business operation and in theirinteraction with stakeholders.

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Definition of Corporate Social Responsibility.

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Definition of Corporate Social Responsibility Corporate Social Responsibility acts as a voluntary action that businesscan take, over and above compliance with minimum legal requirement to address both its own competitive interestsand the of wider society.

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Corporate Social Responsibility acts as a umbrella term for variety of views and practices all of which recognize thefollowing: A) That company have a responsibility for their impact on the society and its natural environmentsometimes beyond legal compliance liability of individuals.

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B) That company have a responsibility for the behavior of others with whom they do business. C) That businessneeds to manage its relationship with wider society whether for reasons of commercial viability or to add value tosociety.

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Corporate Social Responsibility is a commitment to improve community well- being through discretionary businesspractices and corporate resources. Corporate Social Responsibility means company conduct their business in a waywhich is ethical , means taking account of their impact socially , environmentally , economically in terms of humanrights.

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Scope of Corporate Social Responsibility

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SCOPE OF CSR.

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Scope of Corporate Social Responsibility Environment. Community. Suppliers. Health and safety. Work force .Human rights. Standards of business conduct.

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Types of Corporate Social Responsibility.


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Types of Corporate Social Responsibility Cause related marketing. Cause promotion. Socially responsible businesspractice. Community volunteering . Corporate philanthropy. Corporate social marketing.

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Perspective of Corporate Social Responsibility.

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Main Perspective of Corporate Social Responsibility Effective Perspective. Social Perspective.

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Codes of Corporate Social Responsibility.

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Corporate Social Responsibility Codes External Internal Feature of Corporate Social Responsibility Codes Whetherthey are mandatory or advisory in nature. Mechanisms put in peace to monitor implementation or whether they areinstigated by management alone or negotiated with trade unions or employee representative.

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Structural characteristics of Corporate Social Responsibility

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Corporate Social Responsibility Codes are shaped under structural characteristics which include : Sector. CompanySize. Nationality. Key aspect of HR function.

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Codes of Corporate Social Responsibility Arises.

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Corporate Social Responsibility Codes Tend to Arise From Ethical. Punitive. Economic consideration.

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Codes to be Effective for Corporate Social Responsibility

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Corporate Social Responsibility Codes to be effective : For the effective in times when the weight of advance publicopinion is less influential , institutional supports in the form of labor law enforcement , procedures for skill

enhancement, will be necessary.

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Codes Enforced for Corporate Social Responsibility.

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Corporate Social Responsibility Codes might be enforced Basic labor rights. core labor standards.

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Codes appear to the be a principal way in which multinational company seek to achieve a degree of consistencyacross their operations and a degree of legitimacy in their external environment. The Corporate Social Responsibilitycode of conduct about the labor content was 16 % in British 11 % in German Multinational companies.

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Reviews on Corporate Social Responsibility

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Reviews related on the issue of Corporate Social Responsibility are : Scale of literature. Aspects and approach.Findings and conclusion. There are very limited evidence as to corporate social responsibility used multinationalcompany and that the country of origin also effect the character of the course.

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Corporate Social Responsibility agreements can be Mandatory. Advisory.

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Aspects and Status of Corporate Social Responsibility.

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Corporate Social Responsibility Aspects Covered with code. Codes with international. Code restricted to thecompany. Status of the codes Mandatory . Advisory. Mandatory in some parts.

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WHY Corporate Social Responsibility.

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Why Corporate Social Responsibility ? IT IMPROVES FINANCIAL PERFORMANCE. REDUCES OPERATING COST/ LICENCE OPERATE. ENHANCE BRAND IMAGE AND REPITATION . INCREASES AND CUSTOMER LOYALTY /BRAND DIFFERENTATION . OPEN VIEW OF COMPANIES ACTIVITIES. HELPS IN RISK MANAGEMENT . TOINCREASE COMPETITIVE ADVANTAGE , PROFIT.

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How to Implement Corporate Social Responsibility in Your Company.

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MEETING OF BOARD OF DIRECTORS IN IMPLEMENTING CSR.

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How to Implement Corporate Social Responsibility in Your Company Every company must clearly define its owncorporate social responsibility philosophy an objectives stating which issues it intends working on or contributing.Every must spend a minimum of 0.2 % its annual income in corporate social responsibility activities and not by theprofit of the company.

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Education / Training Available for Corporate Social Responsibility.

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Education / Training Available for Corporate Social Responsibility. Business schools. Universities. Independenttraining provides.

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Skills for Corporate Social Responsibility.

Slide 45:Skills Required for Corporate Social Responsibility Role. Business skills. People skills. Technical skills.Understanding society. Building capacity. Questioning business usual. Stakeholder relationships. Strategic view.Harnessing diversity.

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Todays Corporate Social Responsibility.

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Corporate Social Responsibility Today. Today beyond traditional philanthropy. Part of mainstream business thinking.How a company understands and a addresses its total impact on society and the environment .

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Activities of Corporate Social Responsibility.

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PURE AND SAFE WATER PURE AND SAFE WATER

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PROPER GUILDENCE AND FAMILY PLANING.

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HELPING TRIBAL PEOPLE.

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CREATING RALLIES IN PROTECTING PEOPLE FROM DISEASE.

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DEVELOPMENT OF INFRASTRUCTURE.

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IMPARTING EDUCATION AND BUILDING SCHOOLS.

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BUILDING HOSPITALS AND PROVIDING MEDICAL CARE .

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SUPPORTING PEOPLE EFFECTED BY AIDS / HIV.

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HOME - BASED COUNSELLING EFFECTED BY DISEASE.

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CLEAN ENVIRONMENT.

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Activities Under Corporate Social Responsibility Growth care for environment. Growth is thinking beyond business.

Growth is social responsibility and community development. Education i.e. Schooling. Strengthening. Skilldevelopment.

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Empowerment weaker section. Women and youth empowerment. Infrastructure. Use of core competence. Eradicatepoverty and hunger. Reduce child morality. Community vitality. Right to workers.

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Consumers Protection. Financial Services. Art and Culture. Scholarship. Disaster Management. Vocational TrainingCentre. Building Hospitals. Develop a global partnership for development. Sustainable development. Maintaining andsupporting social causes.

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Eradicate extreme poverty hunger. Reduce child mortality. Improve maternal health. Combat HIV / AIDS otherdiseases. Community vitality. Science Education. Right to workers. Access to testing and treatment.

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But through Corporate Social Responsibility activities we can rang economic and tax benefits as 47% , Corporatereputation 45 % competitive advantage 30 %. Survey says most admired company for Corporate SocialResponsibility. Tata Motors. Tata steel and globally Nielsen RIL on top.

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Companies and Activities Regarding Corporate Social Responsibility.

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MAHINDRA AND MAHINDRA Mahindra groups define Corporate Social Responsibility making socially responsibleproducts , engaging in socially employee relation and making commitment to the community around us . IT WASFORMED WITH INTENTION / OBJECTIVE TO PROMOTE EDUCATION , THROUGH MAINLY WITHSCHOLARSHIP .

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IT REACHES TO THE UNPRIVILEGED CHILDREN ESPECIALLY IN RURAL AREA . IT WORKS TO THE VISIONTO TRANSFORMS THE LIVES IN PEOPLE IN INDIA , THROUGH EDUCATION FINANCIAL ASSISTANCE ANDRECOGNITION TO THEN , ACROSS AGE GROUPS AND ACROSS INCOME STRATA.

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ACTIVITIES OF MAHINDRA AND MAHINDRA EDUCATION . FINANCIAL SUPPORT. RECOGNITION TO RURALPEOPLE. EMPOWERMENT OF C HILDREN.

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SATYAM COMPUTER SERVICE LTD. IT AIMS AT TRANSFORMING AND SUPPORTING AND STRENGTHINGTHE VULNERABLE AND UNPRIVILEGED SECTIONS IN URBAN INDIA. ACTIVITIES OF SATYAM COMPUTERSERVICE LTD. EMPOWERMENT OF WOMEN AND UNPRIVILEGED. PROBLEM OF ILLITERACY.

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ANAND CORPORATE SERVICE LTD. AIMS : ANAND CO. SERVICES IS A FIRM THAT VIEW CORPORATEGOALS MUST BE ALIGNED WITH A LARGER SOCIETAL GOALS. IT AIMS AT COMMUNITY DEVELOPMENT.

THE LONG TERM GOALS OF ANANDS TOWARDS CORPORATE SOCIAL RESPONSIBILITY IS TOIMPLEMENT CONCEPTS OF ZERO TOLERANCE ZONE FOR CHILD LABOR. .

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ACTIVITIES OF ANAND COMPANY : HEALTH. EDUCATION. NATURAL RESOURCE MANAGEMENT AND LIFESKILLS . WELL BEING OF HUMANS.

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APTECH LIMITED AIMS: APTECH LTD. , IS A LEADING EDUCATION PLAYER WITH A GLOBAL PRESENCE . ITPLAYS ROLE IN ENCOURAGING AND FASTERING EDUCATION THOUGHOUT THE COUNTRY .

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IT IS IN ASSOCIATION WITH NGOS WHICH PROVIDE TRAINING AND AWARNESS CAMPS FORUNPRIVILEGED. THE APTECH COMPANY STRONGLY BELIEVES , AND SUPPORT SOCIAL FABRIC , BASICEDUCATION AMONG UNDERPRIVILEGED.

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ACTIVITIES OF APTECH LTD. PROMOTING CHILD EDUCATION. AWARNESS TRAINING CAMPS.SUPPORTING SOCIAL FABRIC. ENVIROMENTALLY PROTECTION.

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AVON CYCLE LIMITED AIMS : THE AVON CAME UP WITH THE IDEA OF HOPE GIVES WAY TO DESPAIR.RESENTLY THE HOSPITAL HAS TOOK THE SOCIAL RESPONSIBILITY IN REMOVING THE CONCEPT OFSONS ONLY TO END BY BRINGING THE CONCEPT OF CELEBRATE FEMALE CHILD.

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ACTIVITIES OF AVON CYCLE LTD. HOSPITALS. ENVIRONMENTAL PROTECTION.

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CISCO SYSTEM LIMITED AIMS : CISCO IS ABOUT STRONG BUILDING AND PRODUCTIVE GLOBAL

COMMUNITIES IN WHICH EVERY INDIVIDUALS HAS MEANS TO LIVE , OPPRTUNITY TO LEARN , CHANCE TOGIVE BACK . EDUCATION IS THE TOP PRIORITY AS THEY BELIEVE IT IS A KEY OF PROSPERITY ANDOPPORTUNITY..

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ACTIVITIES OF CISCO LTD : IT PROMOTE A CULTURE OF CHARITABLE GIVING. PROVIDE SCHOOLS ,EDUCATION. COMMUNITY DEVELOPMENT.

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ICICI BANK LIMITED MISSION. IT WORK WITH A MISSION TO BUILD THE CAPACITIES OF THE POOREST OFPOOR TO PARTICIPATE IN THE LARGER ECONOMY ICICI BANK BELIEVES THAT IT CAN BUILD THECAPACITIES OF INDIAS POOR TO PARTICIPATE IN LARGER SOCIAL ECONOMIC PROCESSES , WHICHWOULD THEREBY SPUR THE DEVELOPMENT OF COUNTRY.

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ACTIVITIES OF ICICI BANK : IT BREAKS THE INTERGENERATIONAL CYCLE OF POOR HEALTH , NUTRITION.ENCURE ESSENTIAL CHILDHOOD EDUCATION , SCHOOLING. FINANCIAL SERVICES.

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INFOSYS TECHNOLOGIES LIMITED AIMS : INFOSYS ACTIVELY INVOLVED IN COMMUNITY DEVELOPMENTPROGRAMMES . THEY HAVE SET UP AND EXAMPLE IN THE AREA OF CORPORATE CITIZENSHIP ANDINVOLVED ITSELF IN KEY NATIONAL BODIES.

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ACTIVITIES OF INFOSYS LTD . RESEARCH AND EDUCATION. WEL-FARE ACTIVITIES. HEALTHCARE.EDUCATION. ART AND CULTURE.

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ITC LIMITED IT HAS PARTNERED THE INDIAN FARMER SINCE A CENTURY IT HAS ELEVATED ITSPARTENERSHIP TO NEW PASADIGM BY LEVERAGING INFORMATION TECHNOLOGY. IT HAS IMBMRACED AHOST IN SIGNIFICANTLY WIDENING BE FARMER BY GIVING AWARENESS.

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ACTIVITIES OF ITC LTD. : HELPING TRIBALS. IRRIGATION DEVELOPMENT. EMPOWERING RURAL WOMENINFRASTRUCTURE DEVELOPMENT. BUILDING SCHOOLS.

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TATA CONSULTANCY SERVICES AIMS. IT WORKS WITH THE MAIN AIM OF ADDRESSING THE PROBLEM OFILLITERACY. ACTIVITIES. EMPOWERMENT OF RURAL PEOPLE. PROVIDING EDUCATION.

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DALMIC CEMENT (BHARAT) LIMITED. AIMS : IT WORKS TO PROVIDE WATER TANKS / DEEP BOREWELLS TOSTORE WATER AND PLANTING TREES ACROSS THE DALMIC CEMENT FACTORY TO IMPROVE THEECOLOGY IN THE AREA. ACTIVITIES. PROVIDE WITH WATER / BASIC AMENITIES, ENVIRONMENTALPROTECTION.

Slide 86:DCM SHRIRAM CONSOLIDATED LTD AIMS : IT WORKS FOR UPLIFTMENT OF YOUTH, WOMEN, EDUCATION.ACTIVITIES : PROVINDING AMBULANCE. FAMILY PLANING . MEDIACAL CARE . SCHOOLS , EDUCATION.SCHOLARSHIP. INFRASTRUCTURE.

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GOODEARTH EDUCATION FOUNDATION OBJECTIVE. ITS MAIN OBJECTIVE IS TO INCLUDE EQUALOPPORTUNITIES AND PRE-PRIMARY EDUCATION TO ALL CHILDREN, QUALITY OF EDUCATION BYENSURING THAT IT IS RELEVANT , EFFECTIVE AND ACTIVITY BASED. ACTIVITIES. PROVIDE EDUCATION.ENVIRONMENTAL PROTECTION. EQUAL RIGHT TRAINING CAMPS.

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HINDUSTAN CONSTRUCTION COMPANY AIMS IT PLAYS ACTIVE ROLE IN THE FIELD OF HEALTH ,EDUCATION , DISASTER MANAGEMENT. ACTIVITIES. HEALTH CARE. PROVIDE EDUCATION.ENVIRONMENTAL PROTECTION.

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INDIA ALUMINIUM COMPANY LIMITED AIMS : IT WORKS FOR WOMENS EMPOWERMENT. ACTIVITIES .ENVIRONMENTAL PROTECTION. COMMUNITY DEVELOPMENT.

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LARSEN AND TOUBRO (L & T ) Limited AIMS : EMPOWERMENT OF RURAL SECTION ACTIVITIES : IT HASHELPED IN BASIC TRAINING : FORMWORKS. CARPENTRY. ELECTRICAL WIRE WORK. EMPOWERMENT OFRURAL PEOPLE.

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HERO HONDA MOTORS LIMITED AIMS : IT TAKES CONSIDERABLE PRIDE IN ITS STAKEHOLDERSRELATIONSHIP A ESPECIALLY ONES IN DEVELOPED GRASSROOTS. IT HAS MANAGED TO BRING UPECONOMICALLY ,SOCIALLY, BACKGROUND REGION.

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ACTIVITIES OF HERO HONDA MOTORS LTD : CLEAN WATER. PRIMARY SCHOOL. SPORTS COMPLEX.VOCATIONAL TRAINING CENTRE. ADULT LITERACY. COMMUNITY DEVELOPMENT.

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LUPIN LTD. AIMS : IT FOCUS ON LESS PRIVILEGED SETIONS OF OUR SOCIETY. IT ACTS AS A CATALYSTAND AS OBSERVER OF SELF - ENVOLVING, SELF -SUSTAINING , SPECTACULAR TRANSFORMATION. ITHAS BECOME THE PROACTIVE PARTNER IN NATION BUILDING.

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ACTIVITIES OF LUPIN LTD. DEVELOPMENT OF POVERTY. EMPOWERMENT OF WOMEN. SOCIALDEVELOPMENT. ECONOMIC DEVELOPMENT. INFRASTRUCTURE. FUNDING. EDUCATION.

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BAJAJ ELECTICAL LIMITED AIMS : EMPOWERMENT OF YOUTH , WOMEN , CHILDREN.

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ACTIVITIES BAJAJ ELECTRICAL LTD. : CONSTRUCTIVE WORKERS FOR NATIONAL CAUSE. CHARITABLETRUST. CATALYST FOR RURAL DEVELOPMENT. COMMUNITY DEVELOPMENT. EDUCATION . MEMORIALTRUST. CONSUMER PROTECTION. ELIMINATING POVERTY.

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VIDEOCON INDUSTRIES LTD. AIMS : IT SUPPORTS MATERIAL , MASS PASSION. ACTIVITIES. HOSPITALS.SCHOOLS. CHARITABLE TRUST. SPORTS . SPONORSHIP. ENERGY CONSERVATION.

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Corporate Social Responsibility In Multinational Company.

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Corporate Social Responsibility in Multinational Company According to Multinational Companies CSR is a mixture ofMonitoring , Managing , Controlling, accomplishing the ethics and Social Responsibility

Slide 100:The study in UK states 85 % code are Mandatory ,14 % code are advisory nature. Corporate Social ResponsibilityCodes are negotiated amongst multinational companies based in continental Europe than US and UK.

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Industrial Sector. Manufacturing. Service. Other Production. 4. Corporate Social Responsibility Codes are widespreadin manufacturing than service sector company.

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Corporate Social Responsibility In Europe.

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Corporate Social Responsibility In Europe. Corporate Social Responsibility is dynamic concept It can be parented in 2standard economic variables i.e. Size and Sector on Corporate side and variables (sociocultural) on country side.

Slide 104:Guidelines of European Level. Lay down a single framework and of standards and criteria that company shouldfollow. Promote Global Responsibility. Annual report of Corporate Social Responsibility activities. Set in quality andtransparency in Production chain.

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Objectives in Europe regarding Corporate Social Responsibility. Its mission is to help company achieve profitability ,sustainable growth and human progress and providing online publication , best practiced information , tool kits.Providing managers with print and online publication. Provide manger with learning , benchmarking , capacity buildingopportunities.

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Principles in Europe regarding Corporate Social Responsibility. Conduct business responsibly by contributing to theeconomic health , sustainable development of the communities in which they operate. Offering employees healthy ,safe working condition , good communication, equal opportunity for employment and development. Bring and operatefor highest standards in business ethics.

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Corporate Social Responsibility In China.

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Corporate Social Responsibility In china Origin : The main idea for Corporate Social Responsibility came when theirwas an opportunity to increase the market share and desire to mitigate risk of operation in Global economy.

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What is Corporate Social Responsibility in China. It is a typical break down of community outreach, environmentalhealth , safety and environmental protection.

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ACTIVITIES IN CHINA COMMUNITY OUT REACH . ENVIRONMENT HEALTH AND SAFETY. EDUCATION.COMMUNITY DEVELOPMENT.

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