introduction to baosteel - nerds of steel - the steel industry
TRANSCRIPT
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Introduction To Baosteel
18-JAN-2007Baosteel America Inc.
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Contents
1.11.1 IntroductionIntroduction toto BaosteelBaosteel
1.2 Introduction to BAI
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COMPANY HISTORY
JUNE 1991-COMPLETION&ONSTREAM
OF THE2ND PROJECT
JUNE 1991-COMPLETION&ONSTREAM
OF THE2ND PROJECT
SEP., 1985-COMPLETION& ONSTREAM
OF THE1ST PROJECT.
SEP., 1985-COMPLETION& ONSTREAM
OF THE1ST PROJECT.
DEC., 1978-STARTING
CONSTRUCTION
DEC., 1978-STARTING
CONSTRUCTION
APR., 2005-LISTINGBAOSTEEL
AS A WHOLE
APR., 2005-LISTINGBAOSTEEL
AS A WHOLE
DEC., 2000-GOING PUBLIC
AT SHANG-HAI STOCK EXCHANGE
DEC., 2000-GOING PUBLIC
AT SHANG-HAI STOCK EXCHANGE
DEC., 2000-COMPLETION& ONSTREAM
OF THE3RD PROJECT
DEC., 2000-COMPLETION& ONSTREAM
OF THE3RD PROJECT
FEB., 2000-ESTABLISH-ING BAOSHANIRON & STEEL
CO., LTD
FEB., 2000-ESTABLISH-ING BAOSHANIRON & STEEL
CO., LTD
NOV., 1998-SETTING UPSHANGHAIBAOSTEEL
GROUP CORP.
NOV., 1998-SETTING UPSHANGHAIBAOSTEEL
GROUP CORP.
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BAOSTEELFACILITIES
Beijing
Shanghai
Lu Bao Pipe Steel Co.
Nantong BaoriSteel Wire Co.
Meishan Iron & Steel Co., Ltd
Ningbo BaoxinStainless Steel
Co., Ltd
•Baosteel Branch•Stainless Steel Branch•Special Steel Branch
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22.73
16.08
13.0411.9
10.46 10.44 10.42 10.34 9.658.45
宝钢 唐钢 武钢 鞍钢 沙钢 首钢 济钢 莱钢 马钢 华菱
In 2000, Baosteel merged with Shanghai No.1 steel, Shanghai No.2 steel, Shanghai No.3 steel, Shanghai No.5 steel, as well as Meishan steel in Jiangshu province, and invested Baoxin steel in Zhejian province. So Baosteel became the largest and most modernized iron & steel company in China, with the capacity of 23 million tons.
In 2005, Baosteel was incorporated in the “Global 500” and ranked at No.296, 13 positions up compared to 2004.
Aboutus
Top 10 Steelmakers in China 2005
(M mt)
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World Top 10 Steelmakers
in 2005
2005 Rank
Company Steel Yield (M mt)
1* Mittal 622 Arcelor 583 Nippon steel 344 Posco 335 JFE 306 Baosteel 237 Corus 228 USS 219 NUCOR 2110 ThyssenKrupp 20
About us
* Mittal have merged with Arcelor and becomeArcelor Mittal in 2006, with a capacity 120 Mt/a.
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18.8
22.72
20.02
13.94
9.418.61
8.258.28
99 2000 01 02 03 04 05 06(1-10)
Baosteel Steel Yield
(M mt)
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Operation Performance
5 160728
315 131 443 537 8871,667
2,753 2,7952,257
1341,064
2,805
5,464
8,662 8,622 8,9969,839
15,243
20,899
22,300
18,604
85 91 94 98 99 2000 01 02 03 04 05 06(1-10)
Gross Profit,Million $ Sales Revenue,Million $
* Exchange Rate: 1$=7.9 RMB
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The mission of Baosteel
By the year 2010
Build Baosteel into a leading steel producer in the world.
Contribute high-value products and services to the society.
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管理体系Certifications and quality assurance
1985Introduction of through-going management system1992-1993 Product certification1994ISO9001/9002 quality management system
certification, and API certification1995Complete certification according to ISO90011998Fulfillment of all 2nd phase project certification and
ISO14001 certification1999QS9000 certification of automotive sheet system2001Fulfillment of QS9000 certification of 3rd phase
1550mm cold rolling mill2002Fulfillment of certification for upgrading ISO2000
version 2003Complete introduction of ISO/TS16949 certification2004Carrying out certification of IMS and OHSAS
certification of1800mm cold rolling mill2005 Complete fulfillment of ISO/TS16949 certification
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Corporate Corporate organizationorganization
Baoshan Iron & Steel Co., Ltd.
Meishan Co.
BNA Automotive
Steel Sheets Co.Ningbo Baoxin
Baosight
Overseas Subsidiaries
Other subsidiaries
Trade Branch
Chemical Branch
Baoshan Branch
Stainless Steel Branch
Special Steel Branch
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Corporate Corporate organizationorganization
Baosteel Japan
Overseas subsidiaries
Baosteel Australia(joint venture with BHP)
Baosteel Brazil(Join venture with CVRD)
Baosteel Hongkong
Baosteel Transpotation
Baosteel Singapore
Baosteel Europe
Baosteel America
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Improve career development design for employees and implement all-round talent development plan;
Dispatch employees to famous schools at home or abroad for further education;
Evaluate chief engineers, managerial engineers and researchers;……
人力资源Human resource
Employee number:38,875
By the end of 2005
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Employees:515
Percentage of Researcher:61%
Doctor Degree holders:88
Master Degree holders:154
R &D
foreigners:3
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Environment protection
Target: ecological garden plant
Input in environment protection: totaled 54.94 billion $ plus over years, 5% of the total construction investments.
Greenbelt proportion: 42.5%
Since 2004, Baosteel issued Environment Report to the public.
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★
★
Hot Rolled Pickled Oiled
★
★
★
Long Product
★
★
★
Pipes
Lubao
NantongBaori
★NingboBaoxin
★★★Meishan
★★Special Steel
Branch
★★★Stainless Steel
Branch
★★★★BaoshanBranch
Alloy Steel
Stainless Steel
Coated Prod-ucts
Cold Rolled
Products
PlateHot Rolled
Products
Products Range
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10%
21%
15%24%
5%
8%
11%4%
plate
hot rolled
cold rolled
coated
stainlesssteel
pipe
longproducts
hot rolledpickled &il d
Products Mix
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(unit:MillionTons/Y)Products Capacity
2.1Stainless steel1.45Pipe 1.05Wire rod products0.6Tinplate 0.67Color-coated products0.6Electrical steel0.5Electro-galvanized products1.29Hot-dipped galvanized products2.8Cold rolled products0.75Hot rolled pickled and oiled1.4Heavy plate 7.31Hot rolled products
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The products have entered over 40 countries, covering such industries as automobile, pipeline transportation, oil exploration. Products are also widely accepted by many world renowned auto and appliance companies such as Fiat, Carrier, Electrolux, Whirlpool. In 2006, Baosteel exported 300 Mmt,about 15% of its total products.
境外市场Overseasmarket
40%
20%
15%
25%
2006
East AsiaSoutheast AsiaAmericaEurope&Africa
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1.1 Introduction to Baosteel
1.21.2 IntroductionIntroduction toto BAIBAI
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Main Business
Purchase of steel products directly from Baosteel for sale to the various steel trading houses, distributors and end-users both in the United States and in North and South America
Purchase of raw materials such as scraps from suppliers in the United States for export to China
Purchase of complete sets of equipment, plants, single piece of equipment, material resources as well as parts and devices mainly related to steel mills from various suppliers and manufacturers in the United States for export to Baosteel or its affiliates in China
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Organization Structure of BAI
President
FinancialDept.
Iron & SteelDept.
Raw MaterialBusiness.
Equipment &spare Parts Dept.
HoustonOff.
DetroitOff.
LAOff.
CanadaOff.
BrazilOff.
ShanghaiOff.
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Expending of BAI’Office
Date of Found city Main Business
Head quarter 1996 - 04 Hackensack, NJ General management, Finance management,Logistics management, wire & bar sale,etc
Houston Off. 2000-05 Houston, TX Mainly answer for pipe and tubing business inAmericas
Detroit Off. 2004-04 Detroit, MI Mainly answer for CR products to Automotive &Appliance
Canada Off. 2004-11 Ontario, Canada Mainly answer for special steel and HR productbusiness in Canada, Scrap & Slab purchase
LA Off. 2005-10 Los Angeles, CA Mainly for stainless steel & special steelbusiness in America
Brazil Off. 2007 Rio, Brazil Mainly answer for steel products sale and slabpurchase in South Americas
Shanghai Off. 1998-02 Shanghai, ChinaInternuncial center and document transfercenter in Shanghai, and also answer for somebusiness in China
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1 Shanghai off. 2 Houston off. 3 Detroit off.
4 Canada off. 5 LA off. 6 Brazil off.
Branch Distribution of BAI
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Operation Result
REVENUE FROM 1996 TO 2006
8562.5
13371.711932.9
18629.6
1249210211.1
28300
36600 37200
45487
05,000
10,00015,00020,00025,00030,00035,00040,00045,00050,000
1997 1998 1999 2000 2001 2002 2003 2004 2005 2006
YEAR
,000
0
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Sale Revenue By Dept.
Sales Revenue
30%
22%21%
23%
2% 2%
Steel Department Detroit Office Houston Office
LA Office Toroton Office Parts Separtment
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Growing Of Sales Volume (‘000MT)2007P 2006E 2005 2004 2003
CR 280.64 270.11 100.65 80.03 20.87
HR 80.00 40.65 0.65 0 0
Plate 20.00 0.34 0 0 0
Wire & Bar 50.80 50.73 10.83 10.2 10.2
MetalProduct 0.80 0.72 0.71 0.67 0
Special Steel 0.80 0.75 0.72 0 0
StainlessSteel 20.00 10.04 0.55 0.10 0
Pipe &Tubing 100.5 80.13 80.03 70.03 70.02
Total 600.54 470.62 230.14 160.93 900.99
PercentChange 26.% 105.79% 36.68% 69.4%
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Customer and Supplier
The number of customers: 122, which include : GM, GE, Lincoln Electronic Inc., EOG, America Can, WEG, etc.
The number of Suppliers: 143
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BRAZIL4.2%
CANADA16.6%
USA66.9%
SALVADOR1.1%
GUATEMALA0.5%
JAMAICA0.1%
NICARAGUA1.1%
MEXICO2.9%
HAITI0.7%
COSTA RICA1.0%
ECUADOR0.1%
COLOMBIA1.3%
DOMINICAN3.5%
Distribution of Country
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North Americas Area
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South Americas Area
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上海宝钢集团公司企业专用网络( 集团网 )
( 应用系统服务托管包括
各子公司的在线应用分析 )
( Firewall) 防火墙
Database Server
数据库服务器
Data Warehouse
数据仓库
宝钢股份
主干网
五厂
主干网
上海宝钢集团公司企业专用网络( 集团网 )
集务器
( 应用系统服务托管包括
)
( Firewall) 防火墙
Database Server
数据库服务器
Data Warehouse
数据仓库
ERP
系统
ERP
系统 系统
ERP
系统
ERP
系统
上海宝钢集团公司企业专用网络( 集团网 )
( 应用系统服务托管包括
( Firewall) 防火墙
Database Server
数据库服务器
Data Warehouse
数据仓库
一钢 /宝新
益昌
宝美公司ERP系统
VPN+ 租用专线
公司中央服务器
( 应用系统服务托管包括各子公司的在线应用分析
)
( Firewall) 防火墙
Database Server
数据库服务器
Data Warehouse数据仓库
梅钢
主干网
浦钢
主干网主干网
DETROITOFFICE
HOUSTONOFFICE
CANADA OFFICE
LOS ANGELESOFFICE
BRAZILBRANCH
主干网
防火墙
ERP
系统
SHANG HAIOFFICE
客户关系管理系统
企业工作流管理系统
INTERNET协同商务系统
决策支持系统
ERP System Has Been Built Up
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Increase of Employees
2000 year: 16 2001 year: 162002 year: 162003 year: 202004 year: 232005 year: 242006 year: 29
0
5
10
15
20
25
30
2001 2002 2003 2004 2005 2006
number
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Development of BAI’s Business Mode
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The Planning of BAI (‘000MT)
560.6
30.5
60
30.5
110.1
50.3
180.2
90.0
2007
650.1
40
60
40
120.
60.1
210
120
2008
720.6
40.5
80
40.5
140.
70.
240.1
140
2009
820.5
50.0
100
40.5
140.
70.
280
150
2010
900.0
50.0
100
50
140.
80.
320
160
2011Product Type
HR
CR
Wire & Bar
Pipe & Tubing
Stainless Steel
Plate
Special Steel
Total
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America steel supply chain
Domesticsteelmaker
Service Center
EndUser
Steelimporter
Distributor
Steel products providing
Logistics, storage,
Processing, financing,
Information service,
Other value-added services
Automotive,
Construction
Appliance
Oil&Gas Industries
Machine & Electric
OverseaSteelmaker
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Baosteel’s steel supply chain in America
BaosteelCo.,Ltd.
Service CenterEnd
UserDistributor
BAI
Importer
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20-30%
20-30%
30-40%
Logistics, financing,Documentstorage,Processing, Coordirate Technician service Information service,Other value-added services
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Future
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Size: Thickness: 1.2~25.4 mmWidth: 650~1850×2000~12000 mm (Baoshan)Thickness 2.5~3.0 mmWidth: 900~1000 mm (Shanghai No.1)Thickness: 1.8~12.7 mmWidth: 850~1250 mm (Meishan)
Capacity: 7.31 M tons Baoshan: 2.42 M tonsStainless Steel Branch: 2.44 M tonsMeishan: 2.45 M tons
Standard: JIS, DIN, SEW, ASTM, API 5L, etc.Production Line: 4 (Baoshan: 3, Stainless Steel Branch: 2, Meishan: 1)Application: Engineering structures, Manufacturing automobiles,
Pipe making, Bridges, Marine, Pressure vessels, Boilers, etc.
Hot Rolled Steel
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Size: width: 0.09m~4.8m,thickness: 5mm~150mm,length: 3m~25m
Capacity: 1.40 M tons Production Line: 1Application: Steel Plate for Line Pipe, Ship
Plate, Structural Steel &
Pressure Vessel,etc.
Heavy Plate
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Size: 1.0~6.0×800~1850×1000~6000 mmCapacity: 0.75 M tonsStandard No. Q/BQB302, JIS, ASTM, SAE, etcProduction Line: 2Application: Engineering structures, Manufacturing
automobiles, Household appliances, etc.
Hot Rolled Pickled & Oiled
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Size: 0.3~3.5×900~1850×1000~6000 mmCapacity: 2.8 M tonsStandard: Q/BQB 403, DIN, ASTM, JIS, AISI,
SAE, etc.Production Line: 4Application: Building, Household appliances,
Automobiles, Light industry (bicycle, porcelain enamelling).
Cold Rolled Sheets
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Size: 0.5~3.0×900~1550×1000~6000 mmCapacity: 1.29 M tonsStandard: Q/BQB 420, DIN, ASTM, JIS, etc.Production Line: 6Application: Building construction, Transportation,
Automobile parts, Vessel and Packing.
Hot-dip Galvanized Products
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Size: 0.5~2.0×900~1550×1000~6000 mmCapacity: 0.5 M tonsStandard: Q/BQB430, BZJ434, BZJ435, JIS, DINProduction Line: 2Application: Automobiles, Electrical Appliances,
Steel furniture, Office accommodationsand Building materials.
Electro-galvanized Products
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Size: 0.35~0.65×40~1290 mmCapacity: 0.6 M tonsStandard No. JIS C 2550(1986).Production Line: 3Application: Compressor, Medium and small
motors, Small transformers, etc.
Electrical Steel
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Size: 0.35~1.80×900~1550×2000~4000 mmCapacity: 0.67 M tonsStandard: ASTM, SAE, EN, etc.Production Line: 4Application: Engineering structures, Manufacturing
automobiles, Bridges, Marine,Pressure vessels, Boilers, etc.
Color-Coated Products
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Size: 0.18~0.55×700~1280 mmCapacity: 0.6 M tonsStandard No. JIS 3303.Production Line: 3Application: Food cans, etc.
Tinplate
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Size: φ5.5~φ25 mm (Baoshan) φ5~φ40 mm (Special Steel Branch)
Capacity: 1.05 M tons(Baoshan: 0.8 M tonsSpecial Steel Branch: 0.35 M tons)
Standard: Q/BQB, JIS, ASTM, SAE.Production Line: 2Application: Oil field, Ore mine, Gas transmission
pipeline, Automobile and the State key construction projects, etc.
Wire Rod Products
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Outside Diameter: 0.5~7.0 inch (Baoshan), 6~89 mm (Shanghai)610 mm Max (ERW), 133~219 mm (Lubao)67-133×5-20mm (Special Steel Branch)
Capacity: 1.45 M tons (Baoshan: 0.81 M tons, Lubao: 0.285 M tons
Shanghai: 0.15 M tons, ERW: 0.2 M tons `Special Steel Branch: 5000 tons)
Standard : API, ASTM, ASME, DIN, etc.Production Line: 5Application: Automobiles, Machinery, Boilers,
Oil field, etc.
Pipe
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Size: 0.30~3.00×650~1320 mm (Ningbo Baoxin)2.0~10.0X 750~1600 mm (Stainless Steel Branch)
Capacity: 2.1M tonsStandard : ASTM, ASME, JIS, etc.Production Line: 4 (Ningbo Baoxin: 3,
Stainless Steel Branch: 1)Application: Automobile parts, Chemical industry,
Production equipments, Foodprocessing industry, Heat-resistant material, Aerocraftventilation piping.
Stainless Steel
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Galvanized steel used for Automobile SteelUsed by GM,(In shanghai and in USA)
Chang’an Ford, Europe Ford
Shanghai No.1 Automobile,
Shanghai Volkswagen, etc.
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Hot Rolled Steel
Used for container making
Used for making pipelines under the project of “gas transmission from West to East China”
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Hot Rolled Pickled & Oiled
Used for car body sheets, wheels, shells of compressors, bracketsparts of bicycle, etc.
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Hot rolled steel used for Construction
Used in the state key projects of construction such as PudongInternational Airport,Nanpu Bridge, etc
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Used for automobile doors, windows, oil tanks, front lamps, wheel felloe and wheel ribs, complicated automobile under frame, furniture, cover frames of color TV tubes, enamel products, etc.
Cold Rolled Sheets
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Electro-galvanized Products
Used for parts of automobiles such as car body sheets, radio sets, fans, air cleaners, filters, oil tanksUsed for electrical appliances such as refrigerators, washing machines, dryers, air-conditions, etc.Used for office accommodations such as duplicating machines, electronic calculator frames, printers, display devices, telex machines, etc.Used for building such as doors, wall separation plates, reels, etc.Used for production machinery such as farm machinery, industrial robots, etc.
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Used for the outer plates of the building.
Color-coated plate
“BaosteelBuilding”at the South Pole
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Wire Rod Products
Its high carbon steel wire rod (SWRH82B-1) got used in such state key projects as Shanghai PudongMaglev, Qinshan Nuclear Power Station.The spring steel has been made into the springs for Santana car, Auto car and motocyclesThe wire rod for steel cord has been widely supplied to the steel cord manufactures at domestic and abroad for making meridian line tires in large batches
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Stainless Steel
Used for the surface of microwave, pedestrian bridge, escalator and lift, etc
By Hitachi, Mitsubishi
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Steel pop-top beverage cans made of Baosteel’s tin-coated sheet are used by TsingtaoBeer,
Jianlibao,
Coca-Cola, etc.
Tinplate
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BAOSTEEL AMERICA INC.
JANUARY 22, 2007