introduction to adobe catalyst
DESCRIPTION
Jason Tinnin from SimpleFlame covers the basics of Adobe's Business Catalyst software package during his lunch session at the 2010 MarketSTL ConferenceTRANSCRIPT
Typical Prospecting Meeting
• Manage website content• Contact Database• Sell Products Online• Easy to use Email Marketing with stats• Blog• Forum• Store Locator by zip code• Analytics across all tools• 45-60 day turn around• Small Business Budget
Content Management
Content Management
E-Store
Content Management
E-Store
Email Marketing
Content Management
E-Store
Email Marketing
Customer Database / Forms
Content Management
E-Store
Email Marketing
Customer Database / Forms
Analytics
Content Management
E-Store
Email Marketing
Customer Database / Forms
Analytics
Web Apps
Content Management
E-Store
Email Marketing
Customer Database / Forms
Analytics
Web Apps
TrevorClarkPhoto.com
Features Used1.Contact Database2.Blog3.System Commenting4.Email Marketing5.Photo Galleries6.He manages it all himself
Can manage his own site from anywhere in the world.
CellarThief.com
Features Used1.Ecommerce2.Blog3.System Commenting4.Contact Database5.Email Marketing6.He manages it all himself
Recovered his initial investment within the first 3 months of going live.
State-Electric.com
Features Used1.Content Management2.Ecommerce3.Site-Wide Search4.Contact Database5.Email Marketing
Adding site-wide search alone represents 16% of his overall page views.
