introduction showreel, november 2012

Atif Abu-SamraFashion, Beauty and Lifestyle PhotographerIN

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Atif Abu-Samra Fashion, Beauty and Lifestyle http://atif.abu-samra.com [email protected] +971 55 956 2843 .

Atif Abu-Samra Fashion, Beauty and Lifestyle http://atif.abu-samra.com [email protected] +971 55 956 2843

I am a freelance photographer operating

from Dubai, UAE, on mostly fashion, beauty

and lifestyle projects. Since my switch from

amateur to commercial photography, I have

mostly abandoned film and now generally

shoot in digital format, either with a full

sensor Canon 5D Mark II or a medium

format Hasselblad H4D camera, depending

upon the requirements.

The switch from film to digital was purely

driven by commercial reasons and logistics

surrounding print media.

In terms of lighting, I use Profoto radio

triggered lights, with a range of light

modifiers to create an appropriate mood

and achieve a desired effect for the final

photograph.

Since I shoot in digital format, I generally

tether either of my cameras to my

Mac Book so that the images shot can

immediately be reviewed on a computer

screen and any adjustments to lighting,

make-up, or the set can then be made to

achieve a desired final look. For on-location

work, computer tethering is not always

possible, depending upon the elements.

When post-production/retouching is

required, I do all the retouching work

myself. Sometimes more, sometimes less,

depending upon the exact requirements of

the project or the client, but also depending

upon the technical aspects of the work

and capability of the whole team. I find

that, although I do like to get things right

at shoot time, sometimes retouching work

is necessary, especially in beauty, where

imperfections in skin and facial hair can be

a distraction from the overall quality of the

final image.

In terms of my previous and current

commissions, my most notable clients for

editorial work include M.A.C Cosmetics,

Gucci, Ralph Lauren and Gianni Calignano,

with my photographs appearing in a

number of magazines, including Osrati,

One 8 One, Hia and Velvet magazines; the

list is expanding.

M.A.C Cosmetics, Dubai Fashion Week, 2011.

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introduction showreel, november 2012

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