introduction problem statement considered criteria applied method results summary abs dennis behnke,...
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IntroductionProblem statementConsidered criteria
Applied methodResults
Summary
ABS
Dennis Behnke, Sandra Silva, Miłosz Kadziński,Lioba Markl-Hummel, Alfred Quintano, Gert van Valkenhoef
MCDA Summer School
July 9th 2010
Site location for a new production factory for an electric car
MCDA Summer School 2010 ABS: Site location problem
IntroductionProblem statementConsidered criteria
Applied methodResults
Summary
Agenda
MCDA Summer School 2010 ABS: Site location problem
Problem statement
Considered criteria
Applied MCDA method
Results
Summary
Ranking
Sensitivity analysis
IntroductionProblem statement
Considered criteriaApplied method
ResultsSummary
Main Task
MCDA Summer School 2010 ABS: Site location problem
Context
French company ABS
Factory siting
Electric cars
Subject of analysis
8 possible sites
6 countries
Ranking or choiceLisboa
Paris
Gora
Liska
LavenecMalinec
TörtelDömsod
MCDA Summer School 2010 ABS: Site location problem
IntroductionProblem statement
Considered criteriaApplied method
ResultsSummary
Decision-makingphilosophy
Divergent phase Convergent phase
time
Problematic situation Implementation of action
MCDA Summer School 2010 ABS: Site location problem
IntroductionProblem statement
Considered criteriaApplied method
ResultsSummary
Main objectives
Location of a factory for electric cars
National environment
Human resources
Local environment
Time to market
Costs
MCDA Summer School 2010 ABS: Site location problem
Location of a factory for electric cars
National environment
Human resources
Local environment
Time to market
Costs
IntroductionProblem statement
Considered criteriaApplied method
ResultsSummary
Main objectives
MCDA Summer School 2010 ABS: Site location problem
Location of a factory for electric cars
National environment
Human resources
Costs& Supply chain
CostsSupply chain
Political context
Economic context
Stability Favorability
Work force Expatriates
Availability QualificationLabour
productivity
IntroductionProblem statement
Considered criteriaApplied method
ResultsSummary
Hierarchy(actual)
MCDA Summer School 2010 ABS: Site location problem
Location of a factory for electric cars
National environment
Human resources
Costs& Supply chain
Political context
Economic context
CostsSupply chain
Work force Expatriates
11 attributes(World Bank, eurostat,
transparency, MEM)
10 attributes(MEM, McD, QM)
5 attributes(QM, PRF)
IntroductionProblem statement
Considered criteriaApplied method
ResultsSummary
Hierarchy(actual)
MCDA Summer School 2010 ABS: Site location problem
IntroductionProblem statementConsidered criteria
Applied methodResults
Summary
MAVT
Multi-Attribute Value Theory
Weighted sum
Intuitive interpretation
Easy calculation
Information about some weights in the provided sources
Time tested
Sensitivity analysis
Available application: web-HIPRE
Scientific limitation: some attributes ordinal
MCDA Summer School 2010 ABS: Site location problem
IntroductionProblem statementConsidered criteria
Applied methodResults
Summary
MAVT
Multi-Attribute Value Theory
MCDA Summer School 2010 ABS: Site location problem
IntroductionProblem statementConsidered criteria
Applied methodResults
Summary
Weights & Data
Qualitative and quantitative indications in the text like
Interactive group discussion, top-down approach
Individual specialists
“Most important part of an industry is its workforce” [Slavo, p.5]
Considering scales to determine final weights
Dispute between Slavo and directors about weight of economical and political aspects – team took Slavo’s opinion
MCDA Summer School 2010 ABS: Site location problem
IntroductionProblem statementConsidered criteria
Applied methodResults
Summary
Outcome of the method
Final ranking
1. Liska (PL) 0.62
2. Gora (CZ) 0.60
3. Lavenec (CZ) 0.56
4. Malinec (SVK) 0.56
5. Dömsod (HUN) 0.55
6. Törtel (HUN) 0.55
7. Lisbon (PR) 0.49
8. Paris (FR) 0.44
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MCDA Summer School 2010 ABS: Site location problem
Composite priorities
0
0,1
0,2
0,3
0,4
0,5
0,6
0,7
Liska Gora Lavenec Malinec Törtel Dömsod Lisboa Paris
Costs & supply chain
National env
Human resources
IntroductionProblem statementConsidered criteria
Applied methodResults
Summary
Outcome of the method
MCDA Summer School 2010 ABS: Site location problem
IntroductionProblem statementConsidered criteria
Applied methodResults
Summary
Sensitivity Analysis of the attributes
Sensitivity Analysis of the attributes
MCDA Summer School 2010 ABS: Site location problem
IntroductionProblem statementConsidered criteria
Applied methodResults
Summary
MAVT
Sensitivity Analysis of the subcriteria (Web-HIPRE)
- The high ranked alternatives are mostly insensitive to weight alterations in a wide range:
“Qualification” =• WF share empl. in machin & assem•Unemp. WF Share >8y. Educ•French speaking
MCDA Summer School 2010 ABS: Site location problem
IntroductionProblem statementConsidered criteria
Applied methodResults
Summary
MAVT
Sensitivity Analysis of the subcriteria (Web-HIPRE)
- Salient exception: logistical advantages of the alternative in Paris:
“Logistics” =• Inbound Logistics (Suppliers)• Outbound Logistics (Customers)
MCDA Summer School 2010 ABS: Site location problem
IntroductionProblem statementConsidered criteria
Applied methodResults
Summary
Site Location Problem
Provided Data partially uncertain and unclear, no decision maker at handSolution (Ranking) proposed in a short time using data from international institutions
Comprehensible method (MAVT) and transparent decision aiding process
Every team member sharing her expertise
Additional information might now be used before taking a final decision
MCDA Summer School 2010 ABS: Site location problem
IntroductionProblem statementConsidered criteria
Applied methodResults
Summary
THANK YOUFOR YOUR ATTENTION