introduction of wananchi group holdings ltd introduction of wananchi group holdings ltd
TRANSCRIPT
Introduction of Wananchi Group Introduction of Wananchi Group Holdings LtdHoldings Ltd
Zuku TVZuku TV
Programming Programming AcquisitionAcquisition
Challenges & IssuesChallenges & Issues
Zuku TVZuku TV
The Challenge is to Transform The Challenge is to Transform a one-way Distribution a one-way Distribution
Platform that targeted the Platform that targeted the Asian Households into an Asian Households into an
Interactive state-of-the-art Interactive state-of-the-art network with content that network with content that appeals to all income and appeals to all income and
demgraphic groups.demgraphic groups.
Zuku TVZuku TV
Pre-Existing Exclusivity Pre-Existing Exclusivity
Distribution Agreements Distribution Agreements With Other Pay-tv With Other Pay-tv
ProvidersProviders
Zuku TV Zuku TV
Of the Initial Group of 75 Of the Initial Group of 75 Channels Zuku TV Channels Zuku TV
Pursued, 21 or 28%, had Pursued, 21 or 28%, had Pre-Existing Exclusivity Pre-Existing Exclusivity
Distribution Agreements Distribution Agreements With Other OperatorsWith Other Operators
Zuku TVZuku TV
The Group of 21 Channels The Group of 21 Channels With Pre-Existing With Pre-Existing
Exclusivity Distribution Exclusivity Distribution Agreements Represented Agreements Represented
the Most Popular the Most Popular Channels and Genres.Channels and Genres.
Zuku TVZuku TV
CNN, Euronews, ESPN, CNN, Euronews, ESPN, BET, Hallmark, TCM, BET, Hallmark, TCM,
Discovery, Animal Planet, Discovery, Animal Planet, National Geographic, National Geographic, History, Cartoon Net, History, Cartoon Net, Disney, Boomerang, Disney, Boomerang,
Style, & A&E. Style, & A&E.
Zuku TVZuku TV
Other Multi-channel Other Multi-channel Operators Have Acquired Operators Have Acquired
Content and Packaged their Content and Packaged their own Channels, Which are Not own Channels, Which are Not
Available to Zuku TV Available to Zuku TV
Zuku TVZuku TV
The Geographic Location The Geographic Location of Kenya Prevented Zuku of Kenya Prevented Zuku TV From Viewing Some TV From Viewing Some
Primary Distribution Primary Distribution Satellites. Satellites.
Zuku TVZuku TV
HotBird 6, Eutelsat W2,HotBird 6, Eutelsat W2,Astra 1, HotBird 7A.Astra 1, HotBird 7A.
Zuku TVZuku TV
Alternative Signal Alternative Signal Delivery Options, Such as Delivery Options, Such as Private Satellite Backhaul Private Satellite Backhaul
From London, are Cost-From London, are Cost-Prohibitive for Zuku TVProhibitive for Zuku TV
Zuku TVZuku TV
Due to Unavailability of Due to Unavailability of Kenya Time-Zone Kenya Time-Zone
Appropriate Versions of Appropriate Versions of Many Satellite Signals, Many Satellite Signals, Zuku TV is Forced to Zuku TV is Forced to Time-Shift Signals, or Time-Shift Signals, or
Transmit Signals Outside Transmit Signals Outside of Normal Time of Normal Time
Segments. Segments.
Zuku TVZuku TV
Reported Instances of Reported Instances of Piracy by some Pat TV Piracy by some Pat TV Providers in the region Providers in the region
has Dictated has Dictated Programmers to Demand Programmers to Demand
Large Minimum Large Minimum Guarantees, Creating Guarantees, Creating Capital Constraints for Capital Constraints for
Zuku TV. Zuku TV.
Zuku TVZuku TV
Limited Availability of Limited Availability of Original Regional Original Regional
Programming, Forces Programming, Forces Zuku TV to Import Distant Zuku TV to Import Distant
Satellite Signals Satellite Signals Containing Foreign Containing Foreign
Channels. Channels.
Zuku TVZuku TV
Imported Foreign Imported Foreign Programming Channels Programming Channels
May Represent Language May Represent Language Issues, or Cross-Cultural Issues, or Cross-Cultural Limitations, Relative to Limitations, Relative to
Such Genres as Comedy, Such Genres as Comedy, etc. etc.
Zuku TVZuku TV
Local Social Norms Local Social Norms Restrict the Marketing of Restrict the Marketing of
Certain Types of Revenue-Certain Types of Revenue-Producing Programming, Producing Programming,
Such as Adult. Such as Adult.
Zuku TVZuku TV
The Introduction of VOD & The Introduction of VOD & PPV Programming is PPV Programming is
Inhibited by the Lack of a Inhibited by the Lack of a critical subscriber base to critical subscriber base to
support minimum support minimum guarantees, technology guarantees, technology
issues, and Availability of issues, and Availability of Product, Due to Existing Product, Due to Existing
Exclusivity Agreements by Exclusivity Agreements by Other Operators.Other Operators.
Zuku TVZuku TV
Existing Direct Satellite Existing Direct Satellite Operators Have very good Operators Have very good penetration of the High-penetration of the High-End Multiple Premium End Multiple Premium
Customers in the Market, Customers in the Market, Leaving Middle & Low-Leaving Middle & Low-End Customers as our End Customers as our
best Prospects. best Prospects.
Zuku TVZuku TV
The Middle & Low-End The Middle & Low-End Customers are Restrained Customers are Restrained
by Relatively Modest by Relatively Modest Amounts of Disposable Amounts of Disposable Media Spending, which Media Spending, which
requires careful spending requires careful spending on Programming content. on Programming content.
ZUKU TVZUKU TV
Competition and Market Competition and Market size for Video Purchase, size for Video Purchase,
Requires Additional Requires Additional Product Lines of VoIP Product Lines of VoIP Telephony & Internet Telephony & Internet Access, to Create an Access, to Create an Overall Successful Overall Successful
Operation. Operation.