introduction of realworld's crowd (as of 20131226)

ConfidentialCopyright (C) REALWORLD,inc. All rights reserved.

Introduction of Crowdsourcing Services“CROWD”

RealWorld Inc. http://realworld.jp/crowd/ http://poin-‐‑‒web.co.id/


１　Company Profile

２　Crowdsourcing Service in Japan

３　Online Media in Indonesia

Appendix

2

Agenda


1. Company Profile

ConfidentialCopyright (C) REALWORLD,inc. All rights reserved. 4

1-‐‑‒1. Corporate Profile: Overall

Com Name RealWorld Inc.

Incorporated 29 July, 2005 Capital USD 1,850K

# of Staff Approx. 80

Location Mansard Daikanyama 8fl, 10-‐‑‒1, Sarugaku-‐‑‒cho, Shibuya, Tokyo, JapanTEL: +81-‐‑‒35456-‐‑‒4180 　FAX: +81-‐‑‒ 3-‐‑‒5456-‐‑‒4181

Group Company, Other Offices

Overseas Company

<RealWorld Asia Pte Ltd (Singapore from 2011)>Conducting and managing the overseas business<PT. Situs Karunia Indonesia (Indonesia from 2012)>Running online media, “poin-‐‑‒web.co.id”, providing crowdsourcing and online ads in Indonesia

Board Member

CEO Masaaki KikuchiDirector Kazuto HigashimotoDirector Keita KumasakaDirector Daisuke Nakamura

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Group Company READO Ltd. (Hokkaido) REALCORE (Tokyo) Real Marketing (Tokyo)

Other Offices CROWDSOURCING HQ (Tokyo) HONGO LABO (Tokyo) SENDAI BRANCH OFFICE (Miyagi)


Over

20 websites

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1-‐‑‒2. Corporate Profile: Business Overall

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Japan’s No. 1 Online Reward Media Over

8million registered users

Over

3,000 concurrent online contents

Client Company

Order Tasks

Crowdsourcing

Online Ads

Order Ads

Work

Buy/Register

User

Points Cash, Voucher

Points

Points Redemption

Point Providing Partners(30+)

Cash, Voucher

Points


2. Crowdsourcing Service in Japan


2-‐‑‒1. Crowdsourcing Service: Overall

7 u  Started Japanese crowdsourcing operations in 2008 as one of pioneers

u  Focusing on micro-‐‑‒task operationsu Having the overseas operation in Jakarta, started English operation in September 2013

Tasks CompletedOver

14mio tasks

Registered UsersOver

８mio users

Amount RewardedOver

USD 60mio

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2-‐‑‒2. Crowdsourcing Service: Why CROWD?

Extremely Fast!Our 490,000 workers can assist your tasks so you can save your time dramatically!

Accurate and Reliable!l  Our workers are well educated and has/had working experience so our working quality is very reliable and accurate.

l  Higher quality control by “high-‐‑‒skilled workers”

Compelling Know-‐‑‒how!Started 5 years ago and have been experienced many kinds of 14 million tasks. Hence we could build quality control methods and develop know-‐‑‒how.

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ConfidentialCopyright (C) REALWORLD,inc. All rights reserved. 9

2-‐‑‒3. Crowdsourcing Service: Task Menu

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1. Data Entry 2. Writing 3. Picture Uploadingl  Data entry of information for some application forms

l  Data entry of property information

l  Data entry of products

l  Free text writingl  Writing promotion textsl  Making quizl  Writing of product explanationl  Writing of mobile app explanation

l  Taking / uploading pictures of properties or shops

l  Collecting market price of gasoline

l  Research / taking pictures of parking

4. Search / Data Collection 5. Check / Categorizing 6. Registering / Posting

l  Search and data collection onlinel  Creating listsl  Research on competitorsl  Research on lowest price in the market

l  Checking broken linkl  Checking the destination of linksl  Judging quiz answersl  Checking / surveillance of review posting

l  Categorizing products / websites

l  Supporting the registration of EC sites

l  Posting reviewl  Member registration on client sites

7. Web-‐‑‒page Creation 8. Modification / Resizing 9. Research / Promotionl  Creating web pagesl  Launching new blogsl  Writing articles on blogs

l  Resizing / retouching image datal  Deleting text data from product info

l  Rewriting product information

l  Analyzing SNS usersl  Promoting “Like” increase on Facebook pages

l  Research on questionnaire / monitor research


Background / IssueLack of text contents due to the following; v  Much workload to manage writersv  Struggle to manage the quality of writingsv  Long term to finish massive writing contents and not easy to control the delivery timeline

RealWorldʼ’s SolutionRealWorld conducted the initial test for new workers in order to choose good workers and the work page with several kinds of systematic restrictions, such as minimum number of characters, required keywords and others.

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Achievement

2-‐‑‒4-‐‑‒1. Showcase: Text Writing

Ø  Could generate 10,000 original writings! Ø  Could finish in 83% shorter from 6M to 1M by ! Ø 75%-‐‑‒saved costs from USD80K to USD20K! Ø  No need to manage workforces

Workflow①  The client orders the text wiring works, defining the requirement of writings and expected timeline.②  RealWorld sets up the worker interface, systematic restrictions and database for works, then places this task on CROWD platform.

③  Existing workers choose this task and do this task and RealWorld restores the writing contents, which are verified by the system.

④  RealWorld delivered the writing contents at agreed intervals.


Background / IssueThe clients had the critical issues such as many inconsistent or missing product informationv  Enormous costs due to massive productsv  Very difficult to categorize all products properly

v  Long term to finish categorizing works

RealWorldʼ’s SolutionRealWorld conducted all workflow prepared the user-‐‑‒friendly work-‐‑‒page for general workers based on the requirement and workers submitted all categorizing results to RealWorld. RealWorld provided all data the client finally after checking the data.

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Achievement

2-‐‑‒4-‐‑‒2. Showcase: E-‐‑‒commerce Data Improvement

Ø  Could finish 1million+ products info in much shorter duration from originally assumed 6M to 2M!

Ø Saved massive costs from the original budget: USD100K to USD30K!

Ø  The client could also potential buyers from RealWorld!

Workflow①  The client orders the categorizing works with the scope of the products and expected timeline. ②  RealWorld sets up the worker interface, systematic restrictions and database for works, then places this task on CROWD platform.

③  Existing workers choose this task and do this task and RealWorld restores the working results. ④  RealWorld delivered the categorizing content at agreed intervals.


Background / IssueThe client utilized part-‐‑‒time workers previously; v  Struggle to manage the accuracy of tasksv  High cost & much workload to manage workers

v  Long term to finish data entry tasksv  Enormous costs due to massive products

RealWorldʼ’s SolutionRealWorld prepared the initial test for new workers in order to choose accurate workers and the work page. During each data entry work, the system checked by cross-‐‑‒checking with past correct data and judged immediately.

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Achievement

2-‐‑‒4-‐‑‒3. Showcase: Product Review Writing

Workflow①  The client orders data entry works with expected timeline.②  RealWorld sets up the workflow from the data conversion from paper to digital, breaking into tiny chips, the worker interface, checking functions and assembling flow, then places this task on CROWD platform.

③  Existing workers choose this task and do this task and RealWorld restores the data entryʼ’s contents, which are cross-‐‑‒checked by the system.

④  RealWorld delivered all data entryʼ’s contents at agreed intervals.

Ø  Could finish 20K CV data in shorter duration from 15days to only 1day!

Ø Saved massive costs from the original budget: USD10K to USD3K! Ø  Could get more accurate data than the previous human operation from 99% to 99.993% with triple check!


Appendix


Many active users working for second income with high quality!

•  Male : Female = 40%:60% •  20-40 Housewife (well educated and worked before) •  20-30 General employee •  Early 20 Student

性別

■Geographical Distribution ■Gender/Age

■Monthly Income Model Case

A: USD 1,000 in 8hr/day B: USD 500 in 5hr/day C: USD 150 in 2hr/day

*20 working days in average

Kanto　33％

Chubu　19％

Kansai　19％

Hokkaido 6％

Kyushu　8％

Chugoku Shikoku 　　6％

Tohoku　9％

Appendix 1: User Profile in Japan

0%

5%

10%

15%

20%

25%

30%

10-‐19 20-‐34 35-‐49 over 50

男性女性

38%62%

Male Female

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Appendix 2: Competitive Comparison in Japan

　 CROWD L C S M J

Starting Date Dec 2008 Apr 2008 Nov 2011 Aug 2011 Jun 2011 Aug 2012

# of Worker 8million 219,000 460,000 31,000 2,000 Not disclosed

Task Completed 14,000,000 239,000 Not disclosed 8,400 Not disclosed Not disclosed

Total Awarded USD60mio USD183mio USD53.5mio USD890K Not disclosed Not disclosed

Redeem to Point Cash Cash Point Cash Cash

Micro-‐‑‒task Oriented High Mid Low Mid Not provided Mid

Job Matching Mid Mid High Not provided High Not provided

User Profile

Mainly housewife, office employee, having general business skill

Freelance and housewife Freelance Housewife and

othersDesigner and other skilled persons

Housewife and others

Our CROWD is most micro-‐‑‒task oriented in Japan and can provide high delivery capacity and quality!

Shown Upon Request

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redeem

Appendix 3: Media Overall in Indonesia

poin-‐‑‒web.co.id is leading online reward industry in Indonesia!

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Visit & play

ad order

micro-‐‑‒task

game online ads

invitation Crowd-‐‑‒sourcing# of User

Over20,000

Type of TaskEN and IDTASKS

introduction of realworld's crowd (as of 20131226)

Business

vouchercopyright c realworld

idcopyright c realworld

japancopyright c realworld

text data

writing articles

data entry2

data entry of productsl

nish massive writing