Section B: Institutions and Audiences Candidates should be prepared to understand and discuss the processes of production, distribution, marketing and exchange as they relate to contemporary media institutions, as well as the nature of audience consumption and the relationships between audiences and institutions. In addition, candidates should be familiar with: the issues raised by media ownership in contemporary media practice; the importance of cross media convergence and synergy in production, distribution and marketing; the technologies that have been introduced in recent years at the levels of production, distribution, marketing and exchange; the significance of proliferation in hardware and content for institutions and audiences; the importance of technological convergence for institutions and audiences; the issues raised in the targeting of national and local audiences (specifically, British) by international or global institutions; the ways in which the candidates own experiences of media consumption illustrate wider �patterns and trends of audience behaviour.

Media studied: Video games

• Development• Production• Marketing• Distribution• Institutions• The Next Generation• The 2012 Audience

My first Game Boy

Release Date: 1990

My first taste of Mario…

Below: Nes: 1985 (Second hand… we

got it around 1992?)

Above: Super Mario Bros – 1992

which was well known for being able to. Make. Mario. Fly.

(1989)

My first Sonic

Sonic on the Master System (circa 1992) Fast and Furious

The definitive Mario Kart – on the SnesOne of the best multiplayer games of the day (1993)

(1996)

(1997)

Grand Theft Auto (1997)

(1997)

(1997)

(1996)

Gaming goes social? Everybody remembers their first Pokemon.. (1998)

(1998)

My only Day 1 console purchase.Epic Fail. (1999)

Sonic being able to turn 360 degrees!

Whole cityscapes unrolling before my eyes (1999)

(2004)

(2008)

(2010)

(October 2012)

One of my proudest moments