introduction: lead nurturing for agencies
DESCRIPTION
Digital Agencies using Marketing Automation and lead nurturing to assist brands to qualify leads while opening up an additional revenue opportunity within the agency.TRANSCRIPT
INTRODUCTION Graeme Wilson
Worldwide, marketer’s are under pressure to show return on marketing…
Currently, there are solutions, but none take into account the whole Marketing function!
Challenges Marketer’s face today…
Only a portion of our tactics align to Marketing Objectives
Marketing is not agile enough
50% of leads generated are not qualified
We have so many un-integrated systems
We diligently track return in spreadsheets, but it is almost impossible to combine all the spreadsheets into meaningful reports
Challenges Marketer’s face today…
We often focus on the incorrect low performing campaigns
Our branded merchandise disappears from our storeroom!
We find more than one of our ads in a magazine
We must do more with less, and headcount is frozen
There is no team collaboration
There is too much internal e-mail!
Challenges Marketer’s face today…
Valuable knowledge is lost when employees leave
Everyone manages campaigns differently
Performance reviews are too subjective!
There is no proof of Marketing performance
Our business units buy the identical stock photography and market reports
I need Market Intelligence to make decisions
The MPULL Solution to Marketing Challenges
End-to-End Solution for Agile Marketing Teams
• Campaign Management (Advertising, PR, Direct Marketing etc)
• Event and RSVP Management
• Research Survey’s • Collateral • Branded
Merchandise • Business
Intelligence
Marketing Operations Management
• Project Management
• Workflow • Team Performance
& Appraisals • Marketing Calendar
Marketing Resource Management
• Landing Pages • Bulk Email • Bulk Text
Messaging • Form Development
Multi-Channel Marketing
• Lead Scoring • Trigger
Management • Automated
Messaging
Lead Nurturing
MPULL… where Marketer’s live!
Lead Nurturing…
Current Scope of Services from Digital Agencies
Lead Generation
Search Engine Marketing
Online Advertising
Content Marketing
Social Media
Viral
Lead Capture
Web Strategy
Development
CRM
Lead Nurture
Conversation Optimisation
Opportunity for Lead Nurturing
Agency develops strategy and design, MPULL executes
Create banners that people click on… and nurture to conversion…
Triggers and Actions
Completion of form
After X number of days
Clicks on e-mail link
Visits a combination of pages
Visits a quantity of pages
Leaves a particular page
Watches a video
Download a particular file
Lead Score is X
Add to lead program: X
Send lead e-mail: X
Send lead SMS: X
Move lead to program: X
E-mail notification: X
Push to CRM system
End Program
Completion of form
After X number of days
Clicks on e-mail link
Visits a combination of pages
Visits a quantity of pages
Leaves a particular page
Watches a video
Download a particular file
Lead Score is X
Intuitive Interface