introduction. contact information for boglarka kiss kulenović office hours: tuesday: 10:00 –...
TRANSCRIPT
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Introduction
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Contact information for Boglarka Kiss Kulenović
Office hours: Tuesday: 10:00 – 12:00 Tuesday: 16:00 – 17:00 Office 20 E-mail: [email protected]
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COURSE REQUIREMENTS
regular attendance You will not get a signature if you miss more than 3 classes.
The progress test can also be only taken by students who missed maximum 3 classes.
active in-class participation passing the progress test and/or exams.
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TWO WAYS TO GET A GRADE
1) PROGRESS TESTING - BEFORE REGULAR EXAM DATES
regular attendance active class participation midterm test (minimum 51%) oral exam
Final grade = written test + oral test+ class participation
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2) REGULAR EXAM DATES
regular attendance final comprehensive written test (regular
exam period) final comprehensive oral exam (regular exam
period)
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REQUIRED LITERATURE
Pilot coursebook from the faculty website:http://www.efzg.unizg.hr/default.aspx?id=18089
Print it out and bring it tomorrow
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Timetable
15:00 – 16:30 Session 1 16:45 – 18:15 Session 2 18:30 – 19:30 Session 3
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IMPORTANT!
No class on Thursday (15 January) Make-up class: Saturday (17 January)
9:00 -14:00 dv 16 (Kennedy sq)
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Entrepreneurship
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Key words: Entrepreneur (n) Enterprise (n) Entrepreneurship (n) Entrepreneurial (adj)
Smaller ____ are much greater in number than large companies.
Steve Jobs was a famous _____. ____ thinking is key to being a good businessman. ____ is the practice of starting new businesses.
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Key words:
Smaller enterprises are much greater in number than large companies.
Steve Jobs was a famous entrepreneur. Entrepreneurial thinking is key to being a good
businessman. Entrepreneurship is the practice of starting new
businesses.
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Risk takingRisk takingBusiness understandingBusiness understanding
Having a qualification in businessHaving a qualification in businessBeing creativeBeing creative
Having a totally original ideaHaving a totally original ideaDeterminationDetermination
ESSENTIAL ESSENTIAL Energy Energy NOT ESSENTIAL NOT ESSENTIALFlexibilityFlexibility
The ability to plan aheadThe ability to plan aheadSpotting a niche marketSpotting a niche market
LeadershipLeadershipBeing liked by othersBeing liked by others
The ability to face failureThe ability to face failureHaving lots of moneyHaving lots of money
Obtaining financeObtaining financeKnowing what limited liability isKnowing what limited liability is
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Business plan - definition A written document that describes in detail
how a new business is going to achieve its goals. A business plan will lay out a written plan from
a marketing, financial and operational viewpoint.
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Business plan - uses
It can show potential costs show drawbacks (problems) provide direction to the owners of the
business be used to help convince potential investors.
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Watch and answer these questions.
How does Teddy the Guardian work? Why is this product unique in medical
products? What types of companies are interested in
buying this product? Is it a success?
https://gust.com/companies/teddy_the_guardian
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Business plan and Teddy the Guardian
Look at the questions (p. 11) that new entrepreneurs should consider and try to answer them for A. Burica and J. Majić.
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Watch at home and answer these questions.
What does the company do that the two young ladies set up?
What do young people need to start their own business?
What is their message to other students? http://tedxtalks.ted.com/video/Vo%C4%91enj
em-startupa-do-ostvarenja;search%3Aana%20burica
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Management
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Watch and listen
http://www.youtube.com/watch?v=f60dheI4ARg
Which theory of motivation do you think Jobs agrees with?
Write down key words that support your opinion.
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What kinds of advantages can Google gain by setting up its HQ in this way? Think about the theories of motivation you learned.
http://news.bbc.co.uk/2/hi/technology/7292600.stm http://www.youtube.com/watch?v=jH-4Rgx8HYI