introduction activation ideas - united...
TRANSCRIPT
Index Introduction
Activation ideas
Football Fridays
Fly the flag for football
The diski dance
The national anthem
Prizes and giveaways
List of giveaways
Rules and guidelines
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governmentcommunications The fly the flag
for football toolkit.
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Here are a few activities that will encourage your company to fly the flag:
2009 22 November – 200 day countdown
Express your anticipation by doing
“all things football” within your organisation.
4 December – World cup draw
Make sure everyone in your organisation
gets to catch this live at work
4 December – Football Friday
Declare this day and every Friday thereafter
‘Football Friday’ until the 2010 FIFA World Cup™
kicks off.
20102 March – 100 day countdown
Learn the diski dance.
27 April – Freedom Day
12 May – 30 day countdown
11 June – Official 2010 FIFA World Cup™ kickoff!
Here’s how we can do it...
# 1 Football Fridays
Show your support for team South Africa by wearing your football shirts to work
every Friday. It is an opportunity to get the company excited about all things
soccer. Friday will become synonymous with soccer, and provide the inspiration
to become phenomenal hosts for the world’s biggest soccer tournament.
# 2 Fly the flag for football
Our national flag is a recognisable symbol of unity and hope to all South Africans
and the international face of South Africa around the world. Encouraging
everyone in your company to fly the flag for football will create a lasting spirit of
unity and pride. Your organisation can help to create a more united South Africa.
# 3 The diski dance
Learn South Africa’s own diski dance; a series of some of soccer’s simple
moves translated into dance. Use your moves to give 2010 FIFA World Cup™
visitors a uniquely South African welcome.
# 4 Our national anthem
Our national anthem gives voice to our pride in South Africa and allows
us to celebrate our nationhood. Learning the words and singing it together is
something that unites us all.
Assemble your team
and FLY! For the first time in history, the biggest soccer tournament on the planet will be hosted in Africa. This is a unique chance to welcome the world and show how proud we are to be South African.
Now is the time to stand united and support not only our national team, but all five African teams competing for glory. That is the name of the game.
Index Introduction
Activation ideas
Football Fridays
Fly the flag for football
The diski dance
The national anthem
Prizes and giveaways
List of giveaways
Rules and guidelines
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governmentcommunications
Index Introduction
Activation ideas
Football Fridays
Fly the flag for football
The diski dance
The national anthem
Prizes and giveaways
List of giveaways
Rules and guidelines
Activation ideas The ‘fly the flag’ campaign is designed to involve all South Africans in preparation for the 2010 FIFA World Cup™, by getting them involved in four inspiring initiatives.
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governmentcommunications
Index Introduction
Activation ideas
Football Fridays
Fly the flag for football
The diski dance
The national anthem
Prizes and giveaways
List of giveaways
Rules and guidelines
Football Fridays
There are precious few Fridays until kickoff. So starting now, make
every Friday a Football Friday. This is the day we celebrate all things foot-
ball. The day we all discover our passion for the beautiful game.
Wearing football shirts to work every Friday is the first step on the road
to becoming true football enthusiasts. Join forces with other corporate
companies to mobilise employees around the 2010 FIFA World Cup™ and
to get them excited about the biggest sporting show on earth.
This is a rare opportunity to ignite the flame of good sportsmanship by
building local support and enthusiasm. It is vital that we take advantage of
every possible opportunity to encourage all South Africans to make
a positive contribution to this event. It is also an opportunity to celebrate
African unity and support all the African teams representing the continent.
Here are some other ideas to build excitement, we are sure you will have quite a few of your own too.
• Start inter-departmental or inter-company soccer leagues
on Friday afternoons.
• Invite local soccer enthusiasts to give vuvuzela lessons to
the many people who don’t know how to blow one.
• Host face painting lessons, to inspire individuals to create their
own football and flag designs.
• Bring in a makarapa expert to show the staff how to
make their own unique makarapas.
There are many ways in which you can get people excited about the
2010 FIFA World Cup™.
Go ahead - live football, on and off the pitch, at work and at home.
Football
FRIDAYS.
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governmentcommunications
Index Introduction
Activation ideas
Football Fridays
Fly the flag for football
The diski dance
The national anthem
Prizes and giveaways
List of giveaways
Rules and guidelines
Fly the flag for football
The South African flag is the most graphic and recognisable symbol of
our nation and deserves to be the centre piece of this campaign. It has to
be big, bright and in-your-space. The flag should fly everywhere.
Your organisation’s building is only one of the opportunities waiting to be
seized. It is also the biggest. So arrange for a flag wrap right now.
Possibilities also worth looking into include:
• branding the wall or fence of your building
• decorating the reception areas and/or the boardrooms
with large flags
Giveaways and prizes for the staff:
•hand-held flags
•flag-branded mugs
•‘fly the flag’ bumper stickers
•‘fly the flag’ screen savers
See the prizes and giveaways section for more ideas.
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governmentcommunications
Index Introduction
Activation ideas
Football Fridays
Fly the flag for football
The diski dance
The national anthem
Prizes and giveaways
List of giveaways
Rules and guidelines
The diski dance
Gone are the days of the Macarena and the moon walk, it’s time for you and
your colleagues to familiarise yourselves with South Africa’s very own ‘diski
dance’. Learn the soccer-based moves of South Africa’s diski, translated into
dance. Feel the rhythm of African football along with the energy and passion
in store for soccer fans around the world at the 2010 FIFA World Cup™.
Dance for the world. Because you’re South African we know you can.
Visit www.southafrica.net/2010 to book the diski dancers to perform for your
organisation and have them show you how it is done.
Alternatively, download the instructional video clips and screen them for staff
as part of a Football Friday activity.
PLAY THE FULL DANCE
DOWNLOADTHE FULL DANCE
DOWNLOAD#1 THE JUGGLE
DOWNLOAD#2 THE HEADER
DOWNLOAD#3 TABLE MOUNTAIN
DOWNLOAD#4 TREPA
DOWNLOAD#5 THE BRIDGE
For your first lesson click on the buttons to play
or download the full dance.
You can also download any of five instructional moves.
Visit http://www.southafrica.info/video/diski-dance2.htm
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governmentcommunications
Index Introduction
Activation ideas
Football Fridays
Fly the flag for football
The diski dance
The national anthem
Prizes and giveaways
List of giveaways
Rules and guidelines
The national anthem
The people you work with are proud to sing the national anthem but do
they know the words and understand them? Quite a few of them need
a little encouragement and education. So why not stimulate interaction
by inviting a local celebrity/musician (or a colleague who can sing really
well) to teach the anthem to your co-workers.
Let’s learn the anthem and sing it loud… the world will be listening.
Nkosi sikelel’ iAfrika Maluphakanyisw’ uphondo lwayo,
Yizwa imithandazo yethu,Nkosi sikelela, thina lusapho lwayo.
Morena boloka setjhaba sa heso,O fedise dintwa le matshwenyeho,
O se boloke, O se boloke setjhaba sa heso,Setjhaba sa South Afrika - South Afrika.
Uit die blou van onse hemel,Uit die diepte van ons see,Oor ons ewige gebergtes,
Waar die kranse antwoord gee.Sounds the call to come together,
And united we shall stand,Let us live and strive for freedom,
In South Africa our land.
There are various opportunities within your working environment
waiting to be explored. Why not email the anthem to the staff and your
clients, play it over the PA system during lunch/social hours or use it as
the background tune on your phone holds? The possibilities are endless.
PLAY
DOWNLOADMP3
DOWNLOADBROADCAST QUALITY
To get a head start, click on the buttons to play or download an MP3 or broadcast quality track.
Visit http://www.southafrica.info/about/history/anthem.htm for the words of the anthem online.
PLAY DOWNLOADMP3
DOWNLOADBROADCAST QUALITY
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governmentcommunications
Index Introduction
Activation ideas
Football Fridays
Fly the flag for football
The diski dance
The national anthem
Prizes and giveaways
List of giveaways
Rules and guidelines
Prizes and giveawaysThese are items that you can give away as gifts or prizes to your staff.
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governmentcommunications
Index Introduction
Activation ideas
Football Fridays
Fly the flag for football
The diski dance
The national anthem
Prizes and giveaways
List of giveaways
Rules and guidelines
Prizes and giveaways
•Staff personalised Bafana Bafana football jerseys
•Vuvuzelas
•Makarapas
•Keyrings
•Earrings
•Bandanas
•Wrist bands
•Caps
•T shirts
•Ties
•Coasters in the form of soccer balls
• Soccer stress balls
• Soccer ball USBs
•Welcome mats made of atsro turf
To order any of the following promotional items, please contact:
Blackfuse Branding - tel: 011 707 4400 or email: [email protected]
Ikamva Contract Publishing - tel: 011 431 0322 or email: [email protected]
Essay Gifts - Johannesburg - tel: 011 726 6511 or email: [email protected]
Essay Gifts - Cape Town - tel: 021 461 3809 or email: [email protected]
Blueprint - tel: 011 235 4500 or email: [email protected]
Or better yet, support a local supplier in and around your community.
This toolkit is also available online at
http://www.brandsouthafrica.com/index.php/marketing-materials.html
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governmentcommunications
Index Introduction
Activation ideas
Football Fridays
Fly the flag for football
The diski dance
The national anthem
Prizes and giveaways
List of giveaways
Rules and guidelines
Rules and guidelines
The national flag is one of the country’s most important symbols and
therefore must, at all times, be treated with dignity and respect.
Do:
•stand respectfully when the flag is officially hoisted
•take off your hat as a sign of respect
•place your right hand over your heart in salute
•fly the flag the right side up (ensure that the black triangle of
the flag is to your left and the red band uppermost)
•fly a clean and smart flag
Don’t:
•allow the flag to touch the ground
•use the flag as a table cloth or drape it in front of a platrorm
•use the flag to cover a statue or the likes
•make use of the flag as a bath or floor mat
•use the flag for commercial advertising in a manner
that will distort or show disrespect to the flag