Mercedes-Benz brand is the world's oldest manufacturer of cars. It belongs to the German company Daimler AG.

• Daimler designed the Daimler designed the first motor vehicles in 1886.first motor vehicles in 1886.

• Benz presents the first four-wheeled car in Benz presents the first four-wheeled car in 1893.1893.

• In 1926 Daimler and Benz merged to In 1926 Daimler and Benz merged to form the Daimler-Benz AG. They build form the Daimler-Benz AG. They build the first car.the first car.

First car

• After the outbreak After the outbreak of World War II, of World War II, suspend vehicle suspend vehicle production, production, which occur again which occur again after the warafter the war

..

First

car diesel

• In 1993 changes from In 1993 changes from 5 series to 5 series to 13, accompanied by an 13, accompanied by an annual growth in sales.annual growth in sales.

• In 1998 merged In 1998 merged with Chrysler, giving rise with Chrysler, giving rise to DaimlerChrysler. It to DaimlerChrysler. It would become one of the would become one of the greatest powers in the greatest powers in the sector, but in 2007 the sector, but in 2007 the merger failmerger fail.

• The The company currently has a company currently has a high value on gaining high value on gaining more momentum.more momentum.

http://www.youtube.com/watch?v=HkV2dflBvcA

• The company philosophy of Mercedes-Benz can be The company philosophy of Mercedes-Benz can be seen with its slogan: "The best ornothing." The seen with its slogan: "The best ornothing." The products on the market must be of the highest products on the market must be of the highest quality.quality.

• Its symbol, the star, represents land, sea and airIts symbol, the star, represents land, sea and air

• Use the term "progress" to refer to the continuous Use the term "progress" to refer to the continuous improvement of their vehicles.improvement of their vehicles.

• Mercedes-Benz is the only brand in the world Mercedes-Benz is the only brand in the world that offers lifetime warranty for their vehicles.that offers lifetime warranty for their vehicles.

• Corporate values whose origin comes from its two Corporate values whose origin comes from its two

founders are:founders are:

- Passion.- Passion.

- Integrity.- Integrity.

- Respect.- Respect.

- Discipline.- Discipline.

Karl BenzGottlieb Daimler

• Its standard model is situed between men Its standard model is situed between men aged 40 to 65 years, or executives with aged 40 to 65 years, or executives with high level of income.high level of income.

• There are three production There are three production plataformsplataforms::

- - Mercedes-Benz Cars: Tourism, sports and Mercedes-Benz Cars: Tourism, sports and family.family.

- - Mercedes-Benz Vans: Based on the Mercedes-Benz Vans: Based on the production of vansproduction of vans

- Daimler Trucks and Buses: Produce trucks - Daimler Trucks and Buses: Produce trucks and buses.and buses.

Other sectors are

o Motor racing: they has 40% of the McLaren brand

Hybrid technology: Mercedes-Benz will invest 40 million € in the development and industrialization of the new generation of this hybrid cars in 2012 .

They also manufacture helicopters and nuclear bombs.

• Mercedes-Benz offers high-Mercedes-Benz offers high-end vehicles. The essential end vehicles. The essential features that makes itdifferent from features that makes itdifferent from the rest are: comfort, the rest are: comfort, performance, safety and aesthetics.performance, safety and aesthetics.

• Its main competitor is BMW.Its main competitor is BMW.

• Behind BMV are other companies like Audi, Lexus, Ferrari and Lamborghini.

Ferrari

BMW