introducing user experience monitoring
TRANSCRIPT
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1 @dkhan1
Introducing User Experience MonitoringDaniel KhanTechnology Strategist @Dynatrace
@dkhan
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2 @dkhan
Who monitors your site 24/7 already?
Who knows first when your site performs badly?
Who will penalize you for bad user experience?
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2010
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2015
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http://searchengineland.com/google-testing-red-slow-label-search-results-slower-sites-215483
Future
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6 @dkhan
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7 @dkhan
Bounce Rate
Speed Usability
Mobile?
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8 @dkhan
Bounce Rate
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9 @dkhan
Speed
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Usability & Mobile-Friendliness
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12 @dkhan12
Monitoring the Monitor
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14 @dkhan
Differences in bot behavior
14
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15 @dkhan
Looked at single pages that were slow
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17 @dkhan17
The Spiral of Death
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18 @dkhan
Slow Response Times
Page Errors
Bad Usability
Decreased Sales
Increased Bounce Rates
Decreased Number of Visitors
Bad Search Engine Rank
Frustrated Users
Bad Press and Feedback
Increased Support / Maintenance
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19 @dkhan
Add to Cart BROKEN
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20 @dkhan20
How to measure satisfaction?Introducing the User Experience Index
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21 @dkhan
User Experience Index
Satisfied Tolerating Frustrated
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22 @dkhan
Ingredient #1: APDEX
0 2.0s 8.0s(4 x 2.0s)
Satisfied
Tolerating Frustrated
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23 @dkhan
Ingredient #2: Errors
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24 @dkhan
Ingredient #3: User Behavior & Context
Last Action is the Key Indicator
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25 @dkhan
Ingredient #4: User Environment
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26 @dkhan
User Experience Index
APDEX Errors
User BehaviorUser Environment
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27 @dkhan27
UEM in Action
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33 @dkhan33
Q & ADaniel Khan@dkhanBlog: http://bit.ly/1Li53zP