introducing the trends new chai. · three ways to serve hot chai mix equal parts chai concentrate...

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THE TRENDS Introducing an extraordinary new chai. Life deserves beverages that taste amazing. With Torani Chai Concentrate, your customers can come together over a chai like no other. It’s a rich, aromatic blend that’s perfectly balanced. A harmony of warm, uplifting spiciness and just the right amount of sweetness. And it’s made with only simple, real ingredients like organic black tea, traditional ground spices, wildflower honey, and a touch of pure cane sugar. Just add milk for a bold, deliciously smooth, perfectly sweetened chai that enlivens the senses and the moment. TEA IS HOT • Chai and other specialty teas are predicted to grow 10 % to 15 % per year due to increased interest in teas. (Source: The Tea Association of America) • 41 % of millennials would like to see more chai offerings. (Source: Mintel Tea and RTD Teas, U.S. Report, July 2014) CONSUMERS CRAVE SPICE • Americans increasingly show a preference for bolder, spicier flavors and chai is becoming a mainstream favorite. (Source: Euromonitor, “Chai: the Indulgent Value Driver in U.S. Tea,” March 2015) TEA IS HEALTHFUL • Chai fits in with the modern viewpoint that tea can play a role in health and wellness. Torani Chai Concentrate offers the natural goodness and flavor your customers expect along with the operational advantages you need. • Made with all real ingredients and nothing artificial • Organic black tea • Select organic ground spices for better flavor • Available in Traditional or Spicy blends to satisfy various tastes • Shelf-stable Tetra-Pak ® for optimal fresh chai flavor TORANI TRUTHS Three Ways to Serve HOT CHAI Mix equal parts Chai concentrate with milk. Heat using steaming wand. ICED CHAI Mix equal parts Chai concentrate with milk. Pour over ice. BLENDED CHAI Combine 6 oz. Chai Concentrate, 2 oz. milk, and 14 oz. ice in blender and blend. CARDAMOM CINNAMON GINGER CLOVES ALLSPICE NUTMEG BLACK PEPPER MADE WITH THE SEVEN TRADITIONAL CHAI SPICES

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Page 1: Introducing THE TRENDS new chai. · Three Ways to Serve HOT CHAI Mix equal parts Chai concentrate with milk. Heat using steaming wand. ICED CHAI Mix equal parts Chai concentrate with

T H E

TRENDSIntroducingan extraordinary

new chai.

Life deserves beverages that taste amazing.

With Torani Chai Concentrate, your customers

can come together over a chai like no other.

It’s a rich, aromatic blend that’s perfectly

balanced. A harmony of warm, uplifting

spiciness and just the right amount of sweetness.

And it’s made with only simple, real ingredients

like organic black tea, traditional ground

spices, wildflower honey, and a touch of pure

cane sugar. Just add milk

for a bold, deliciously smooth,

perfectly sweetened chai

that enlivens the senses

and the moment.

TEA IS HOT

• Chai and other specialty teas are predicted to grow 10% to 15% per year due to increased interest in teas.(Source: The Tea Association of America)

• 41% of millennials would like to see more chai offerings.(Source: Mintel Tea and RTD Teas, U.S. Report, July 2014)

CONSUMERS CRAVE SPICE

• Americans increasingly show a preference for bolder, spicier flavors and chai is becoming a mainstream favorite.(Source: Euromonitor, “Chai: the Indulgent Value Driver in U.S. Tea,” March 2015)

TEA IS HEALTHFUL

• Chai fits in with the modern viewpoint that tea can play a role in health and wellness.

Torani Chai Concentrate offers the natural goodness and

flavor your customers expect along with the operational

advantages you need.

• Made with all real ingredients andnothing artificial

• Organic black tea

• Select organic ground spices forbetter flavor

• Available in Traditional or Spicyblends to satisfy various tastes

• Shelf-stable Tetra-Pak® for optimalfresh chai flavor

T O R A N I T R U T H SThree Ways

to Serve

H O T C H A I

Mix equal parts Chai concentrate with milk.

Heat using steaming wand.

I C E D C H A I

Mix equal parts Chai concentrate with milk.

Pour over ice.

B L E N D E D C H A I

Combine 6 oz. Chai Concentrate, 2 oz. milk,

and 14 oz. ice in blender and blend.

CARDAMOM

CINNAMON

GINGER

CLOVES

ALLSPICE

NUTMEG

BLACK PEPPER

MADE WITH

THE SEVEN TRADITIONALCHAI SPICES

Page 2: Introducing THE TRENDS new chai. · Three Ways to Serve HOT CHAI Mix equal parts Chai concentrate with milk. Heat using steaming wand. ICED CHAI Mix equal parts Chai concentrate with

Torani offers free point-of-purchase

materials designed to drive your chai sales.

Contact your distributor or visit

www.torani.com/foodservice to order.

T R A D I T I O N A LA mellow, well-rounded blend of traditional ground spices paired

with rich organic black tea for a fragrant and indulgent chai.

S P I C YA lively chai with a bit more kick, it's a spicy blend of traditional

ground spices highlighting ginger and cinnamon.

P R O D U C T S P E C I F I C A T I O N SProduct Container Case Case CasesDescription Pack/Size Dimensions Dimensions Cubic Feet /Pallet (length x width x height) (length x width x height)

Traditional Chai 6 pack/32 ounce 2.45" x 3.74" 7.63" x 7.81" 0.3 150Concentrate x 8.43" x 8.63"

Spicy Chai 6 pack/32 ounce 2.45" x 3.74" 7.63" x 7.81" 0.3 150Concentrate x 8.43" x 8.63"

To start increasing your beverage sales, contact Torani today.

800.775.1925 · www.torani.com/foodservice

TORANI

TOOLS

©2016 R. Torre & Company. All rights reserved. Torani and the Torani label are registered trademarks.

M 1639 Torani Chai Poster

M 1640 Torani Chai Table Tent

M 1641 Torani Chai Brochure

M 1642 Torani Chai Recipe Brochure

M 1644 Torani Chai Hot Window Decal

M 1645 Torani Chai Blended/iced Window Decal

AMAZING CHAI

CRAFTED THE

TORANI WAY.Torani® Chai Concentrate

M1641