introducing the stori.es platform from consumers union

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a cloud-based platform to gather, curate, and use stories to effect change

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Page 1: Introducing the stori.es platform from Consumers Union

a cloud-based platform to gather, curate, and use stories to effect change

Page 2: Introducing the stori.es platform from Consumers Union

what is stori.es?

stori.es is a cloud-based platform to gather, curate, and use stories to effect change.

• Quickly create and publish questionnaires to gather stories and information on

any subject

• Stories are received and available in real time

• Search and organize stories in ways that make sense for your organization and for your individual staff members

• Utilize stories for outreach and to further your organization's mission

• Learn about, connect with, and build your organization's membership

• A cloud-hosted solution - no need for technical staff to install and keep it running

Page 3: Introducing the stori.es platform from Consumers Union

The stori.es platform is developed by Consumers Union, the nonprofit publisher of Consumer Reports. Consumers Union was founded in 1936 to combat deceptive advertising practices, and today we continue to work for "a fair, just, and safe marketplace for all consumers." We work on consumer protection legislation around the country and at the federal level, and have years of experience collecting and utilizing stories from our activists. We use stori.es to identify ideal storytellers who can share their personal experience with journalists, elected officials, and others who may have had similar experiences. Communicating storytellers' personal experiences through the media, with lawmakers, and to other consumers in an organized, sustainable way has helped us achieve a range of legislative and marketplace victories from safer hospitals to simpler credit card contracts.

stori.es encodes our learning and expertise in a platform that can be leveraged by other organizations to accomplish their missions.

who is building stori.es?

Page 4: Introducing the stori.es platform from Consumers Union

stori.es is a platform for gathering stories

There are lots of quality survey tools out there, but none

focused on the art of storytelling.

• Quickly and simply build any kind of questionnaire. Organizers with minimal technical knowledge can build and publish a request for stories in 15 minutes.

• Embed questionnaires on your domain, or securely host within our scalable infrastructure.

• When hosting with us, we'll build "themes" for your questionnaires to exactly mirror the look and feel of your websites.

• Collected data is secure and owned by you.

• Integrate stori.es with your Customer Relations Management database (CRM), starting with Convio in 2013.

Page 5: Introducing the stori.es platform from Consumers Union

Questionnaire Builder

Quickly and simply build any kind of questionnaire with minimal technical knowledge. Drag-and-drop questions into place with our "What You See Is What You Get" editor while reusing standard questions to

gather personal information.

Page 6: Introducing the stori.es platform from Consumers Union

Quickly Publish Questionnaires to Web

Page 7: Introducing the stori.es platform from Consumers Union

Gathering stories is the first step - and too many storytelling initiatives stop there. Curation is the art of efficiently organizing information into a

searchable and actionable form for both the near- and long-term.

• Review responses to questionnaires in real time

• Organize stories into collections centered on any theme

• Stories can be added to multiple collections

• Add tags to stories and collections to facilitate organization

• Edit stories for reader clarity with integrated revision tracking

• Robust search capabilities with dynamic filtering in 2013

stori.es is a platform for curating stories

Page 8: Introducing the stori.es platform from Consumers Union

View Stories in a Collection in Real Time

Collections enable your staff to organize the submitted stories around flexible topics or needs of your choosing. Submitted stories are immediately viewable, and easily to preview.

Page 9: Introducing the stori.es platform from Consumers Union

Add Notes to Submitted Stories

Add notes to individual stories and storyteller records to document outreach to individual storytellers, as part of your vetting process, or to facilitate communication with other staff members.

Page 10: Introducing the stori.es platform from Consumers Union

Add Tags to Organize Stories

You can tag stories and collections, then easily search on those tags to surface content.

Page 11: Introducing the stori.es platform from Consumers Union

Complete the feedback cycle by using gathered stories to build relationships with your members while working to effect

change.

• Scan and read gathered stories to learn about your members

• Identify strong candidates for volunteer and leadership positions

• Access and update storyteller contact information to facilitate communication

• Add notes to stories and storyteller records to track communications, referrals to media or legislators, and to enable asynchronous communication throughout your organization

• Publish collections of stories to your website in 2013

stori.es is a platform for using stories

Page 12: Introducing the stori.es platform from Consumers Union

stori.es is a platform for effecting change

Use the stori.es platform to:

• Identify ideal storytellers while enhancing your organization's vetting process

• Refer storytellers to journalists and legislators to socialize and promote your organization's positions

• Engage your members and monitor member sentiment by asking for feedback

• Enable strong candidates to self-identify - storytellers want to help

• Tell your organization's story through the stories of your members

• ...

How can your organization use the personal stories of your membership?

Page 13: Introducing the stori.es platform from Consumers Union

stori.es is a platform for organizations

The stori.es platform beta cycle begins in 2013. We are looking for strategic partners to provide feedback while using stori.es

to enhance their storytelling programs - for free.

Page 14: Introducing the stori.es platform from Consumers Union

find out more about stori.es

Find out more on our website or contact us to schedule a demonstration and to initiate dialogue on becoming a beta

partner.

stori.es

@stori_es

[email protected]

512-808-8008

Thank you!