introducing the new camileo range. why camileo a quick glance at the camcorders’ market
TRANSCRIPT
INTRODUCING THE NEWCAMILEO RANGE
Why CAMILEOA quick glance at the camcorders’ market
CAMCORDER MARKET DEVELOPMENT: WESTERN EUROPEMarket Forecast
2006 2007 2008 2009 2010 2011 2012Volume Demand (000 Units)Standard Definiton 4,653 4,967 5,154 4,925 4,407 3,591 2,504High Definition 48 248 664 1,261 1,900 2,652 3,470Total 4,701 5,215 5,818 6,186 6,307 6,243 5,973
MARKET SUMMARY BY STORAGE FORMAT
Volume Demand (000 Units)Analogue 38Digital Tape 2,743 1,940 1,260 660 292 129 65DVD 1,125 1,395 1,372 1,194 996 750 428Hard Disk Drive 541 1,049 1,333 1,520 1,503 1,335 1,131Flash Memory 4 32 424 962 1,476 1,968 2,469Pocket Video Camera 250 800 1,429 1,850 2,040 2,060 1,880Total Volume Demand 4,701 5,215 5,818 6,186 6,307 6,243 5,973
Average Retail Price (€)Analogue 252Digital Tape 370 308 282 286 300 338 378DVD 530 398 318 273 247 240 235Hard Disk Drive 734 608 526 477 446 438 429Flash Memory 423 399 384 374 365 361 359Pocket Video Camera 105 130 150 160 155 140 125Total Average Retail Price 435 366 322 306 295 290 290
Retail Value (€M)Analogue 10Digital Tape 1,016 598 356 189 88 44 25DVD 596 556 436 326 246 180 101Hard Disk Drive 397 638 702 725 670 585 485Flash Memory 2 13 163 359 539 711 887Pocket Video Camera 26 104 214 296 316 288 235Total Retail Value 2,047 1,908 1,871 1,895 1,859 1,808 1,732
Number of Households 168.0 169.1 170.1 171.0 171.8 172.7 173.6Total Camcorders In Use (M Units) 29.3 31.8 34.6 37.5 40.0 42.1 43.2Household Penetration % 17% 19% 20% 22% 23% 24% 25%
Camcorder Market Figures (Source: Futuresource 2008)
A growing segment in a
shrinking market
Pocket Video Camera Market Development
168
300
389419
128
234
310341
200
357
467
508
100
191
245
285
5080
101115
0
150
300
450
600
750
UK France Germany Spain Italy
2007 2008 2009 2010
Annual Shipments (000 Units)
Camcorder Market Figures (Source: Futuresource 2008)
A continuous
positive trend
Hyper/Supermarkets 35%
Internet Only Retailers 30%
Computer Shops 5%
CE Specialists 25%
Others (including TV shopping, mail order etc) 5%
Pocket Video Camera Channel DistributionWestern Europe(Source: Futuresource 2008)
Online purchases are almost 1/3 of total
sales in Europe
CAMILEOUnique Selling Points
Full range of products to satisfy different customer’s needs
Glossy finish
Distinctive Camileo Red Tag
HD (1080p)
High Definition for everybody with no trade-offs on quality
CAMILEO is extra slim and extra light
1.8 centimetres only
Less than 120 grams
Easy upload toTM
Editing and sharing videos is now even easier
CAMILEOthe range
H20 : True Handy style design
Main Features1080p, HD ResolutionDigital H.264 HD Video CamcorderDigital Still CameraHDMI Digital AV outputCard Reader
What you get5 x optical zoom lens, 4 x digital zoom (2X for 1080p) 5MP CMOS Sensor, 3” TFT LCDVideo StabilizationNight mode for Movie/PictureSpecial Effects for Video/Still
Why it’s greatNew design with glossy LCD coverHD Resolution (1080p)5x optical zoomAttractive pricing
P10 : Compact but fully equipped
Main Features1080p, HD ResolutionDigital H.264 HD Video CamcorderDigital Still CameraHDMI Digital AV outputCard Reader
What you get5MP CMOS SensorDigital Zoom 4X, (2X for 1080P)2.5” LCD, 128MB Nand Flash Memory Video StabilizationNight mode for Movie/PictureSpecial Effects for Video/Still
Why it’s greatEntry level HD 1080p Camileo P-series productHigh Definition Resolution (1080p) 4X Digital zoom (1080p 2X)Attractive price for an HD 1080p Camcorder
P30 : Fun in your pocket
Main Features1080p, HD ResolutionDigital H.264 HD Video CamcorderDigital Still CameraHDMI Digital AV outputCard Reader
What you get5MP CMOS Sensor5X Optical Zoom; 4XDigital Zoom (2X for 1080P)2.5” LCD, 128MB Nand Flash MemoryVideo StabilizationNight mode for Movie/Picture Special Effects for Video/Still
Why it’s greatHigh end Camileo-P series productStylish with new IDAttractive pricing for a 5X Optical, HD 1080p Camcorder
S10 : It’s so thin!
Main Features1080p, HD ResolutionDigital H.264 HD Video CamcorderDigital Still CameraHDMI Digital AV outputCard Reader
What you get5MP CMOS Sensor2.5” LCDDigital Zoom: 4X, (2X for 1080P)128MB Nand Flash MemoryVideo StabilizationNight mode for Movie/Picture Special Effects for Video/Still
Why it’s greatEntry level HD 1080p4X Digital zoom (1080p 2X)Ultra Slim, Compact, perfect for your pocket Attractive price for an HD 1080p Camcorder
Target segments
Teenagers /Promotional
AdultsParents and Grandparents
Trendies
119 €
249 €
189 €
149 €
Communication assets
Brand new multimedia website
Datasheets
Flyers
www.toshiba-multimedia.com
Flyers
Front
Back
Datasheets for all products
Front
Back
What to look for on the shelf
