introducing the artisan district july 2015
TRANSCRIPT
Artisan district los angeles
DOWNTOWN
UNIVERSITY OF SOUTHERN CALIFORNIA
EXPOSITION PARK
ARTISAN DISTRICT
LA LIVESTAPLES CENTER
SOUTH PARK
A NEW CREATIVE NEIGHBORHOOD
Urban Strategies | Real Estate Advisors
We specialize in creating places of value and of meaning.
We have helped create some of the most famous urban mixed use projects in this country and internationally, and have both planned, and found users for, a wide variety of unique real estate.
We are unusual in that our experience extends to virtually every project detail-from the market strategy to crafting the project identity, securing financing,
design and construction, tenant merchandising and leasing, and property management.
Our experience uniquely spans almost every urban real estate type, from hospitality and food and beverage, to retail, multifamily, and creative office space.
Common to all of this experience is an emphasis on the unique character and value of each location-we approach every assignment with an eye toward the uniqueness of both the community
and the opportunities to create new value- both financial and human.
Urban Strategies | Real Estate Advisors
Urban strategies
Prudential Center
Boston
University Town
Center
La Jolla
West End City Center
Budapest, Hungary
World
Trade
Center
New York
World Trade Center
Mexico City
Times Square
New York
CN Tower
Toronto
Prudential Center
Boston
CN Tower
Toronto
Around the world
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our clients
Sbe Entertainment Hollywood
Prudential Real Estate GroupBoston
Queen Emma Land Co.
Honolulu
Camden Properties TrustHouston
Goldrich and KestLos Angeles
Legacy PartnersNewport Beach
Madison MarquetteLos Angeles
The Irvine CompanyNewport Beach
Shea PropertiesAliso Viejo, CA
Price EntitiesLa Jolla
VornadoNew York
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Downtown los angeles now
Growing Population •Workforce population of over 500,000 •Almost 50,000 residents •12 million visitors annually [ Source: Downtown Los Angeles Business Improvement District]
Transportation Options •Proximity to all major freeways •Amtrak and Metrolink at Union Station, Metro light rail, subway, bus and DASH shuttles
The Santa Monica (10) and Harbor (110) freeways, Long Beach and Santa Monica light rail lines, DASH and USC shuttle systems, and multiple Metro bus lines serve the Artisan District
The Center of the Region •Civic: Home of City, County and Federal Administration- new Court House and Federal Building coming. •Sports and Culture: the Music Center, Walt Disney Concert Hall, L.A. LIVE, Staples Center, MOCA and 100 educational and cultural institutions. •Future: Broad Museum, 72-story Wilshire Grand tower, Broadway Trolley, new retail and residential projects
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Center of the region
Downtown is the Southern California hub for transportation, government, finance, culture, arts, sports, dining, and entertainment.
Growth industries are health, education, design, technology and creative services.
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Downtown LA 2000-Present
Includes money secured for projects starting or approved for construction through 2012
Property Type:
Arts & Entertainment: $1,343,800,000Civic & Institutional: $2,097,700,000Commercial: $491,000,000Mixed-Use: $4,372,000,000Residential: $5,927,100,000Figueroa Corridor/Expo Park: $1,500,000,000
Downtown Total: $15,731,600,000
Center of significant investment
USC $6,000,000 ,000 Capital Plan
PLUS
[ Source: Downtown Los Angeles Business Improvement District]
Wilshire Grand Hotel and Offices Completion 2016Seen from Artisan District
Total Market Investment: $19B
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Prime RESIDENTIAL NEIGHBORHOODS
135 Residential Buildings 18,284 Market Rate Units* 90.02% Occupancy Rate *Includes completed apartments, condos and lofts
$88,700. Median Income73% Completed College or Higher53% Top, Senior, or Professional staff levels[ Source: Downtown Los Angeles Business Improvement District]
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Farmers Field Broad Museum
Wilshire Grand Figat7th
Public and private investment
Arts District, Bunker Hill, the Financial District, and USC
South Park
Broadway Trolley
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DOWNTOWN
UNIVERSITY OF SOUTHERN CALIFORNIA
EXPOSITION PARK
SANTA MONICA FWY (10)
HARBOR FWY (110)
FIGUEROA CORRIDOR
USC
913 NEW APARTMENTS
LA MART
STAPLES/LA LIVE
ARTISAN DISTRICT
The ARTISAN district
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An expanding downtown
uscUSC
uscDOWNTOWN
ARTISAN
DISTRICT
ARTISAN
DISTRICT
ARTISAN
DISTRICT
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UNIVERSITY OF
SOUTHERN
CALIFORNIA
STAPLES CENTER/
CONVENTION CENTER/
LA LIVE
EXPOSITION PARK
SANTA MONICA FWY (10)
METRO TO CULVER CITY
METRO TO LONG BEACH
The Metro Expo Line connects
the District by rail to the
Westside, Hollywood, the
South Bay, Long Beach, and
Pasadena . 4 Metro stations
serve the District, USC and
Expo Park, and neighborhoods
such as Culver City, the
Crenshaw District and the
heart of Downtown LA.
The Metro Rail system will
expand to 80 stations and
over 87 miles of rail to
destinations across LA County.
Estimated ride time between
Downtown LA and Culver City:
less than 30 minutes
HA
RB
OR
FW
Y (
10
)
MARTIN LUTHER KING JR
FINANCIAL DISTRICT
ARTISAN DISTRICT
STRATEGIC LOCATION
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University of
Southern
California
Harbor Fwy (110)
Exposition Park
Trade Tech
Martin Luther King
Santa Monica Fwy (10)
LA Mart
ARTISAN DISTRICT
COMMUNITY ANCHORS
Lorenzo Apartments (916 new units)
Coliseum
University Park
^ To Convention Center, Staples Center and LA Live
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Dynamic neighbors
Figueroa Corridor at Staples Center/LA Live adjacent to Los Angeles Convention Center
• Staples Center/LA Live combined attract over 3.5 million yearly visitors • The Los Angeles Convention Center attracts 1.8 million visitors annually
450-room, $200M Renaissance Hotel to begin construction in first quarter of 2014 with completion by early 2016.
Three new restaurant concepts set to open first quarter of 2014.
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Rose Garden at Exposition ParkCalifornia Museum of Natural History at Exposition Park
California Science Center atrium at Exposition Park
World class amenities
Memorial Coliseum at Exposition Park. Home of USC Trojan Football.
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The Financial District over the Bovard Administration Building tower.
Waite Phillips Hall of Education.
Von KleinSmid Center for International and Public Affairs.
The USC School of Cinematic Arts complex.
Seven main buildings totaling 200,000 square feet.
George Lucas and Steven Spielberg buildings,
clustered around the Academy Courtyard.
World class university
University of Southern California
$1Billion in gifts 2010-2011$6B Capital Improvement Plan
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LA Trade Tech College
The Accelerated School
Frida Kahlo High School
Ánimo Jackie Robinson Charter High School
Orthopedic Hospital
Medical Magnet High School
Progressive Community schools
USC has a nationally renowned Outreach
Program
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new Business Sectors
Artisanal Manufacturing/Sales
Incubators/Startups/R&D Design Showrooms/Workshops
Destination Food & BeverageArtisanal Manufacturing/Sales
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Mercado de Paloma
Seven restaurants and five shops and services located in a setting intended to be reminiscent of an old world marketplace. Food offerings range from an organic juice bar to Ethiopian, Vegan, Thai, Yucatan and American diner fare. The Mercado has launched several high-profile chef-driven restaurants, including Mo-Chica, now located on Restaurant Row downtown, as well as Chichen Itza, famous for Yucatecan-style Mexican cuisine.
amenities
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Figueroa Street Bike Lanes
Proposed streetscape improvement project to 7th Street with Martin Luther King Blvd with the first dedicated cycletrack in Los Angeles
Additional improvements will include new bus platforms, street trees, light fixtures and other amenities.
Construction expected 2014.
TV Factor
y
amenities
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Original horse racing track is now the Rose
Garden
New temporary
home for Space
Shuttle Endeavour at
Air and Space
Museum. New pavilion
to be constructed.
Exposition Park
The most important civic leisure destination in Los Angeles for 142 years. Top 5 visitor destination in Southern California, with over 4 million visitors annually.
• African American Museum• California Science Center • IMAX Theatre• Memorial Coliseum and Sports Arena • Natural History Museum • Rose Garden• Exposition Park Intergenerational Community
Center (EPICC) • Amgen Center for Science Learning• Olympic Swim Stadium• Air and Space Museum
amenities
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• 2013 90-year lease agreement with the University of Southern California requires at least $90M investment in renovation and restoration of the historic Memorial Coliseum
• Agreement calls for 24 month interim period after which Sports Arena facility can be replaced by new sports venue funded and constructed by USC
Memorial ColiseumThe only venue in the world to have hosted two Olympiads (X and XXIII), two Super Bowls (I and VII) and the World Series (1959).
Sports ArenaThe site of John F. Kennedy’s acceptance speech at the 1960 Democratic National Convention.
amenities
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Artisan district
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