pmafreshconnections.com.au | #PMAFCMay 12–14, 2014 | Melbourne, australia

jOIN THE REVOLUTIONWE'RE SHAKING THINGS UP AT PMa FresH ConneCtions 2015

We're shaking things up in 2015...

We are constantly looking for ways to improve Australasia’s premier networking event for the fresh fruit, vegetable and floral value chain, and we are proposing a new-look event design for PMA Fresh Connections at the Melbourne Convention and Exhibition Centre, 12-14 May 2015.

But first we want your reaction!

as a major supporter of the event in the past as an exhibitor or sponsor or both, we would love to get your feedback to the proposed new design, which will include:

• Trade show and conference days completely split• Low entry cost for delegates to the trade show to maximise foot traffic• Lower booth costs - invest according to your needs and preference• No more sharing delegate time with the conference component• Sponsorship opportunities truly aligned with your target audience• Greater opportunity for major networking• Meeting areas available at the trade show for those all-important meetings• Exhibitors can now attend the conference • Greater depth of educational content at the conference• Special Interest Groups can now combine their conference with the trade show

This is just the start of many exciting PMA Fresh Connections enhancements. We'll be outlining additional value in the lead up to the event. In the meantime, please read on to find out more about the new look event and how you can give us your feedback.

Thank you,

Michael WorthingtonCEO, PMA Australia - New Zealand

tuesday 12th - thursday 14th may

ScHEdULE SNAPSHOT

1

social events

Social networking events are important for the industry to have that downtime and re-acquaint with old friends and make new ones. The following is proposed:

tuesday evening: Special Interest Groups to arrange and host their own events

Wednesday morning: Welcome Breakfast – ticketed and sponsored event with motivational speaker

Wednesday evening: Gala dinner – ticketed and sponsored event with entertaining speaker

The Special Group day will be dedicated to specialist 'streams' of sessions, workshops and meetings delivered by industry interest groups, with information specific to the needs of their members.

tuesday, May 12

sPeCial grouP day

wednesday, May 13

trade sHow dayIn a PMA Fresh Connections first, we've carved out one huge day of uninterrupted prime trade show time, giving you maximum face-to-face opportunities to build on existing relationships and reach new audiences.

tHursday, May 14

ConFerenCe dayBuilding on the PMA Fresh connections reputation as the industry leader for educational content, conference day will feature high quality speaker presentations, and will be arranged and hosted by PMA Australia-New Zealand.

see page 2 for more. see page 3 for more. see page 4 for more.

What's involved?

conference facilities will be available for up to six Special Interest Groups to hold meetings or conference proceedings that are specific to their needs. For instance, there might be a (fresh produce) Foodservice conference, arranged by the Foodservice sector for their stakeholders. The relevant Group will arrange speakers and topics and conduct the conference; PMA Fresh connections will provide the venue, catering and the full delegate management service.

2

tuesday 12th may:

SPEcIAL INTEREST GROUPS dAy

The Special Interest Groups day is designed for those organisations or sectors who want to run a specific one- or half-day conference or forum for their specific stakeholders on issues that matter to them.

key features

• critical information and educational content tailored to specific interests, product groups and services

• Greater opportunities to connect with those who share your specific business interests

• Lower registration fees and more flexibility in registration options

• More accessibility for every segment of the industry

What's involved?

This day will be devoted to trade and networking. The exhibition hall at the Melbourne conference centre will be used for a quality trade show event, involving as many organisations from the industry as possible to ensure a large number of exhibitors of fresh produce products and services.

key features • Low entry costs (around $75) for delegates to encourage large numbers of delegates

• Lower booth costs and more opportunities for booth customisation

• Greater accessibility for every segment of the industry and every level of experience

• dedicated, uninterrupted trade show time from 09.30 – 16.30

• Private meeting rooms for hire within trade show floor

• Increased networking opportunities across the value chain

3

wednesday 13th may:

TRAdE SHOW dAy

Trade Show day is designed for exhibitors from all parts of the supply chain who want to connect with a large number of delegates from all sectors of the fresh produce industries of Australia and New Zealand.

The low entry cost for delegates is designed to encourage buyers of products and services to attend in large numbers.

What's involved?

High quality speaker presentations, building on the PMA Fresh connections reputation as the industry leader for educational content. The day will be arranged and hosted by PMA Australia-New Zealand.

4

thursday 14th may:

PMA A-NZ cONFERENcE dAy

companies and organisations that want to send their staff to learn more about their industry, what consumers are demanding and how technology and innovation will transform the industry for the next decade.

Staff will leave with genuine and useful tools to implement in their businesses.

key features

• Greater depth of educational content

• Topics that tackle the fresh produce industry big issues and trends

• High-quality local and international expert speakers

• More opportunities to connect with key industry influencers and decision makers

WHAT THIS NEW FORMAT MEANS

5

• Separate sponsorships available for the trade show and conference to maximise visibility for your brand

• Sponsorship opportunities truly aligned with your target audience

• More delegates to grow your reach

• Greater flexibility to customise your sponsorship

For sPonsors For exHibitors

• Low delegate entry costs to make it more accessible for your target audience

• More delegates to grow your reach• Lower booth costs allowing you to invest

according to your needs and preference• Greater exposure for lower cost• Uninterrupted trade show time• Better opportunities for quality face-to-face

networking• Private meeting areas available within the trade

show floor• Greater flexibility to customise your PMA Fresh

Connections participation• More time for professional development,

uninterrupted by trade show responsibilities

Sponsor and Exhibitor prospectus will be available in October 2014. Sign up to the newsletter for updates at www.pmafreshconnections.com.au/ newsletter.php

As we said at the outset, we are seeking your feedback – all we need from you is to click on one of the symbols below...

jOIN THE REVOLUTION!

THANK yOU!

pmafreshconnections.com.au12-14 May | Melbourne australia

jOIN THE REVOLUTION AT PMa FresH ConneCtions