IOS Media Banner. Digital image. Periscope. N.p., n.d. Web. 25 Oct. 2016. <https://www.periscope.tv/press>.

Inc, Twitter. "Periscope." Periscope. N.p., n.d. Web. 25 Oct. 2016. <https://www.periscope.tv/about>.

“While there are many ways to discover events and places, we realized there is no better way to experience a place right now than through live video. A picture may be worth a thousand words, but live video can take you someplace and show you around.”

Value Proposition

globalwebindex.net,http://www.globalwebindex.net/blog/3-in-4-periscop-users-are-16-34

Age 16-24: 41%Age Under 35: 75%

Who's using it?

For Organizations

More accessible to customers

Create personal relationships

Live demo and broadcast for products

Humanize a brand

Excellent customer service platform

Cost effective

Businessnewsdaily.comhttp://www.businessnewsdaily.com/8287-periscope-for-business.html#sthash.gw09GfRh.dpuf

Mobile app based on Twitter

Most active times:at noon and between 5pm and 6pm

Business Insider, http://www.businessinsider.com/who-uses-twitter-2015-6.

Optimal Times for Periscope

Is It Worth Using?

Yes:

Live broadcast and interaction

Ability to save broadcasts

However...

Limited interaction - When users comment, it stays on the screen for a few seconds and then, it fades away

Limited on Twitter

But Still:

Worth using as a great way to share knowledge and a behind-the-scenes look

Vinson, Jason. "The Good and the Bad of the Periscope Social Media Platform." Fstoppers. N.p., 05 Nov. 2015. Web. 25 Oct. 2016. <https://fstoppers.com/originals/good-and-bad-periscope-social-media-platform-96813>.

Better For B2C

• Fun to use• Creative and Interactive• Share Industry News• Take Viewers Behind the Scenes

Example of Company Using Periscope...

Costs To Use Periscope For Organizations

• Extremely Cost Effective!!• Free To Use• Just Like Using Twitter...• Live Broadcasts Save Time For Editing But...• Still Need To Do Some Homework Before Broadcasting :P

http://blog.hubspot.com/marketing/periscope-app-live-broadcasting-tips#sm.00005sobv1f76cvfxmk21epplkjg5

5 Quick Tips for Using Periscope

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