introducing nourish brands 2012

We are Nourish BraNds.

We work with our clients to help them grow their business.

With a core team of thinkers, creative folk and account managers, we work out what you need to do to grow your business and then make it happen.

it is that simple.

Whilst we are a small core team, we grow in size to deliver on each client project. For us we prefer to work out what you need and then build the killer team to deliver. We work this way as we know every client and every client challenge is different. This approach keeps our overheads down too, which is passed onto you as better value for money. after all it is your money not ours.

We work with all kinds of businesses and can do everything from marketing strategy to advertising and design.

: to cause or help grow your business

some of the brands we are helping to grow: acer Group (aopen)dora Men’s Wedding ringsdandelionFitzroviaFujistuLa ZuppaLavazza CoffeeMadame Flavour TeaMastersoftMeat and Livestock australiaMoira Macs ChickenMyfoodbooksandringham Yacht ClubstalactitesTetley TeaTrollbeadsTrue North CruisesVix Technology Vixtel

Whilst Nourish may be a relatively new business, our team are by no means new to delivering for and delighting our clients.

We believe to be able to do this, we need to behave in a certain way.

: the way we do business

No surprises – whether it be a change in cost, timeline, meeting time or just what we will be presenting, we believe in keeping our clients informed about what is going to happen. Any surprise we give you will be a nice one!

it’s your moNey Not ours – as your agency we are entrusted to spend your money. We are always conscious of this and will seek out efficient ways to resource projects and also seek multiple quotes to make sure your money is going as far as it can.

traNspareNcy – we expect to know a lot about your business and in return will do the same for you with ours. With a policy of having a standard mark up external supplier costs and are more than happy to open up our books for you to know where we make our money.

We WoN’t alWays say yes – we are nice people and we aim to please, but if we said yes to everything that was asked of us in the long run you would end up with advertising and campaigns that were not as good as they can be. So, whilst we won’t agree to do everything you ask of us, we will always listen to your concerns to work out a way to address them.

you doN’t pay to traiN our staff – we don’t believe that you should pay to train our staff, so we engage only senior people to work on our client’s accounts. Yes they cost a little more per hour, but deliver faster and use their experience to make sure things don’t go wrong.

We believe spending some time upfront understanding and defining what your business, then your brand needs saves you money in the long run. From a defined brand platform we can roll out integrated communications across any touch point that the business and brand needs to deliver in.

: delivering integrated communications

structured thinking gets us there

VisioNThe core elements of the business, including its purpose, mission, values and strategies

ideNtityThe symbols that express vision, including its voice, visual presentation, personality and character

cultureThe way we work together, including its processes, organisational structure, relationships and language

productsThe products, services and experiences that give you competitive advantage

BraNdsThe behaviours and communications that convert vision, identity, culture and products into customer value

Defining what the business stands for and how it behaves drives everything we do

esseNce

emotioNal BeNefit

ratioNal BeNefit

persoNality

Values

: approach to innovation

Too often innovation projects jump straight into the wacky fun stage of brainstorming and idea generation. We believe in doing a bit more work upfront before leaping into idea generation. This upfront work covers everything from understanding your culture and appetite for innovation through to identifying the white space in the market. It might take a little longer, but we know from experience we can deliver a better outcome for your business.

1 Se

T Yo

ur In

novATIon compASS

2 GenerATe IDeAS

4 reAlITY check

3

Develop proDucT propo

SITIon

5 reFIne & lAunch

With a career spanning fifteen years consulting to many of Australia’s most famous brands maria is an expert in marketing, branding and communications. If you can read it, eat it, drink it, fly in it or watch it, she has probably worked on it!

her passion is for understanding a client’s

business and turning this into marketing strategies that drive a result for her clients. This has led to many of her strategies and campaigns adding millions of dollars to the bottom line of her client’s business.

maria has won AmI awards for best brand campaign for Arnott’s Shapes and best new

product launch for kettle Sensations.

In addition BrW magazine list kettle Sweet potato as one of their hit new products. maria has a Bachelor of Business, an mBA and is currently undertaking a Doctorate of Business in the area of Innovation.

: core team bios

— optus vision – launching pay Tv in Australia— Fosters Australia— Ansett Australia & Ansett International – including the crisis management of the 747 Fleet grounding— myer Grace Bros— Woman’s Day— Arnott’s Snackfoods (kettle, rIX) & Arnott’s Biscuits (Brand, Shapes, vitaWeat, Sweet portfolio)— State library of nSW— Starlight Foundation

— General mills – patak’s, old el paso, Betty crocker & latina pasta— Don— city of melbourne— melbourne racing club— Austereo – mmm and Today network— Department of education – State Government of victoria— national Gallery— Allanah and madeline Foundation— Sportsco

— national Foods— happy Baby— herbert Adams— melway— Anglicare— Sony BmG— madame Flavour— Tetley Tea— meat and livestock Australia — la Gina — Sirena Tuna — vix Technology — Dora rings

maria creWsFounDer & DIrecTor

maria has worked with the following clients:

sophie fultoNAccounT eXecuTIve

Sophie is a recent entrant into the world of marketing and advertising. recently graduating from melbourne university with a Bachelor of commerce / Bachelor of Arts, where she achieved 15 first class honours, Sophie is a rising star in the industry.

her obsession with detail and delivery is second to none making her one to be relied upon to get things on time and on budget.

Jef taNcreATIve DIrecTor

Jef is a dynamic creative professional with 15 years of online and offline media experience spanning brand management, art direction and creative communication strategy. Skilled in Tv, print and web production work processes and experienced in maximising production skills for efficient project management and maintaining high standards. versatile and resourceful in problem solving.

Jef has worked in the middle east, Asia and Australia and is adept in solutions-neutral creative spaces including social media ideation, strategy and planning. Jef would like to take his talent and experience and bring it to your table. Jef has worked with microsoft, nike, cussons, pfizer, madame Flavour amongst others.

mark summerVilleproDucer

With over 25 years of shooting around the world, working across Tvcs and print, mark has produced almost anything you can name.

mark Summerville spent 18 years as the head of Tv & print at leo Burnett hong kong, Tokyo and Sydney. he also spent 4 years at George paterson Sydney as head of Tv working across many famous Australian Brands. mark now runs his own consultancy for Tvc, print and Digital production and has worked for many top agency throughout Australia. As a producer the word “impossible” is not something he is familiar with, wrap this up with excellent budget control and anything is possible.

toNy aNaNiadis FInISheD ArTIST,

reToucher AnD

pAckAGInG SpecIAlIST

: core team bios

JaNe WoNG DIGITAl, SocIAl meDIA STrATeGY AnD communITY mAnAGemenT

With over 20 years experience in Advertising and marketing, my expertise covers Strategic planning, creative Direction, Art Direction and Writing. multi-platform campaigns are a logical extension of how she thinks.

She dwells in the digital space, living and breathing Social media. her online social networking & mobile marketing experience started more than 10 years ago. In planning she prefers not merely to follow traditional media silos but to find the best solution for each business proposition.

Jane’s extensive account experience is broadly covered by: FmcG, retail, Financial, Insurance and Telecommunications Services, Fashion, Food and Beverage,

Government and nGo’s, pharmaceutical and health, Travel and hotels, real estate and oil companies.

She helps clients establish inhouse social media departments, social media governance and protocols. Jane offers long and short term social strategies by identifying user benefit oriented social platforms, that can be effective in building businesses, adding value as a networking connector, experienced facilitator and brainstorm leader. She is a quick learner, consume information faster than average and disseminate it quickly. This allows her to take multiple disparate elements and use them to determine the future zeitgeist.

Tony has worked in the design and packaging industry for over 20 years. With a passion for the detail he is driven by delivering perfection in artwork. This means that anything he shows you can seamlessly transfer in the printed end product. having spent over 7 years at cowan Design made him an expert in packaging finished artwork. This skillset he applies to our packaging and print projects.

roB morrisoN SenIor WrITer AnD DIrecT mArkeTInG SpecIAlIST

In his 20 years in the direct marketing industry rob has written clutter-busting, response-driving work across three continents. his work in canada, england and here in Australia has earned him the reputation of being one of this countries best creatives. And his history of putting languishing creative departments back into the spotlight means he’s also rated as one of Australia’s best creative Directors. rob has spent a substantial part of his career on telecommunications clients having done nearly 6 years on optus, 3 years on Telstra, 2 years on FoXTel plus time on 3mobile, Bigpond and amaysim. he’s the owner of over 40 local and international direct marketing awards. rob was chairman of the ADmA

creative Jury in 2002 and in 2005 traveled to cannes as Australia’s only creative judge on the Direct lions jury. plus he is unusual among his peer group in that he’s the proud owner of a marketing Degree. he’s adamant there’s no point in brilliant creative if the work is not strategically sound.

aNGela ceBeraNo DIrecTor

- FlourISh pr

Flourish pr is our in-house sister company who specialise in public relations and events. Angela has worked in public relations for the last decade, gaining invaluable experience and contacts throughout the industry. Angela has extensive experience in entertainment pr, working for almost seven years as national publicity manager at Sony music entertainment. She has worked with and represented the biggest and the best, both locally and internationally. Angela has an incredible eye for style and is passionate about branding and image consultation. Angela prides herself on her reputation. her core values are based on honesty and integrity. Angela has a Bachelor of communications (public relations).

understanding consumers drove industry growth

chAllenGe:mlA like most marketers were torn between using new and old media to connect

with their consumers. By finding the answer to this question mlA would be able to sharpen their marketing efforts and use these insights to drive industry growth.

Solution:The most comprehensive study conducted in Australian to understand which

media had the most influence over what Australians cooked for dinner each night. The insights were then turned into a book that was launched to the food

industry – both positioning mlA as a thought leader and creating opportunities for partnerships which are driving sales of red meat in Australia.

An Illuminating way to engage retailers

Challenge:every year rJ Scanlan would send a newsletter to their 300 retailers,

this year we wanted to create something that would have a bit more longevity.

Solution:‘Illuminate’ the magazine. This mini magazine was able to bring

to life the campaigns and tips and tricks for the retailers to get them excited for the year ahead.

Challenge:The tea category is highly competitive and dominated by large

multinational players, as a start up brand madame Flavour needed to stand out. With a unique product format and interesting blends we were half way there, the challenge become letter consumers know about her,

especially as we were being outspent 100:1.

Solution:personify madame Flavour in our communications and take inspiration

from the packaging to create cut through communications. A combination of advertising and sampling done in a gorgeous and engaging way have

helped to drive sales growth of 100% each year and the brand is now sold in Australia and around the world.

A madame, an infuser pod and 100% sales growth every year

I’ VE MARRIED

WHITE TEA

AND ROSE.

HOW ROMANTIC.

MF

017

I ’ve paired rare Peony White tea with a scattering of rose petals to create

my exquisitely fragrant new blend. The scent is subtle, the flavour just a

hint sweeter, the health-giving antioxidants extraordinarily rich.

Ah, the perfect match of delicacy and pure luxury.

Selected blends available at Woolworths, Ritchies, IGA, Foodland and from April in Coles Supermarkets.

Visit madameflavour.com and enter ROSE promotional code for a special offer to celebrate the launch of my new blend.

Special offer expires March 30, 2010. See website for details.

MOST TEAS COME IN A BAG. I PREFER A SILK PURSE.

Paper? Never. I choose to accessorise with my unique silken ‘infuser pods’.

Not only gorgeous, they are designed to gently release the flavour and

aroma of my longer leaf blends, all hand-picked from my favourite

boutique estates. Try new White tea with Rose, subtle and romantic,

it’s the perfect match of delicacy and pure luxury. For more about

my range, visit madameflavour.com. Find me in Coles, Woolworths,

Safeway and selected Independent stores including Ritchie’s.

MF

033

Challenge:The telecommunications category is dominated by the big three – Telstra, optus and vodafone, none of whom really deliver anything innovative for

the small business operator. vixtel needed to created a new offer and make it easy to sell to small business.

Solution:We developed new branding, packaging, website, sales tools and a video

that made it easy to understand for non-technical people.

Doing to your office phone what Apple did to your mobile

The offi ce phone that

gets smarter by the day.The offi ce phone that

gets smarter by the day.







The offi ce phone that gets smarter by the day.

A new sales team has been put in place at vixtel and they needed to have easy to use and sell from sales collateral. Introducing a simple steps based process to

explain product offers has delivered easy to use sales tools.

making technology easy to sell

Vixtel Pty Ltd

Level 1, 121-127 High Street Prahran, VIC 3181

Phone: 1300 VIX-TEL Fax: 1300 VIX-FAX

[email protected] www.vixtel.com.au

ABN: 93 135 358 020

Transforming the way you connect

Vixtel Pty Ltd

Level 1, 121-127 High Street Prahran VIC 3181

Phone: 1300 VIX-TEL Fax: 1300 VIX-FAX

ABN: 93 135 358 020

www.vixtel.com.au


Level 1, 121-127 High Street Prahran VIC 3181 Phone: 1300 VIX-TEL Fax: 1300 VIX-FAX www.vixtel.com.au


Nick CrewsMarketing Manager

Level 1,

121-127 High Street Prahran

VIC 3181

Phone: 1300 VIX-TEL

Fax: 1300 VIX-FAX

Direct: + 61 2 9018 4351

Mobile: 0417 564 199

[email protected]

www.vixtel.com.au

Terry Crews

Level 1,


VIC 3181

Phone: 1300 VIX-TEL

Fax: 1300 VIX-FAX

Direct: + 61 3 9095 2003

Mobile: 0429 007 001

[email protected]

www.vixtel.com.au

Rohan DoyleOperations Manager

Level 1,


VIC 3181

Phone: 1300 VIX-TEL

Fax: 1300 VIX-FAX

Direct: + 61 3 9095 2072

Mobile: 0424 225 100

[email protected]

www.vixtel.com.au

David SimsChief Financial Officer

Level 1,


VIC 3181

Phone: 1300 VIX-TEL

Fax: 1300 VIX-FAX

Direct: + 61 3 9095 2021

Mobile: 0414 555 645

[email protected]

www.vixtel.com.au

Level 1,


VIC 3181

Phone: 1300 VIX-TEL

Fax: 1300 VIX-FAX

[email protected]

www.vixtel.com.au






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($29, $49, $79 only).

chAllenGe:Find a way to sell wedding bands to an audience that really is just

not that interested in anything leading up to their wedding.

Solution:It’s a well known fact that in the lead up to their wedding men are pretty clueless about the details, leaving it to their fiancé to handle.

playing on this insight the campaign we developed brings to life that he knows nothing about his wedding but will know which ring he wants.

The campaign has helped to grow sales at a time when the industry is flat.

Selling men’s wedding rings to men via women

Transforming the way vIX does business

chAllenGe:To take a company that had grown through acquisition without

a clear brand or vision and inspire them to become an integrated business operating under one brand. And to do so across 10 countries and bring

800 staff on the journey too!

SoluTIon:over 6 months we worked with the executive Team to measure the

culture in the orginisation, develop and delivered organisation change program that engaged all the staff. All this internal work lead up to the launch of the new external branding and marketing. Where over 300

pieces of collateral were developed, alongside with trade stands in the uk, website, videos, e-dm’s newsletters and internal branding. The impact has

been a dramatic change to the way in which vix does business and a dramatically changed organisation culture.

>51% OF COUNCILS IN THE UK USE VIX ITS SOLUTIONS

13,500BUSES EQUIPPED ACROSS THE UK

22 MILLIONREAL TIME UPDATES PER DAY IN THE UK

ERG and ACIS have successfully delivered solutions to

the public transport industry for over a decade across the UK.

Now they are both united under one brand – VIX.

VIX transforms the way people commute and connect all over

the world, from intelligent transport systems and ticketing

solutions to transaction processing VIX can do it all.

To fi nd out more about how VIX can help you transform your city

or project visit www.vixtechnology.com or call us on 01223 728700

It’s amazing what happens when two companies become one.

Key Facts• Populationofmorethan30million.

• Hostofthe2008OlympicGames.• ProjectpartnershipbetweenVix

andBeijingInfrastructureandInvestmentCompany.• 1.4millionpassengerjourneysonitsfirstdayofoperation.• 2.5millioncommutersperday.• 7lines,125stationsandcounting.

tRaNsFORMatION sOLUtION:Priortothe2008BeijingOlympicGames,Viximplementeda

stateoftheart,smartcard-basedAutomatedClearingCentre

(ACC)capableofprocessingmorethan10millionpassenger

journeysperdayinlessthan4hours.MetroTransitoperators

havebeenprovidedwithanumberofbenefitsincludingback-

officetransactionprocessing,financialmanagement,card

basedmanagementand,overall,ahighlyreliablesystem.Since

operation,thesystemhasprocessed740millionpassenger

journeys,whichequatestomorethan3.7billionusagedata

transactionsandcontinuestoprovideBeijingresidents,and

visitors,withmoreefficientpublictransport.

10 MILLION740 MILLION

PasseNGeRs PeR Day caPacIty

2.5 MILLION DaILy cOMMUteRs

jOURNeys sINce OPeRatION

Vix transformed the world’s biggest rail system

BeIjING, chINa10/F,3rdBuIldInG,JInGTOuPlAzA,nO.6XIAOyInGnOrTHrOAdCHAOyAnGdISTrICT,BEIJInG100101CHInA

GLOBaL heaD OFFIce: aUstRaLIa121-127HIGHSTrEETPrAHrAn,VIC3181AuSTrAlIA

VIXTECHnOlOGy.COM

Key Facts

• Surroundedbybodiesofwater.

• Majorportforcruiseships.

• Wideuseofferrytransportation.

• Sevenseparatetransitagencies

operatingontheonesystem.

tRaNsFORMatION sOLUtION:

InordertobettercoordinatetransportationinSeattleandPuget

Sound,Washington,ViximplementedaSmartCardbasedfare

collectionsystem.Thenewsystem,launchedinApril2009,is

knownastheRegionalFareCoordinationSystem(RFCS)andhas

streamlinedtransportation,enablingittobecontrolledcentrally.

Thisisagreatimprovementonthesevenseparatetransit

agenciesthatpreviouslyoperatedtransportationintheseareas.

Aspartoftheupgrade,Vixalsodevelopedseparatestakeholder

websites,makingtheservicemoreaccessibleandconvenientfor

all.Thenewsystem,whichconnects62citiesandtownsacross

6500squaremiles,isexpectedtohandlearound190million

passengerjourneysperyear.

Vix transformed seattle’s seven transit payment systems into one.

cONNectINg190 MILLION62 cItIes aNd tOwNs

passeNgeR jOURNeys peR yeaR

seattLe

SuITe1N,411FIRSTAVeNueSouThSeATTLe,WA98104

gLOBaL Head OFFIce: aUstRaLIa

121-127hIghSTReeTPRAhRAN,VIC3181AuSTRALIA

VIxTeChNoLogy.CoM

5,000 tripsA DAY (in first week)

25km guiDeD buswAY

LOngest in tHe wOrLD

bAckgrOunD

Cambridge is proud to be home to the world’s longest guided

busway, with 25km of dedicated route. “The Busway”, opened in

2011, provides a reliable, fast and frequent link between Cambridge

and the more rural market towns of Huntingdon and St. Ives and is

serviced by Stagecoach and local operator Whippet.

tHe prOject

Vix have provided a wide variety of products and services to

support the efficient operation of The Busway. These include

advanced bus priority systems at traffic signals to help ensure a

fast service for users, the provision of Real Time arrival information

on displays placed at bus stops and at key points around the city

centre as well as Smart enabled ticket machines to enable an ITSO

compliant smartcard scheme to provide users with flexibility when

boarding the bus.

real time passenger information

• Vix provide round the clock, real time information to passengers

via a wide range of range of displays deployed on the busway.

bus priority systems

• Vix have provided a Bus Priority System which uses on-vehicle

GPS tracking information to automatically switch the traffic

signals to green, providing it with priority at the junction. This

measure helps to ensure that buses run to timetable, providing

a more reliable service for users.

smart enabled ticketing

• The new busway Smartcard scheme is powered by Vix TP5700

and TP5000 ticket machines. This allows users to purchase a

plastic smartcard which is accepted on both Stagecoach and

Whippet vehicles running on the busway and allows them to

board the first bus that arrives. The smartcard can be topped up

on the bus for additional journeys. The Vix machines also accept

ITSO compliant English National Concessionary Travel Scheme

passes (ENCTS) allowing the Bus Operators to access BSOG

funding for smart ticketing.

Vix supports launch of

cambridge guided busway

Bringing Italy’s best kept secret to Australia

challeNGe:Bristot is one of the leading premium coffees in Italy, sold predominately in

cafes the client wanted to launch the brand in retail and looked to Asutralia as the test market. Australia’s grocery retail channel is one of the toughest in the world, so we knew if we could crack it here, we would have the right model

in place to roll out around the world.

solutioN:nourish pulled together the thinking, the team and pitched the brand to

Woolworth’s. ranging was secured in the coffee category and 6 weeks later the product was on shelf across Australia. managing everything from retail account

management through to packaging and marketing, nourish has become the Australian operations head for Bristot Italy.

Italy’s best kept secret is out

and it tastes great.

Beloved, cherished Italian espresso, it’s no wonder the Italians

have kept it to themselves for nearly 100 years. Bristot Super Premium

Coffee is blended in Northern Italy, the home of espresso coffee and

available in both beans and ground. Now available exclusively at

Woolworths (and Harrod’s of London) you can experience what lovers of

espresso across Italy have been keeping to themselves.

Italy’s best kept secret sInce 1919

NOW AVAILABLE AT WOOLWORTHS

sharing italy’s best kept secret with australians

growing the premium coffee segment

engaging retailers and sales teams to sell, sell, sell!

challeNGe:Sales teams and retail buyers see hundreds of products a year that they

need to get behind and sell, we needed to develop a unique way to engage with this jaded, yet business critical group of people.

solutioN:chai – ho!! We taught the Tetley team to dance Bollywood style so they

could deliver their presentations in costume and the get the sales team up dancing. The impact was so powerful that it has set the benchmark for

grocery presentations in Australian retail.

In addition, for coles and Woolworth’s range presentations a series of posters and interactive walls were developed to shift the game from death by powerpoint into an interactive and immersive presentation experience.As a result 10 new products were accepted by the retailers – unheard of

in this day and age of home brands.

lavazza After the races

challeNGe:Turn some of melbourne’s coolest bars into lavazza Bars

during the Spring racing carnival

solutioN:Temporary wallpapers and signs designed to blend seamlessly into the venues so that the who’s who of melbourne were able to feel

like they were in a lavazza bar.

connecting Australia’s Trollies

challeNGe:Trollbeads had a new distributor who had no idea who the

consumers were for the brand. We needed to find them, engage with them and then start selling to them.

solutioN:creating the Australian Facebook page for Trollbeads we were

able to reach out to collectors and give them their own place to connect with other collectors. Before we created the page we lis-tened to what collectors in other markets were saying and how they were sharing together. From here we were able to launch with the right tone of voice and content that would get them

connecting.

In 7 weeks we broke 1,000 fans, spending only $700 in Face-book advertising. With the average fan spending between $5000 - $20,000 on their collection, it has been a cost effective way to connect with them. The numbers of fans keeps growing as does

the community spirit amongst the fans.

contact maria crews

: like to know more?

03 9092 8444 | 0411237216podium 202, level 2, 9 yarra street, south yarra, 3141