introducing livescribe tata

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Page 1: Introducing Livescribe  Tata

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Introducing Livescribe

Page 2: Introducing Livescribe  Tata

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Livescribe Leadership TeamLeapFrog, Palm, Apple, HP, Lexar, Pure Digital, Motorola, Documentum, Borland

Byron ConnellCMO

20 yrs Marketing & Product Mgt with Apple, HP, Palm &

Tapwave (own startup)

Sasha PesicEVP Corp Dev

Chief Legal Officer Wilson Sonsini

Latham & WatkinsLeapFrog, CNET, Lexar

Jim MarggraffCEO, Founder, & Chairman

Engineering Co-Founder StrataCom,Founder & President Explore Technologies,

Executive Vice President LeapFrogCEO Anoto US

Helen Thomas VP International

GM Leapfrog China and APAC, VP of

Pivotal Resources

Gopalakrishnan KaryVP Supply Chain & Logistics

22 yrs at MotorolaManufacturing, Operations,

Quality Programs

Jim AllisonEVP Engineering

U3, Palm, Autodesk, Pensoft

Alan HenricksActing CFOPure Digital,

Documentum, Informix, Borland, Maxim, Atari

David WenningVP Sales North AmericaParrot, TomTom, Palm,

Tapwave, Apple

Holly DeLeonVP Sales K-12

LeapFrog,Retention Education, Teaching

Innovations, American Airlines, NY Life Insurance

Page 3: Introducing Livescribe  Tata

Livescribe’s 2010 Business Highlights

• Over 850,000 smartpens sold

• Available in 51 countries

• Launched our next generation smartpen – Echo – in 2010

• Broadened customer reach with $99 2GB Pulse smartpen

• Over 70 applications now available in Beta Application Store including Paper Tablet and Pencast Player (iPad, iPhone)

• Over 600,000 pencasts have been produced

• Completed C Round of Funding

• Completed first acquisition of third party developer

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Page 4: Introducing Livescribe  Tata

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Livescribe’s Paper-based Computing Platform

Smartpen

Applications and SDK

Livescribe Desktop

Pencasts and Community

Page 5: Introducing Livescribe  Tata

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Echo Smartpen Features

Page 6: Introducing Livescribe  Tata

Smartpen Lineup

Echo 2GB Starter PackAvail: April, 2011SRP: Rs.6,999

Echo 4GBAvail: NowSRP: Rs. 9200

Echo 8GBAvail: NowSRP: Rs.12,500

Echo 8GB Pro PackAvail: NowSRP: Rs.15,950

Premium400 HoursStarter notebookExtra cap & ink

Premium800 HoursStarter notebookExtra cap & inkTranscription SWSmartpen Portfolio 3-D Recording Headset

200 Hours

Basic Premium800 HoursStarter notebookExtra cap & ink

*Price does not include any taxes

Page 7: Introducing Livescribe  Tata

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Major Software Enhancements for July 2010

Smartpen• Paper Replay Password• Launch Line• Custom Pen Name• Localized EFIGS CK

Applications• Retail app cards• Many new apps• Beta Desktop SDK

Livescribe Desktop• Custom notebooks (1)

• Import/export pencasts• Localized EFIGS CK (2)

Sharing• Import/export pencasts• iPhone, iPad pencast app

(1) Mac support for custom notebooks in September update.(2) Mac LD localized for EFIGS, and Windows LD localized for EFIGSCK

Page 8: Introducing Livescribe  Tata

Set Your Notes Free… Notes are not just useful, they are actionable

Page 9: Introducing Livescribe  Tata

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New Livescribe Desktop FeaturesOrganize Your Notes With Custom Notebooks

Page 10: Introducing Livescribe  Tata

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My Livescribe on the Apple iPad, iPhone, iTouch

Do More With the Information You Capture

• View and download your pencasts from your Livescribe Online account

• Play pencasts on an iPhone, iPad, or iTouch

• Share pencasts with others

• Native, high-resolution iPad support

Page 11: Introducing Livescribe  Tata

70 More New Ways to Use a Smartpen

Page 12: Introducing Livescribe  Tata

Pencast PDFThe Power of Ink and Audio Now Available

in a Ubiquitous Format

• Integrated ink and audio playback in a PDF– Full screen, zoom, rotate, bookmarks, print– Save audio as MP3 file

• Create directly from paper with a few taps and save and send to your destination of choice

• Save, organize and share in a convenient portable format

• Accessible to anyone with Adobe Acrobat Reader 9.3 or above

• Well suited for secure sharing behind the firewall in a enterprise environment

Pencast PDF

Page 13: Introducing Livescribe  Tata

Livescribe Strategic Direction

• Seamless flow of notes and speech to any application– Livescribe Connect

• Seamless access to notes and speech from any device– Livescribe Connect for iPad

• Enable intelligent note-taking– Paper replay ++– Complete solution for notetaking workflow

• Provide ongoing, high-value services– Long-term archive– Ink & audio search– Notetaking eco-system services

Livescribe brings writing and speech to your connected world via the cloud…

Page 14: Introducing Livescribe  Tata

Has a smartpen Changed Your Life?Has your Livescribe smartpen changed your life in any way?

YES NO

* Livescribe Buyer Survey.

If yes, how has your Livescribe smartpen changed your life?

Professionals• “It’s much easier to retrieve and share important info”• “Helps me to be more organized”• “I call it the disambiguator as I use it to reinforce my team’s memory”• “It has made my job transcribing interview notes much easier” “It’s a life changer for people like me with ADHD”.

Students•“My smartpen has made me a better student”• “It’s improved my comprehension in Anatomy”• “Studying for tests is easier than ever”• “It’s changed the way I learn”• “Helps me to memorize”• “I’m more confident in my notes and have more bandwidth to listen & participate in class.”

Page 15: Introducing Livescribe  Tata

Livescribe Retail Display

Page 16: Introducing Livescribe  Tata

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Awards and Recognition

“Taking notes during class - even with the most rapid-fire professor - just got a whole lot easier”

“Livescribe Pulse pen is the most talked about product. It writes, it records, it translates!”

Awards Press

• Almost 1 billion media impressions• Over 20 awards since 2008

“Even the simple act of writing just got a lot more high-tech”

“How will it change the world? For journalists like me it already has”

“This is amazing. Think of it as DVR for audio”

Page 17: Introducing Livescribe  Tata

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20%

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70%64%

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49%

43% 43%38%

35% 35% 34%

17%

% of U.S. Adults Interested in Buying Echo by Occupation

Adults Interested in Buying PulseGiven 28 Word Written Description of Pulse

Description of Echo: …Digital or electronic pens that record audio and handwriting, and link the audio to what you write. They also connect to your computer to upload notes and recordings”