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®

100% Whole Grain Health.100% Whole Grain Health.100% Whole Grain Health.100% Whole Grain Health.100% Whole Grain Health.100% Irresistible Flavor.

Hot Dog Rolls100% WHOLE GRAIN

Sandwich Rolls100% WHOLE GRAIN

Introducing Healthy & DeliciousNew Hot Dog and Sandwich Rolls

from Nature’s Own.

Let your shoppers turn staple and popular mealsinto a wholesome and great-tasting a�air!

Americans have an unbridled passion for burgers, sandwiches, and hot dogs. Nature’s Own shares this love of good food and takes it one notch higher with new 100% Whole Grain Sandwich andHot Dog Rolls!

Our rolls are perfect for any occasion – from summer barbecues to everyday meals. And because we’ve taken great care to combine the best healthy ingredients with an uncompromising focus on flavor, these new rolls are an ideal pantry item for any family.

Consumers want wholesome food now more than ever, and government agencies are recommending the consumption of whole grains as part of a healthy diet. With our new rolls, you can give your shoppers the nutrients their bodies need and the fun food items they want.

Just take a look at what shoppers get:

*Nutritional informationper serving; 8 rolls per package

Smart Sandwich Rolls: • 24 Grams of Whole Grains • 4 Grams of Fiber Healthy Hot Dog Rolls: • 21 Grams of Whole Grains • 3 Grams of Fiber

MORE OF THE GOOD STUFF*

15386 Total 11-FLW-020 NO Sellsheet.indd 1 5/12/11 5:32 PM

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INK COLORS12 May 2011

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11-FLW-020 NOBunsSellsheet.ai

Flowers Bakeries TS/SS/JG

Cobblestone Mill Sell Sheet PRODUCTION

®

Hot Dog Rolls100% WHOLE GRAIN

Sandwich Rolls100% WHOLE GRAIN

Introducing Healthy & DeliciousNew Hot Dog and Sandwich Rolls

from Nature’s Own.

Let your shoppers turn staple and popular mealsinto a wholesome and great-tasting a�air!

Americans have an unbridled passion for burgers, sandwiches, and hot dogs. Nature’s Own shares this love of good food and takes it one notch higher with new 100% Whole Grain Sandwich andHot Dog Rolls!

Our rolls are perfect for any occasion – from summer barbecues to everyday meals. And because we’ve taken great meals. And because we’ve taken great meals. And because we’ve taken great meals. And because we’ve taken great meals. And because we’ve taken great meals. And because we’ve taken great meals. And because we’ve taken great meals. And because we’ve taken great meals. And because we’ve taken great meals. And because we’ve taken great meals. And because we’ve taken great meals. And because we’ve taken great meals. And because we’ve taken great meals. And because we’ve taken great meals. And because we’ve taken great meals. And because we’ve taken great meals. And because we’ve taken great meals. And because we’ve taken great meals. And because we’ve taken great meals. And because we’ve taken great meals. And because we’ve taken great meals. And because we’ve taken great meals. And because we’ve taken great meals. And because we’ve taken great meals. And because we’ve taken great meals. And because we’ve taken great meals. And because we’ve taken great meals. And because we’ve taken great meals. And because we’ve taken great meals. And because we’ve taken great meals. And because we’ve taken great meals. And because we’ve taken great meals. And because we’ve taken great meals. And because we’ve taken great meals. And because we’ve taken great meals. And because we’ve taken great meals. And because we’ve taken great meals. And because we’ve taken great meals. And because we’ve taken great meals. And because we’ve taken great meals. And because we’ve taken great meals. And because we’ve taken great meals. And because we’ve taken great care to combine the best healthy care to combine the best healthy care to combine the best healthy care to combine the best healthy care to combine the best healthy care to combine the best healthy care to combine the best healthy care to combine the best healthy care to combine the best healthy care to combine the best healthy care to combine the best healthy care to combine the best healthy care to combine the best healthy care to combine the best healthy care to combine the best healthy care to combine the best healthy care to combine the best healthy care to combine the best healthy care to combine the best healthy care to combine the best healthy care to combine the best healthy care to combine the best healthy care to combine the best healthy care to combine the best healthy care to combine the best healthy care to combine the best healthy care to combine the best healthy care to combine the best healthy care to combine the best healthy care to combine the best healthy care to combine the best healthy care to combine the best healthy care to combine the best healthy care to combine the best healthy care to combine the best healthy care to combine the best healthy care to combine the best healthy care to combine the best healthy care to combine the best healthy care to combine the best healthy care to combine the best healthy care to combine the best healthy care to combine the best healthy care to combine the best healthy care to combine the best healthy care to combine the best healthy care to combine the best healthy care to combine the best healthy care to combine the best healthy care to combine the best healthy care to combine the best healthy care to combine the best healthy care to combine the best healthy care to combine the best healthy care to combine the best healthy care to combine the best healthy care to combine the best healthy care to combine the best healthy care to combine the best healthy care to combine the best healthy care to combine the best healthy ingredients with an uncompromising ingredients with an uncompromising ingredients with an uncompromising ingredients with an uncompromising ingredients with an uncompromising ingredients with an uncompromising ingredients with an uncompromising ingredients with an uncompromising ingredients with an uncompromising ingredients with an uncompromising ingredients with an uncompromising ingredients with an uncompromising ingredients with an uncompromising ingredients with an uncompromising ingredients with an uncompromising ingredients with an uncompromising ingredients with an uncompromising ingredients with an uncompromising ingredients with an uncompromising ingredients with an uncompromising ingredients with an uncompromising ingredients with an uncompromising ingredients with an uncompromising ingredients with an uncompromising ingredients with an uncompromising ingredients with an uncompromising ingredients with an uncompromising ingredients with an uncompromising ingredients with an uncompromising ingredients with an uncompromising ingredients with an uncompromising ingredients with an uncompromising ingredients with an uncompromising ingredients with an uncompromising ingredients with an uncompromising ingredients with an uncompromising ingredients with an uncompromising ingredients with an uncompromising ingredients with an uncompromising ingredients with an uncompromising ingredients with an uncompromising ingredients with an uncompromising ingredients with an uncompromising ingredients with an uncompromising ingredients with an uncompromising ingredients with an uncompromising ingredients with an uncompromising ingredients with an uncompromising ingredients with an uncompromising ingredients with an uncompromising ingredients with an uncompromising ingredients with an uncompromising ingredients with an uncompromising ingredients with an uncompromising ingredients with an uncompromising ingredients with an uncompromising ingredients with an uncompromising ingredients with an uncompromising ingredients with an uncompromising ingredients with an uncompromising ingredients with an uncompromising ingredients with an uncompromising ingredients with an uncompromising ingredients with an uncompromising ingredients with an uncompromising ingredients with an uncompromising ingredients with an uncompromising ingredients with an uncompromising ingredients with an uncompromising ingredients with an uncompromising ingredients with an uncompromising ingredients with an uncompromising ingredients with an uncompromising ingredients with an uncompromising ingredients with an uncompromising ingredients with an uncompromising ingredients with an uncompromising ingredients with an uncompromising ingredients with an uncompromising ingredients with an uncompromising ingredients with an uncompromising ingredients with an uncompromising ingredients with an uncompromising ingredients with an uncompromising focus on flavor, these new rolls are an focus on flavor, these new rolls are an focus on flavor, these new rolls are an focus on flavor, these new rolls are an focus on flavor, these new rolls are an focus on flavor, these new rolls are an focus on flavor, these new rolls are an focus on flavor, these new rolls are an focus on flavor, these new rolls are an focus on flavor, these new rolls are an focus on flavor, these new rolls are an focus on flavor, these new rolls are an focus on flavor, these new rolls are an focus on flavor, these new rolls are an focus on flavor, these new rolls are an focus on flavor, these new rolls are an focus on flavor, these new rolls are an focus on flavor, these new rolls are an focus on flavor, these new rolls are an focus on flavor, these new rolls are an focus on flavor, these new rolls are an focus on flavor, these new rolls are an focus on flavor, these new rolls are an focus on flavor, these new rolls are an focus on flavor, these new rolls are an focus on flavor, these new rolls are an focus on flavor, these new rolls are an focus on flavor, these new rolls are an focus on flavor, these new rolls are an focus on flavor, these new rolls are an focus on flavor, these new rolls are an focus on flavor, these new rolls are an focus on flavor, these new rolls are an focus on flavor, these new rolls are an focus on flavor, these new rolls are an focus on flavor, these new rolls are an focus on flavor, these new rolls are an focus on flavor, these new rolls are an focus on flavor, these new rolls are an focus on flavor, these new rolls are an focus on flavor, these new rolls are an ideal pantry item for any family.ideal pantry item for any family.ideal pantry item for any family.ideal pantry item for any family.ideal pantry item for any family.ideal pantry item for any family.ideal pantry item for any family.ideal pantry item for any family.ideal pantry item for any family.ideal pantry item for any family.ideal pantry item for any 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Consumers want wholesome food now more than ever, and government agencies are recommending the consumption of whole grains as part of a healthy diet. With our new rolls, you can give your With our new rolls, you can give your With our new rolls, you can give your With our new rolls, you can give your With our new rolls, you can give your With our new rolls, you can give your With our new rolls, you can give your With our new rolls, you can give your With our new rolls, you can give your With our new rolls, you can give your With our new rolls, you can give your With our new rolls, you can give your With our new rolls, you can give your With our new rolls, you can give your With our new rolls, you can give your With our new rolls, you can give your With our new rolls, you can give your With our new rolls, you can give your With our new rolls, you can give your With our new rolls, you can give your With our new rolls, you can give your With our new rolls, you can give your With our new rolls, you can give your With our new rolls, you can give your With our new rolls, you can give your With our new rolls, you can give your With our new rolls, you can give your With our new rolls, you can give your With our new rolls, you can give your With our new rolls, you can give your With our new rolls, you can give your With our new rolls, you can give your With our new rolls, you can give your With our new rolls, you can give your With our new rolls, you can give your With our new rolls, you can give your With our new rolls, you can give your With our new rolls, you can give your With our new rolls, you can give your With our new rolls, you can give your shoppers the nutrients their bodies need shoppers the nutrients their bodies need shoppers the nutrients their bodies need shoppers the nutrients their bodies need shoppers the nutrients their bodies need shoppers the nutrients their bodies need shoppers the nutrients their bodies need shoppers the nutrients their bodies need shoppers the nutrients their bodies need shoppers the nutrients their bodies need shoppers the nutrients their bodies need shoppers the nutrients their bodies need shoppers the nutrients their bodies need shoppers the nutrients their bodies need shoppers the nutrients their bodies need shoppers the nutrients their bodies need shoppers the nutrients their bodies need shoppers the nutrients their bodies need shoppers the nutrients their bodies need shoppers the nutrients their bodies need shoppers the nutrients their bodies need shoppers the nutrients their bodies need shoppers the nutrients their bodies need shoppers the nutrients their bodies need shoppers the nutrients their bodies need shoppers the nutrients their bodies need shoppers the nutrients their bodies need shoppers the nutrients their bodies need shoppers the nutrients their bodies need shoppers the nutrients their bodies need shoppers the nutrients their bodies need shoppers the nutrients their bodies need shoppers the nutrients their bodies need shoppers the nutrients their bodies need shoppers the nutrients their bodies need shoppers the nutrients their bodies need shoppers the nutrients their bodies need shoppers the nutrients their bodies need shoppers the nutrients their bodies need shoppers the nutrients their bodies need shoppers the nutrients their bodies need shoppers the nutrients their bodies need shoppers the nutrients their bodies need shoppers the nutrients their bodies need shoppers the nutrients their bodies need shoppers the nutrients their bodies need shoppers the nutrients their bodies need shoppers the nutrients their bodies need shoppers the nutrients their bodies need shoppers the nutrients their bodies need shoppers the nutrients their bodies need shoppers the nutrients their bodies need shoppers the nutrients their bodies need and the fun food items they want.and the fun food items they want.and the fun food items they want.and the fun food items they want.and the fun food items they want.and the fun food items they want.and the fun food items they want.and the fun food items they want.and the fun food items they want.and the fun food items they want.and the fun food items they want.and the fun food items they want.and the fun food items they want.and the fun food items they want.and the fun food items they want.and the fun food items they want.and the fun food items they want.and the fun food items they want.and the fun food items they want.and the fun food items they want.and the fun food items they want.and the fun food items they want.and the fun food items they want.and the fun food items they want.and the fun food items they want.and the fun food items they want.and the fun food items they want.and the fun food items they want.and the fun food items they want.and the fun food items they want.and the fun food items they want.and the fun food items they want.and the fun food items they want.and the fun food items they want.and the fun food items they want.and the fun food items they want.

Just take a look at what shoppers get: Just take a look at what shoppers get: Just take a look at what shoppers get: Just take a look at what shoppers get: Just take a look at what shoppers get: Just take a look at what shoppers get: Just take a look at what shoppers get: Just take a look at what shoppers get: Just take a look at what shoppers get: Just take a look at what shoppers get: Just take a look at what shoppers get: Just take a look at what shoppers get: Just take a look at what shoppers get: Just take a look at what shoppers get: Just take a look at what shoppers get: Just take a look at what shoppers get: Just take a look at what shoppers get: Just take a look at what shoppers get: Just take a look at what shoppers get: Just take a look at what shoppers get: Just take a look at what shoppers get: Just take a look at what shoppers get: Just take a look at what shoppers get: Just take a look at what shoppers get: Just take a look at what shoppers get: Just take a look at what shoppers get: Just take a look at what shoppers get: Just take a look at what shoppers get: Just take a look at what shoppers get: Just take a look at what shoppers get: Just take a look at what shoppers get: Just take a look at what shoppers get: Just take a look at what shoppers get: Just take a look at what shoppers get: Just take a look at what shoppers get: Just take a look at what shoppers get: Just take a look at what shoppers get: Just take a look at what shoppers get: Just take a look at what shoppers get: Just take a look at what shoppers get: Just take a look at what shoppers get: Just take a look at what shoppers get:

*Nutritional information*Nutritional information*Nutritional information*Nutritional information*Nutritional information*Nutritional information*Nutritional information*Nutritional information*Nutritional information*Nutritional information*Nutritional information*Nutritional information*Nutritional information*Nutritional information*Nutritional information*Nutritional information*Nutritional information*Nutritional information*Nutritional information*Nutritional information*Nutritional information*Nutritional information*Nutritional information*Nutritional information*Nutritional information*Nutritional information*Nutritional information*Nutritional information*Nutritional information*Nutritional information*Nutritional informationper serving; 8 rolls per packageper serving; 8 rolls per packageper serving; 8 rolls per packageper serving; 8 rolls per packageper serving; 8 rolls per packageper serving; 8 rolls per packageper serving; 8 rolls per packageper serving; 8 rolls per packageper serving; 8 rolls per packageper serving; 8 rolls per packageper serving; 8 rolls per packageper serving; 8 rolls per packageper serving; 8 rolls per packageper serving; 8 rolls per packageper serving; 8 rolls per packageper serving; 8 rolls per packageper serving; 8 rolls per packageper serving; 8 rolls per packageper serving; 8 rolls per packageper serving; 8 rolls per packageper serving; 8 rolls per packageper serving; 8 rolls per packageper serving; 8 rolls per packageper serving; 8 rolls per packageper serving; 8 rolls per packageper serving; 8 rolls per packageper serving; 8 rolls per packageper serving; 8 rolls per packageper serving; 8 rolls per packageper serving; 8 rolls per packageper serving; 8 rolls per packageper serving; 8 rolls per packageper serving; 8 rolls per packageper serving; 8 rolls per packageper serving; 8 rolls per packageper serving; 8 rolls per packageper serving; 8 rolls per packageper serving; 8 rolls per packageper serving; 8 rolls per packageper serving; 8 rolls per packageper serving; 8 rolls per package

Smart Sandwich Rolls: • 24 Grams of Whole Grains • 4 Grams of Fiber Healthy Hot Dog Rolls: • 21 Grams of Whole Grains • 21 Grams of Whole Grains • 21 Grams of Whole Grains • 21 Grams of Whole Grains • 21 Grams of Whole Grains • 21 Grams of Whole Grains • 21 Grams of Whole Grains • 21 Grams of Whole Grains • 21 Grams of Whole Grains • 21 Grams of Whole Grains • 21 Grams of Whole Grains • 21 Grams of Whole Grains • 21 Grams of Whole Grains • 21 Grams of Whole Grains • 21 Grams of Whole Grains • 21 Grams of Whole Grains • 21 Grams of Whole Grains • 21 Grams of Whole Grains • 21 Grams of Whole Grains • 21 Grams of Whole Grains • 21 Grams of Whole Grains • 21 Grams of Whole Grains • 21 Grams of Whole Grains • 21 Grams of Whole Grains • 21 Grams of Whole Grains • 21 Grams of Whole Grains • 3 Grams of Fiber • 3 Grams of Fiber • 3 Grams of Fiber • 3 Grams of Fiber • 3 Grams of Fiber • 3 Grams of Fiber • 3 Grams of Fiber • 3 Grams of Fiber • 3 Grams of Fiber • 3 Grams of Fiber • 3 Grams of Fiber • 3 Grams of Fiber • 3 Grams of Fiber • 3 Grams of Fiber • 3 Grams of Fiber • 3 Grams of Fiber • 3 Grams of Fiber • 3 Grams of Fiber • 3 Grams of Fiber

MORE OF THE GOOD STUFF*MORE OF THE GOOD STUFF*MORE OF THE GOOD STUFF*MORE OF THE GOOD STUFF*MORE OF THE GOOD STUFF*MORE OF THE GOOD STUFF*MORE OF THE GOOD STUFF*MORE OF THE GOOD STUFF*MORE OF THE GOOD STUFF*MORE OF THE GOOD STUFF*MORE OF THE GOOD STUFF*

10229490 10229500

15386 Total 11-FLW-020 NO Sellsheet.fx1.indd 2 5/18/11 12:13 PM

Cinnamon RaisinCinnamon RaisinCinnamon Raisin 100% Whole Wheat100% Whole Wheat100% Whole WheatttateathheatheathhWhWhWWl hle Wle Wh lholholhhWhWhWW0 h0% W0% W%%0%0%0000101010 aaaaaaeeeeeeeeeeee ttoooooo hhhhle Whle Whhhhh0000111 o a000000% h l%PlainPlainPlain

110 caloriesNature Own’s Thin Sliced Bagel

300 caloriesRegular Bagel

Is there a better way for your shoppers to start their morning or treat themselves to a tasty snack? We don’t think so. And with eight thin slicedcinnamon raisin bagels per package, they’ll have just enough to get them through a few days before they come running back for more.

Get ready to give your shoppers a delicious bagel that’s as easy on the waistline as it is on the palate. Nature’s Own Thin Sliced Bagels are now available in Cinnamon Raisin and are packed with wholesome goodness:

• Only 110 calories per serving• No artificial preservatives, color, or flavors• No high fructose corn syrup• Good source of calcium and vitamins A, D, & E• Re-sealable packaging that locks in freshness

A NEW ADDITION TO OURLINE OF THIN SLICED BAGELS

LIGHT ON CALORIES,BIG ON FLAVOR.

15386 Total Cinnamon Raisin Bagel.indd 1 5/31/11 12:54 PM

Cinnamon RaisinCinnamon RaisinCinnamon Raisin 100% Whole Wheat100% Whole Wheat100% Whole WheatttateathheatheathhWhWhWWl hle Wle Wh lholholhhWhWhWW0 h0% W0% W%%0%0%0000101010 aaaaaaeeeeeeeeeeee ttoooooo hhhhle Whle Whhhhh0000111 o a000000% h l%PlainPlainPlain

110 caloriesNature Own’s Thin Sliced Bagel

300 caloriesRegular Bagel

Is there a better way for your shoppers to start their morning or treat themselves to a tasty snack? We don’t think so. And with eight thin slicedcinnamon raisin bagels per package, they’ll have just enough to get them through a few days before they come running back for more.

Get ready to give your shoppers a delicious bagel that’s as easy on the waistline as it is on the palate. Nature’s Own Thin Sliced Bagels are now available in Cinnamon Raisin and are packed with wholesome goodness:

• Only 110 calories per serving• No artificial preservatives, color, or flavors• No high fructose corn syrup• Good source of calcium and vitamins A, D, & E• Re-sealable packaging that locks in freshness

A NEW ADDITION TO OURLINE OF THIN SLICED BAGELS

LIGHT ON CALORIES,BIG ON FLAVOR.

15386 Total Cinnamon Raisin Bagel.indd 2 5/31/11 12:59 PM

Make Ordinary Extraordinary!

Cobblestone Mill’s new Deli Style

Sandwich Rolls can transform everyday

meals into gourmet celebrations of

premium quality and taste.

These large, soft, great-tasting rolls add a high-class

touch to all the standard fixings – from burgers to

chicken, deli meats, cheeses, veggies, and sauces.

The water-split tops are lightly dusted with

cornmeal for a beautiful presentation and more

remarkable flavor.

With eight rolls per package, that’s plenty of

opportunity for a smart, mouth-watering sandwich

shoppe experience in the comfort of home.

The next time your shoppers saunter through your

bread aisle, give them a deli roll option that’s a

taste of the good life.

Extraordinary Rolls!

Making Life ExtraordinaryOne Sandwich at a Time.Making Life ExtraordinaryOne Sandwich at a Time.

Cobblestone Mill Ordinary

Make Ordinary Extraordinary!Gourmet RollsGourmet Rolls

New

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INK COLORS11 May 2011

RELEASED_11 MAY 11

FRONT BACK

11-FLW-019 CMSellsheet.ai

Flowers Bakeries TS/SS/JG

Cobblestone Mill Sell Sheet PRODUCTION

15386 Total 11-FLW-019 CM Sellsheet.indd 1 5/12/11 5:36 PM

Make Ordinary Extraordinary!

Cobblestone Mill’s new Deli Style

Sandwich Rolls can transform everyday

meals into gourmet celebrations of

premium quality and taste.

These large, soft, great-tasting rolls add a high-class

touch to all the standard fixings – from burgers to

chicken, deli meats, cheeses, veggies, and sauces.

The water-split tops are lightly dusted with

cornmeal for a beautiful presentation and more

remarkable flavor.

With eight rolls per package, that’s plenty of

opportunity for a smart, mouth-watering sandwich

shoppe experience in the comfort of home.

The next time your shoppers saunter through your

bread aisle, give them a deli roll option that’s a

taste of the good life.

Extraordinary Rolls!

Making Life ExtraordinaryOne Sandwich at a Time.

!Rolls!RollsRollsRollsExtraordinary RollsExtraordinary Extraordinary Rolls!

Making Life ExtraordinaryOne Sandwich at a Time.Time.Time.ime.Time.Time.ime.Time.Time.ime.ime.

RollsRollsRollsRollsRolls!!

Making Life ExtraordinaryOne Sandwich at a Time.

Cobblestone Mill Ordinary

Make Ordinary Extraordinary!Gourmet RollsGourmet Rolls

New

ProcessCyan

ProcessMagenta

ProcessYellow

ProcessBlack

INK COLORS11 May 2011

RELEASED_11 MAY 11

FRONT BACK

11-FLW-019 CMSellsheet.ai

Flowers Bakeries TS/SS/JG

Cobblestone Mill Sell Sheet PRODUCTION

10323020

15386 Total 11-FLW-019 CM Sellsheet.fx1.indd 2 5/18/11 12:13 PM

14852 Frestillas Sheet.indd 1 2/28/11 3:50 PM

14852 Frestillas Sheet.indd 2 2/28/11 3:50 PM