introducing global product management talk on twitter
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Introducing Global Product Management Talk on Twitter. Cindy F. Solomon, CPM/CPMM. Founder & co-host @ProdMgmtTalk http://www.prodmgmttalk.com. What is #ProdMgmtTalk ?. - PowerPoint PPT PresentationTRANSCRIPT
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IntroducingGlobal Product Management Talk on Twitter
Founder & co-host @ProdMgmtTalkhttp://www.prodmgmttalk.com
Cindy F. Solomon, CPM/CPMM
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What is #ProdMgmtTalk?It’s a Twitter chat for product managers and other professionals involved with product management from around the
world and is open to the public for participation.
@ProdMgmtTalkhttp://www.prodmgmttalk.com
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Who is behind #ProdMgmtTalk?
Cindy F. Solomon, CPM/CPMM Founder & Producer
Co-hosted by Cindy @cindyfsolomon
andAdrienne Tan of @brainmates
@ProdMgmtTalkhttp://www.prodmgmttalk.com
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Tweet travelled 7400 miles
January, 2011 1.Cindy lurks, participates & learns the value of twitter chats from #b2bchat, #blogchat, & #pr20chat2.Cindy wants a weekly twitter forum for product management3.Cindy tweets a request for a collaborator from San Francisco4.Adrienne Tan of brainmates tweets back from Australia
February, 2011The Global Product Management Talk on Twitter is launched withSteven Haines, Author of Product Manager’s Desk Reference
@ProdMgmtTalkhttp://www.prodmgmttalk.com
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Mission• Engage Product people in utilizing social media• Showcase experts, speakers, bloggers & thought leaders• Evangelize Product related job titles as exciting, challenging
& rewarding career endeavors• Raise important issues that all Product Management
professionals confront• Educate & share resources across industries and borders• Facilitate on-going dialogue, networking, mentoring & support
beyond weekly events• Create global community of product management knowledge
@ProdMgmtTalkhttp://www.prodmgmttalk.com
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Who should join in?
• Professional Product Managers• Those responsible for managing products from
inception through launch• People with the title and/or in the department of
“Product Manager, Product Marketing Manager, Product Management”
• People who develop products, are responsible for products, are concerned with the success of products
• Companies that produce products!• CEOs, founders, developers, investors, project
managers, designers, etc. • Anyone interested in Product Management issues
@ProdMgmtTalkhttp://www.prodmgmttalk.com
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Who Can Join?
YOU and your colleagues!
@ProdMgmtTalkhttp://www.prodmgmttalk.com
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What do you talk about?
Each week we invite a Product Management thought leader to lead us in a particular topic.
The Product Management expert tweets answers to pre-posted questions during the hour, while everyone chimes in on the tweet
stream.
@ProdMgmtTalkhttp://www.prodmgmttalk.com
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What topics?To date, we have discussed:
• Best In Class Product Management• Establishing Market Authority• Innovation is Just Good Product Management• Building a PM Organization• Using Market Insights Effectively• Use of Social Media in Product Management• To Agile or Waterfall...Does it Matter?• Voice of the Customer
@ProdMgmtTalkhttp://www.prodmgmttalk.com
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Who Speaks?So far, these thought leaders have presented:
• Steven Haines, Author, The Product Manager’s Desk Reference • Scott Sehlhorst, President, Tyner Blain• Jim Holland, Director, Product Marketing, Rally Software• Roger Cauvin, Product strategist & Founder• Saeed Khan, Product Management Veteran, On Product Management • Paul Alex Gray, Strategic PM, brainmates • Mark Mansour, Founder, Agile Bench • Jose A. Briones, Ph.D. General Manager CSI Incorporated • Jeff Lash, VP, Product Manager & Author, How To Be a Good Product
Manager
Future speakers include: April Dunford & Rich Mironov
@ProdMgmtTalk
http://www.prodmgmttalk.com
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Why Twitter?Twitter provides a unique mode of ambient
intimacy in real-time, enabling people from all over the world to express themselves,
exchange knowledge, share experiences and find the latest developments around the world.
@ProdMgmtTalkhttp://www.prodmgmttalk.com
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How Do I Participate?
There are several ways...
@ProdMgmtTalkhttp://www.prodmgmttalk.com
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Hashtag: #ProdMgmtTalk
Hashtags (keywords prepended with a “#”) demarcate tweets into searchable metadata - in the case of Twitter
conversations, they signify a rallying point for participants.
@ProdMgmtTalkhttp://www.prodmgmttalk.com
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Search TwitterSearch Twitter (Search.Twitter.com) for #ProdMgmtTalk to view a
real-time chronological order of tweets demarcated as #ProdMgmtTalk
(be sure to include the # symbol).
@ProdMgmtTalkhttp://www.prodmgmttalk.com
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Twitter ClientsFollowing a Twitter chat can be difficult to follow since regular tweets and tweets marked with a hashtag can be difficult to segregate in real-time.
Fortunately, there are third-party applications which streamline participation into a focused channel
@ProdMgmtTalkhttp://www.prodmgmttalk.com
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TweetChatThird-party applications enhance the value
of Twitter. TweetChat (TweetChat.com) is an example of one such client. It displays only the tweets bearing the hashtag you wish it
to display, thus focusing your attention.
http://tweetchat.com/room/prodmgmttalk
@ProdMgmtTalkhttp://www.prodmgmttalk.com
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TwebEventTwebevent (Twebevent.com) provides a
dashboard for a specific chat event and displays only the tweets bearing the hashtag you wish it
to display, thus focusing your attention.
http://www.twebevent.com/prodmgmttalk
@ProdMgmtTalkhttp://www.prodmgmttalk.com
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Other ApplicationsTweetDeck – TweetGrid
The best way to learn how to use Twitter is to sign up to Twitter and simply follow along the hashtag during one of the chats. Most new users – even the skeptical - figure it out quickly.
Twitter Tool FAQ’s http://bit.ly/i88OuC
@ProdMgmtTalkhttp://www.prodmgmttalk.com
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Other Tweet chats“Tweet Chats are a growing trend”
Currently there are 350 scheduled chatsTwitter Chat Schedule http://bit.ly/e4NAQg
Follow @twchat for tweets about new chats added
@ProdMgmtTalkhttp://www.prodmgmttalk.com
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Mondays 4:00-5:00 PM PST (California)
which is7:00 – 8:00 PM EST (NYC)
which is Tuesdays 9:00 – 10:00 AM EDT
(Australia)
@ProdMgmtTalkhttp://www.prodmgmttalk.com
TimeLog onto Twitter w/tools to follow #prodmgmttalk
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Follow@ProdMgmtTalk
http://www.prodmgmttalk.com
At web site:
•Speaker schedule•background information•transcripts of twitter talk•twitter lists of participants•blogging follow-up•Sponsor opportunity
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Questions?Follow and reply to @ProdMgmtTalk
or email [email protected]
@cindyfsolomonhttp://www.twitter.com/cindyfsolomon
@ProdMgmtTalkhttp://www.prodmgmttalk.com
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Twitter TalksWant your own Twitter Talk?
Contact Cindy F. SolomonProducing Twitter Talks that:
•Cultivate your Knowledge Community•Recognize & promote Thought leaders•Engage community around your brand•Facilitate rich content creation via collective intelligence
http://www.twittertalks.com
@cindyfsolomon http://[email protected]
510-779-0175