introducing effective measure

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Vietnam

Bringing digital media planning solutions to local and international agencies, advertisers and publishers invested in the emerging markets

Introducing Effective Measure


Audiences (Via Publishers)

• Show audited numbers• Get included in plans• Monetize audiences

Advertisers

• Verify audiences• Plan media

campaigns• Contact media sales• Conduct research

Introducing Effective MeasureOur Relationships with the Digital Media Industry


We are at the Right Place, at the Right Time.Come Join Us in a New Era of Digital Media Planning

As at July 2011, Effective Measure is the De-facto data source in 23 countries with almost 2000 Media Planners using our easy-to-use tool to make online advertising and research purchases.

Almost 3 million behavioural profiles in four major regions.

Microsoft, P&G, Unilever consider Effective Measure as a key source of online research.

100% 0%

% of online population that has an EM profile


EM Panel(230k people)

Rest of internet, Social Media andnew sites

EM Tagged Data(286m people)

Intent Data including Consumption,Search Terms & Duration

Survey Profiles(2.3m people)

Demographic, Affluence& Intender Data

Benefiting Advertisers & Publishers

Our in-depth insights help plan, engageand eventually buy and sell a projected

audience of over 500m people

The Effective Measure Methodology


One Click Access to Demographic DataCombine Online Traffic Data with Demographic Data to Strengthen your Media Plans

It only takes one click to access detailed demographics for each section of your site.


Our Demographic Data Offers More OptionsGo into Standard Demographics, Segmentations and Locations Easily


Use ‘Segmentations’ to Get Psychographic DataUnderstand the Unique Personalities of your Audience

The Vietnamese online population are mostly Connectors


Meet your Requirements in Three Simple Steps

Step 1With tools like the Effective Measure Audience Plan, Planners can select the exact demographic they are targeting

Example:

WomanAged 30+Income up to $2,000 per month

Step 2Choose website and sections that are most relevant to your target audience

Media Planning Made Easy


Media Planning Made EasyStep 3 Launch your Campaign and Track with AdScope

Place the AdScope Ad Tag Inside Each Creative

Measure Ad Performance Across Websites and Ad Networks


Enjoy Measurable Benefits with Us

Make well-informed decisions on your ad spend based on transparent, real data

Gain a clear understanding of your target audience

Discover how your audience distribution affects your brand/ site performance

Use data to provide precision to your future campaigns

Benchmark your sites usability performance to a regional corporate average

Channel consumers into your various sites and increase your total net reach


We would love to meet you.Contact our local team member, Nguyen Quang, Duy (Mr.):

[email protected]

+84 908 666254

www.effectivemeasure.com

introducing effective measure

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