Introducing the “COOLBIZ TECH” Scheme.

“Power Saving Actions” are activities undertaken by individuals in anticipation of a substantial

summer power shortage. New ideas have been devised in the fields of food, clothing and shelter

to save power and spend summer comfortably.

The “COOLBIZ TECH” Scheme focuses on high-function textiles, especially in the fields of

“clothing” and “shelter”, and proposes power saving through the use of such textiles.

Support will be provided through the use of the fiber technology possessed by Japan as

one measure of the “Power Saving Actions.”

“COOLBIZ TECH” High-function

Did You Know? Cutting-Edge “High-function Fibers” of Japan

— Let the Techniques of Japan Support You Through Power Shortage in Summer —

Faced by a heat wave caused by global warming and

power saving trends triggered by power shortages

following an accident at a nuclear power plant, functional

textiles that allow comfort in summer are attracting

attention. Various functional textiles are already displayed

in stores featuring “sweat absorbing and quick-drying”

functions and a “cool contact sensation”, including shirts,

underwear, bedding, curtains and carpets.

1Sweat-absorbing,

Quick-drying material

2Cool Contact

SensationMaterial

A material that effectively absorbs sweat,

allowing the skin to feel comfortable by preventing

stickiness and providing a dry and smooth feel.

Another delightful feature is quick-drying after washing.

A cool contact sensation material that quickly absorbs

heat is recommended for overheated bodies.

With a cool feel, it allows a feeling of pleasant comfort to be

maintained, even in sultry summer.

Exploiting the capillary phenomenon, the sweat-absorbing material wicks away sweat. Increasing the surface area of

the fibers facilitates this process using the capillary phenomenon. The surface area of fibers is increased by: (1) Making fibers extremely thin so that multiple fibers can be combined, (2) Changing the fiber shape to facilitate the suction of liquid, or using other methods. The large surface area of the fibers allows the suctioned sweat to be easily diffused and evaporated, meaning both sweat-absorbing and quick-drying performances can be provided simultaneously.

How it Works? The material is pleasantly cool to the touch. Chemical

fibers such as rayon and cupro and natural fibers such as hemp are originally known as materials that are cool to the touch. The material contains a high level of moisture in its fibers, easily conducts heat and feels slightly hard (soft and fresh) when touched among other things. These features affect the cool contact sensation. Recently, various cool contact sensation materials have been commercialized, including one that imparts hydrophilic properties to the surfaces of polyester fibers and special chemical fibers that easily conduct heat.

How it Works?

Sales of Comfortable Fibers in Japan (Forecast)* Overseas sales of Japanese manufacturers are excluded.

In hundred million yenSource: “Current Status and Future View of

Technologies Related to High-function Fibers - 2010,” FUJI KEIZAI CO., LTD.

2009

1,141

2010 （Projection）

1,157

2013 （Forecast）

1,250

1

Textile Products of Japan

The textile industry of Japan swiftly took on the development of

high-function fibers as a global pioneer and commercialized them on a

full scale from the start of the 1980s. The pace of development of

high-function fibers with comfort in mind increased dramatically following

the Cool Biz campaign, which was advocated in 2005. Underwear that

generates heat for wearing in winter is already well known. However,

functional fiber products are now marketed featuring “sweat absorbing

and quick-drying,” “cool contact sensation,” “aeration adjustment,” “heat

shielding and heat insulation” and other features.

Manufacturing products that use such materials require excellent

processing technologies e.g. in weaving, knitting and dyeing that are

cultivated in production sites in Japan as indispensable techniques.

High-function textiles are reborn by combining high-tech material

technology and the skills of the craftsmen who process them. When

reevaluating the ideals of lifestyle and consumption as is done now,

Japanese textile manufacturers strongly support people’s lifestyles, in

their efforts to tackle power saving and energy saving, utilizing high-tech

material technology and the skills of craftsmen.

3Aeration Adjusting

Material

4Heat Shielding and

Heat Insulation Material

Air permeability is a major factor to prevent stuffiness and

involves controlling the entry and exit of air inside clothing to

adjust temperature and humidity.

Curtain materials that are cool in summer.

Sunlight is reflected and shielded to retard

the conduction of outdoor heat and

thus increase cooling efficiency.

Using yarns that incorporate special particles featuring heat shielding properties in each of the fibers and special

ramé yarns (those vaporized with metal) that reflect and shield sunlight, the transmission of sunlight is controlled and fabrics with high heat shielding performance can be produced at the same time. When these materials are used for curtain, they transmit less outdoor heat indoors to enhance the cooling effect compared with ordinary materials.

How it Works?

There are special chemical fibers that repeat elongation when they absorb moisture and revert to their original

state when they are dry. Temperature and humidity inside clothing are automatically adjusted and comfort is maintained by skillfully utilizing these fibers, e.g. opening stitches as fibers elongate (to facilitate aeration) when humidity inside clothing rises due to perspiration and by reverting to the original state (where aeration is controlled) as stitches close up again when fibers dry out.

How it Works?

2

Clothing

Clothing

Clothing

Clothing

Clothing

Clothing

Clothing

Clothing

Clothing

Clothing

3

A sporty and high-function business shirt featuring high performance, particularly in crease resistance. The shirt uses “Cubic Sensor,” a sweat-absorbing and quick-drying material acclaimed in sport where high functionality is required.

Its stitches open and its air permeability enhances when humidity is sensed. Its stitches revert back to the original state when it dries. Polo shirts made of this material are sold by I.T.’S International Co., Ltd.

High aeration performance is achieved using a material with aeration performance of 80cc or more per cm2 per second and an original mesh fabric as liners for the waist area that sweats more and for pockets.

Temperature r ise inside clothing are controlled through the reactive anchoring of special dyestuffs via a special technique in the material dyeing process to refl ect the infrared (heat) rays of the sun that cause heat during summer.

A woven fabric made of 100% polyester, which is processed for sweat absorption and quick-drying. Wefts are stretch processed. It excels in crease resistance and offers easy aftercare of the material.

The skin feels cooler in contact with the material by enhancing the cool contact sensa t ion th rough spec ia l sp inn ing technology.

Border cut and sewn garments featuring high humidity absorption and release, combining high-performance and refreshing comfort. A cool and refreshing feeling between skin and fabric.

Comfortable and convenient cotton-based fabric with high morphological stability. Its excellent wrinkle resistance keeps the fabric smooth during wear and washing, with hardly any ironing needed.

This garment uses special spun yarn “Manard®” made by Toyobo, a uniform blend of cotton and polyester. The product is processed by Toyobo Miracle Care® for crease resistance and its body and neck retain their shape.

Water absorption and quick-drying are ensured using a mesh fabric woven by kneading silver into the rear of the yoke fabric facing the back and a front material with excellent air permeability

http://www.torayentrant.com/jp/cubic_sensor/cub_001.htmlhttp://www.its-international.net

http://www.eminento.co.jp/sp2011_coolbiz/http://www.daiwabo.co.jp/group/group01.html

http://www.flexjapan.co.jp/kyuusui.htmlhttp://www.gim.co.jp

http://www.michelklein.jp/

http://www.munsingwear-jp.com/one_thing/

http://www.kurabo.co.jp/news/news.html

http://www.onward.co.jp/cool_style/

MYSTERY DRYFIBALIVER®

Clean BizRay Cool N

Hybrid SensorCorsini

Celtis Border(Border Cut and Sewn)

ETERNALVEIL

One Thing Polo ShirtsAir Cool Shirt

Toray Industries, Inc., Toray International, Inc.Teijin Fibers Limited

Eminento Co., Ltd.Daiwabo Neu Co., Ltd.

Flex Japan Co., Ltd.GIM Co., Ltd.

Itokin Co., Ltd.Kurabo Industries Ltd.

Descente Ltd.Onward Kashiyama Co., Ltd.

Sweat Absorption and Quick-DryingAeration Adjustment

Aeration AdjustmentHeat Shielding and Heat Insulation

Sweat Absorption and Quick-DryingCool Contact Sensation

Cool Contact SensationWrinkle Resistance

Sweat Absorption and Quick-DryingSweat Absorption and Quick-Drying

URLURL

URLURL

URLURL

URL

URL

URL

URL

Enlarged Photo of FIBALIVER® Material

Material absorbs sweat

Absorbssweat

SweatDries

Material stitches open

After wearing for one day

RegularEternal Veil

RegularEternal Veil

Drying by hanging after washing

[Manufactured and sold by J. Press]

[Manufactured and sold by Aoyama Trading Co., Ltd.]

[Manufactured and sold by Saxon Inc.]

[Manufactured and sold by Michel Klein]

[Manufactured and sold by Munsingwear]

Clothing

Clothing

Underwear

Underwear

Underwear

Underwear

Underwear

Underwear

Clothing

Clothing

4

A high cooling performance is demonstrated by Paircool SP yarn, featuring a special combination of Bemberg that excels in cool contact sensation and functional polyester.

A short-sleeved button-down shirt that uses Cool Max® fabric, boasting sweat-absorbing and quick-drying functions. The shirt dries quickly after perspiration to maintain dry and refreshing comfort. A product perfect for wearing in summer.

* The water absorption and quick-drying performance is dramatically improved through special modification, besides it makes "coolness." (VENTCOOL and VENTDRY)

* In response to humidity, the ventilation inside the clothing is automatically adjusted. (VENTCOOL)

Using a synthetic fiber “sophista” with hydrophilic qualities, the underwear offers a refreshing feeling through its cool contact sensation, as well as sweat-absorbing and quick-drying performance, promising comfort to the wearer.

Using a sweat-absorbing and quick-drying material, refreshing comfort is always assured. (Sweat absorbing pads are provided) Features “ultraviolet shielding” and “deodorant” functions that are pleasing to female users.

A material featuring excellent humidity absorption and release performance as well as sweat-absorbing and quick-drying functions. The surface in contact with the skin is a nylon fiber HYGRA® with a special nylon-covered water absorbing polymer. The surface side uses polyester with a fi ber structure of modifi ed shape and refi nement.

The amounts of the heat transfer are increased by making the surface of the material fl at and other ideas. The q-max value used to express the cool contact sensation is 0.352W/cm2. The value of synthetic materials with a cool contact sensation is 0.20 to 0.25W/cm2. (Comparison with a synthetic material manufactured by Fujibo)

Optimally exploiting a design with the sectional shape of a fi ber and combined fi lament technology, the jacket uses CEOα of Toray Industries, Inc., which demonstrates a capillary absorption structure with excellent water absorption effect. For businessmen active in business in summer.

A material that uses a single yarn, featuring overwhelming lightness and strength, has been developed by twisting wool with a thin yarn count and silk via high level spinning technology.

Using the “Pair Cool Quick” material manufactured by Asahi Kasei, the cool contact sensation is enhanced about 10% compared with ordinary cotton socks. High-functional socks that are perfect for wearing in summer.

http://www.asahi-kasei.co.jp/fibers/r_paircool_sp.html

http://www.mrc.co.jp/products/fibers/bent.html

http://www.sanyo-shokai.co.jp/

http://www.kuraray.co.jp/e-next/html/comfort/sophista/sophisuta02.html

http://www.lecien.co.jp/

http://www.unitrade.co.jp/

http://store.fujibo-ap.jp/shopbrand/042/P/

http://corp.world.co.jp/

http://www.durban.jp

http://www.naigai.co.jp

Paircool SP

Chambray Button-down Oxford Shirt

VENT Series (Other fi ber)

ICE TOUCH

Styling COOL

HYGRA®-LU

L’homos Iced Cotton

Specially Processed KANOKO (Moss Stitch) Material Tailored Jacket

Lightest Suit

Concept Cool Socks

Asahi Kasei Fibers Corp.

Sanyo Shokai Ltd.

Mitsubishi Rayon Textile Co., Ltd.

Kuraray Co., Ltd.

Lecien Corp.

Unitika Trading Co., Ltd.

Fujibo Holdings, Inc.

World Co., Ltd.

Renown Inc.

Naigai Co., Ltd.

Cool Contact Sensation

Sweat Absorption and Quick-Drying

Aeration Adjustment

Cool Contact Sensation

Sweat Absorption and Quick-Drying

Humidity Absorption and Release, Sweat Absorption and Quick-Drying

Cool Contact Sensation

Sweat Absorption and Quick-Drying

Light Weight

Cool Contact Sensation

URL

URL

URL

URL

URL

URL

URL

URL

URL

URL

Using polyester as its core, “Sophista” is a fiber with a core-sheath structure that uses ethylene vinyl alcohol resin as a sheath. The resin has a hydrophilic group (OH radical) that excels in hydrophilic nature (humidity and water absorbing performance).

Photo showingsection of fiber

Polyester

Ethylene vinyl alcohol

[Manufactured and sold by Paul Stewart]

[Manufactured and sold by Mizuno Corp.]

[Manufactured and sold by ALPA Inc.] Water absorbing

polymer

Fiber of modifi ed shape and refi nement

Nylon HYGRA® humidity-absorbing and releasing fi ber

HYGRA® humidity absorbing and releasing fi ber

[Manufactured and sold by TAKEO KIKUCHI]

[Manufactured and sold by D’urban Inc.]

When it is humid

When it is dry

Breathability is controlled

Increased airpermeability

Polyester

Vent cool

Polyester

Vent cool

Skin

SkinHeat

HeatSweatSweat

Interior Goods and Bedding

Interior Goods and Bedding

Interior Goods and Bedding

Interior Goods and Bedding

Interior Goods and Bedding

Interior Goods and Bedding

Underwear

Underwear

Underwear

Underwear

5

Compared with ordinary white T-shirts, dark-colored brassieres are less visible and the fabric is processed to prevent yellowing due to sebum. There is also shielding against ultraviolet, which is a source of concern (UPF+++50).

Cellulosic fibers are modified employing a patented “Ecomagic Processing” technology, to enhance the humidity absorption and release functions.

The loop of fabric opens when it wets by sweat, and air ventilation increase by 25% compared to when it is dry.It is comfortable because of its water absorption and quick-drying performance.The edge is flat by using seamless fabric, it's perfect for a tight cloth!

Using a sweat-absorbing and quick-drying material “LU COOL,” the yarn structure of a modifi ed cross section in the shape of a “+” quickly absorbs and disperses moisture.

A water-absorbing polymer sheet with excellent water-holding capacity is used. The cooler uses the principle of cooling via vaporization of water by seizing the heat around it to lower the temperature when it vaporizes.

Air permeability is enhanced through a three-dimensional spring structure, which reduces any increase in temperature after sitting on the cushion and resists stuffi ness of seat surfaces.

The carpet has a cool contact sensation function, whereby its surfaces are processed by endothermic cooling.

Special coated and metal processed layers absorb or reflect infrared to enhance cooling and heating efficiency, thus saving energy. Electricity can be saved by pasting this fi lm onto glass panes, ensuring a pleasant environment with visibility unimpaired.

A mirror lace curtain with vertically inserted plain stripes, including rugged fancy yarns that bring out the natural aspect of the material.

Aluminum layer on the rear (external face) of a screen fabric by chemical vapor deposition shields against solar radiation heat with a high average solar-radiation reflectivity of 77%. Ten color patterns are available, all with equal high energy-saving effect.

http://www.sugoisugoi.jp/shiro_t.htmlhttp://www.gunze.co.jp/coolmagic/features/index.html

http://www.triumph.com http://www.amostyle.com

http://www.teijinfiber.com/products/specifics/belloasis.htmlhttp://www.toyobo.co.jp/seihin/breathair/

http://suminoe.jp/interiorhttp://www.sangetsu.co.jp/energy_conservation/index.html

http://www.kawashimaselkon.co.jp/interior/home/curtain/felta.htmlhttp://www.nichi-bei.co.jp/jsp/category/rs/silverscreen/

Amazing Underwear “Less Visible Dark Brassieres”

COOLMAGIC+

“Angel’s Door®” InnerNEXT COOL

CASTANO Neck CoolerBREATHAIR® Cushion

EVA (Cool Eco Carpet)SANGETSU Glass Film

Heat Shielding Curtain FELTA FT1834

High-function Heat Shielding Roller Shade “SilverScreen”

Wacoal Corp.Gunze Ltd.

Triumph International Japan Ltd.Atsugi Co., Ltd.

Kurihara Co., Ltd.Toyobo Co., Ltd.

Suminoe Co., Ltd.Sangetsu Co., Ltd.

Kawashima Selkon Textiles Co., Ltd.Nichibei Co., Ltd.

Sweat Absorption and Quick-DryingSweat Absorption and Quick-Drying

Water Absorption and Quick-DryingSweat Absorption and Quick-Drying

Sweat Absorption and Quick-DryingAeration Adjustment

Cool Contact SensationHeat Shielding and Heat Insulation

Heat Shielding and Heat InsulationHeat Insulation

URLURL

URL

URLURL

URLURL

URLURL

FilmSolar radiation heat

100%

Refl ection57%

Reradiation19%

Reradiation10%

Direct transmission

14%Absorption29%

Shielding coeffi cient 0.27

Transparent sheet glass (3mm thick) + GF-308

http://www.atsugi.co.jp/URL

High-functionTextile ProductsUser feedback“Rugs and Mattresses”

The sensible temperature is low and I really feel cool.

It is popular. Guests also say “It’s comfortable.”

It felt cool when I took a nap on the rug!

It feels cool and gives the skin a refreshing feel.

It gives a cool feeling and is perfect for summer.

VOICE

Interior Goods and Bedding

Interior Goods and Bedding

Interior Goods and Bedding

Interior Goods and Bedding

Interior Goods and Bedding

Interior Goods and Bedding

Interior Goods and Bedding

6

A lace curtain that excels in a natural lighting function and retains the feel of lace. The curtain shields against infrared and controls any rise in temperature.

Using a padding material mainly comprising salts, heat is efficiently absorbed from the head and other contact parts of human subject.

Using polyester yarns, which seal a special metal oxide inside, the lace fabric lowers temperature by about 3°C compared with the ordinary lace fabrics used by Lilycolor.

A blind that reduces heat entering the room by shading sunlight while allowing in wind. The “Thermal Barrier Coating Slat” coated with highly-refl ective paint will save electricity and energy.

Using the “Aloft” yarn containing ceramic part icles, which ref lect sunl ight, and the modified cross-section yarn “Silook Laful,” the lace fabric excels in its effect of controlling the indoor temperature rise in hot summer and shading images.

An energy-saving screen for roller blinds that is bright and that excels in a heat shielding effect. The screen is made of a thick fabric and is optimal for large windows and commercial facilities.

The surface pile yarns are coated with a xylitol liquid chemical. The endothermic reaction of xylitol in absorbing heat from the body by reacting with moisture such as sweat offers a chilly and refreshing cool sensation.

http://www.toli.co.jp

http://www.nishikawasangyo.co.jp/

http://www.lilycolor.co.jp/interior/webcatalog/index.html

http://www.blind.co.jp/

http://sincoldb.com/digitalcatalog/tact2009/index.html

http://www.toso.co.jp

http://www.aswan.co.jp/home/commodity/commodity_043.html

“elure” KSA3457 through 3465

Cooling Pad for Pillow

Lace 50658

Venetian Blind SILKY

SINCOL Light and Heat Shielding Lace

PROSHINE

Cool Feeling Carpet “-2°C Cyclone”

Toli Corp.

Nishikawa Sangyo Co., Ltd.

Lilycolor Co., Ltd.

Tachikawa Corp.

Sincol Interior Co., Ltd

Toso Co., Ltd.

ASWAN Corp.

Heat Shielding and Heat Insulation

Cool Sensation

Heat Shielding

Heat Shielding and Heat Insulation

Heat Shielding and Heat Insulation

Heat Shielding and Heat Insulation

Heat Shielding and Heat Insulation

URL

URL

URL

URL

URL

URL

URL

* Sources of user feedback are comments supplied to Rakuten Inc. and Nissen Co., Ltd.

* The Ministry of Economy, Trade and Industry does not endorse the functionality or quality of the products described in this brochure.

Your cooperation in conserving electricity by 15% this summer will be greatly appreciated!

PracticalInformation on

“COOLBIZ TECH”

Be certain to use the “Declaration of Electricity Saving at Home” as the first step toward electricity saving and for sustainable electricity saving activities.

http://setsuden.go.jp

http://seikatsu.setsuden.go.jp/event/coolbiztech/

http://seikatsu.setsuden.go.jp

Selecting an electricity saving menu

[Declaration of Electricity Saving at Home]

Check actual accomplishment

Let us check measures to be tackled at home and list “Electricity Saving Measures for My Home.”

This booklet is made with recycled paper.

Menu for Electricity Saving at Homes

Let us take actions on and also when we are not at home.

Let us save electricity within reason, by avoiding heat stroke caused by excessively limiting the use of air-conditioners.

The following versatile menu is available at the web site “Declaration of Electricity Saving at Home” for your use in supporting your power-saving activities.

4 7 8 10

Values listed above as effects of electricity saving are a guide for reduction rates and power consumption reduced based on average daily power consumption of an occupied household (14 hours, about 1200W) as estimated by the Agency for Natural Resources and Energy. Fractions below the decimal point in the reduction rates are ignored.

Use the OFF functions for toilet seat warming and for warm water supply and power saving function by a timer in case these functions are provided.

Always remember to set the room temperature to 28°C.* When the set temperature is raised 2°C.

* When the standard mode is switched to energy-saving mode and monitor operating hours are reduced to two thirds.

By taking either action

Air Conditioner

Refrigerator

Lighting

TV

Toilet Seat with Warm Water Spraying Function

Standby Power

* Please note that dehumidification and frequently turning the air-conditioner on and off tend to increase power consumption.

1

2

3

4

5

6

7

8

9

10

120W

2%

2%

2%

2%

5%

50%

10%

10%

25W

1% or less

Turn the power of appliances off, instead of turning the power off via remote control.Unplug appliances from sockets when they are not used for an extended period.

Cook rice for one whole day using the timer function early in the morning and keep it in the refrigerator.

Unplug from the socket if these functions are not provided.

Rice Cooker

Set it to the energy-saving mode. Reduce the brightness of the screen and turn the TV off when not in use.

Turn the lights off during the day and reduce lighting overnight to a minimum.

Change the temperature setting of your refrigerator from “High” to “Medium” and shorten the time the refrigerator door is opened. Do not place excess food inside the refrigerator.

Use rattan blinds, reed screens and other shields to mitigate the sunlight through windows. (Electricity consumption by air-conditioners can be saved)

Turn the air-conditioner off and use an electric fan if at all possible.

25W

5W

25W

25W

600W

130W

60W

Electricity Saving Menu to be Tackled at Your Home Power Consumption ReducedReduction Rate

Let us save electricity so that total reduction rates exceed 15%.

Government Portal for Electricity SavingElectricity Saving Website for Homes

Bulletin board for products participating in the “COOLBIZ TECH” Scheme

Exhibitionsand Trial Events

Mechanism for selecting an electricity saving menu tailored to the actual conditions at each home.“Visualization” of electricity previously consumed and electricity actually saved.Awarding of Participation and Accomplishment awards provided by cooperating companies.

Actual electricity reduction achieved by youElectricity saving measures for goal accomplishment

Selecting and declaring recommended activities from the electricity saving menu for goal accomplishment

August2010

August2011

Tokyo Midtown at 9-7-1 Akasaka, Minato Ward, Tokyo Shinjuku Takashimaya Department Storeat 5-24-2 Sendagaya, Shibuya Ward, Tokyo

Friday, July 29 11:00 to 21:00Saturday, July 30, and Sunday, July 31 11:00 to 19:00 August 11 (Thu.) to August 14 (Sun.) 10:00 to 20:00

August 15 (Mon.) 10:00 to 17:00